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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
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Complete Marketing Strategy of Roche – With Detailed Overview
In a previous article, we learned about the marketing strategy of InterGlobe Aviation. In this blog, we will discuss the marketing strategy of Roche, a Swiss multinational healthcare company.The objective is to learn and gain insights into Roche and how it became a multinational company in the health sector. Roche aims to become the largest Health Company in the world. Marketing is an integral part of a company. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our very own CEO and Founder himself, Karan Shah.By the end of this blog, we will have learned the marketing strategy of Roche. Let’s start with the company’s story, target audience, and digital presence before delving deeper.
Aditya Shastri
Aug 9, 2025
Profound Marketing Strategy of RITES – With Company Overview
In the previous article, we got to know about the marketing strategy of RattanIndia – India’s competitive power brand. In this case study, we are going to learn about the marketing strategy of RITES – Rail India Technical and Economic Service in detail. RITES has expanded into providing planning and consulting services for various types of infrastructure, such as motorways, ports, airports, and urban planning. A service for on-shore WDS6 Diesel Loco Leasing has been launched. In 2002, it received the rank of MINI RATNA.As we all are aware of today’s digital world, where all brands, companies, and industries are marketing their products by influencing or taking up any celebrity as their brand ambassador. So, to excel in all these marketing skills you must know about them. Don’t worry we got you covered with IIDE’s Free MasterClass on Digital Marketing 101 by none other than our Founder and CEO, Karan Shah.In this study, we will look at the marketing strategies of Rail India Technical and Economic Service, their influencing strategies, and whatnot. So, let’s get started!
Aditya Shastri
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Exclusive Marketing Strategy of Revv – With Detailed Explanation
In the previous article, we discussed the marketing strategy of Enterprise. In this article, we are going to talk about the marketing strategy of Revv.In this article, we are gonna share a piece of amazing information about the company revv which is someone new to the market it has hyped or boomed its current market and many great car companies have also invested in this small company formed by 2 people in 2015 in DelhiAnd we will learn about the market strategies used by them to get this big type of investment in their hands.Marketing is a part of a company’s DNA that can either make it which is fabulous or break it into emptiness. As users across the world go digital and viral, marketing has followed them to the digital realm tool. So If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will go deep into the marketing strategy of Revv but first, we shall discuss the overview of the company and its background to better understand it.
Aditya Shastri
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Comprehensive Marketing Strategy of Remedico – Detailed Analysis
In the current competitive world, it is highly important to have a digital presence in your organisation to be a part of the competition and by using the right marketing strategies your company can compete with a large number of competitors. In this article, we will decode the marketing strategy of Remedico – India’s #1 Online Solution for Skin Problems.Marketing has evolved through the years, from selling your product door to door, to selling everything online, it has had massive evolution. In the new age of digital presence, by using the right strategy one can crack the market. If you are interested in understanding the dynamics of digital marketing you should check out IIDE’s Free Masterclass on Digital Marketing 101 by Karan Shah, CEO, and Founder of IIDE.The aim of this blog is to understand how Remedico has used different marketing strategies to uphold the competition in the market. But, before we dive into the main topic, let us get to know about the marketing strategy of Remedico, its digital presence, and much more.
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Precise Marketing Strategy of Reliance Power – with Detailed Overview
In our last article, we learnt in-depth details about the marketing strategy of the highly intriguing brand Torrent Power. In this article, we’ll go into greater detail about the marketing strategy of Reliance Power. You can learn more about Reliance Power’s fascinating story and the various marketing tactics they used in this blog, including how they used social media, SEO, an e-commerce strategy, and other tactics.Given that everyone is digitising their life, it is essential for companies to offer their customers the same services.Consequently, any business will succeed if it has good marketing strategies.To understand more about digital marketing and its uses, check out Karan Shah, IIDE – CEO and founder’s Free MasterClass on Digital Marketing 101.In this case study, you will discover more about the marketing strategy of Reliance Power.So let’s get going!
Aditya Shastri
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Marketing Strategy of Reliance Infra: Detailed Insights
In this article, we will learn about the Marketing Strategy of Reliance Infrastructure– one of the largest infrastructure companies in India.You can also check out our case study on the Marketing strategy of Reliance Industries where you can find the Marketing Strategy of Reliance Jio and the Marketing Strategy of Reliance Digital along with the other products and services of Reliance Industries.Many companies are making the most out of online platforms to market their brand and their products and services using different tactics of digital marketing. Digital Marketing is a most wanted skill in today’s scenario for better reach and visibility. Check out this 101 Free Master Class on Digital Marketing and ace the fundamentals of digital marketing.In this case study, we will look at the marketing strategy of Reliance Infrastructure Limited, their marketing campaigns, social media marketing, SEO strategies, content marketing strategy and more.
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Marketing Strategy of Redington India: Supply Chain Leader
In the previous article, we understood the SWOT analysis of Redington India which is India’s leading supply chain solution provider. Today we will go a step ahead to understand the marketing strategy of Redington India.Through this blog, we will gain insight into what it takes for Redington India to become the best supply chain provider for the top brands. We will understand the strategies they use to market themselves to reach the top position.So, the crux of every successful organization is how they implement their marketing strategies and now since the world is moving into the digital sphere we highly recommend you to check out our free Digital Marketing Masterclass by the CEO and Founder of IIDE Mr Karan Shah. In this entire blog, we will learn the Marketing Strategy of Redington India. But before this let’s begin with the company’s story, target audience and digital presence.
Aditya Shastri
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Extensive Marketing Strategy of RBL Bank: Overview
We’ve in our previous blog discussed a marketing strategy of Commonwealth Bank marketing approach, one of Australia’s four largest banks. It is quite evident that regardless of how far away they are from their neighbourhood banking institution, consumers can now receive services. In this article, we will discuss the marketing strategy of RBL bank.It is crucial for a bank to have strong relationships with its most significant clients and to come up with creative solutions that can help it meet its needs.Since we’re discussing the principal role of a commercial bank in an economy, let’s also discuss the importance of marketing in business. Marketing is like the DNA of the business. If you want to learn more then do look at IIDE’s Free Masterclass. Now let’s get into the insightful strategic story of India’s most popular bank, RBL.
Aditya Shastri
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A Deep Dive into the Marketing Strategy of Razorpay
In the modern world, the Internet has given us access to various methods of banking and other payment services. Everyone now has access to superior technology, which has made it possible to streamline fundamental procedures. One such area where technical improvements have brought about significant changes in the finance business, including the banking and payments sectors. One of the banking platforms is “Razorpay”. In this blog, we will discuss the extensive marketing strategy of Razorpay.The world has been introduced to the ideas of digital and online payments thanks to cutting-edge technology developments, which have also offered many advantages. The banking and financial industries have greatly benefited from these ideas. The era of complex and time-consuming financial transactions is long gone. To try to set up safe and simple online money transfers, this technique has been condensed to carrying out such transactions by swiping fingers.Let us further gain more insights about the company.
Aditya Shastri
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Detailed Marketing Strategy of RattanIndia Power – With Extended Study
In our previous article, we have learnt about the SWOT analysis of RattanIndia Power. In this blog, we will dig into the marketing strategy of RattanIndia Power- which is India’s most competitive and innovative power brand.The main objective of this blog is to aware you How RattanIndia Power became India’s best power brand. Today’s company acquires customers – through Digital Marketing. As the world goes digital, marketing followed them into the digital realm as wellAs we all know today’s digital world, where all the brands, companies, and industries are marketing their products by influencing or taking up any celebrity as their brand ambassador. So if you are interested in updating your marketing skills, we organized IIDE’s Free MasterClass on Digital Marketing 101 by none other than our Founder and CEO, Karan Shah.In this blog, you will demonstrate the marketing strategy of RattanIndia Power. So let’s start by learning about the company history, target audience, and moreover the digital presence of RattanIndia Power.
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Detailed Marketing Strategy of Rashtriya Chemicals and Fertilizers
In the previous article, we learned about the Detailed SWOT Analysis of Rashtriya Chemicals and Fertilizers and now we will look into the Marketing Strategy of Rashtriya Chemicals and Fertilizers Ltd – a chemical company in India. The objective is to learn about Rashtriya Chemicals and Fertilizers, their products, and their operations to identify potential customers and suppliers.Marketing is an important aspect of any business. As the world has moved toward digitalization, the growth of digital learning has set a precedent. If you’re interested in digital marketing and digital learning, check out our CEO and Founder Karan Shah’s Free Master Class on Digital Marketing 101.In this blog, we will learn about the company’s business structure, and products. Before going into details about the Marketing Strategy of Rashtriya Chemicals and Fertilizers, let’s learn about the company’s story, services, and location.
Aditya Shastri
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In-Depth Marketing Strategy of Rakuten – Detailed Explanation
In a previous article, we learnt about the detailed SWOT analysis of Baidu. In this article, we will explain the marketing strategy of Rakuten.
One of the world’s largest e-commerce & online retailing companies – Rakuten is an e-commerce and online retailing firm based in Tokyo, Japan founded by Hiroshi Mikitani (currently CEO) in 1997. They’ve been in business since 1997 and have been giving services for the past two decades. It is commonly referred to as Japan’s “Amazon”.
As digital marketing is an integral part of carrying out business online, it is so important for your business to have an online presence. If you are someone who would want to learn more about it, check out our free Masterclass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
We will fully cover the marketing strategy of Rakuten in this blog. But before diving deep into it, let’s start by learning about the company’s story, target audience and digital presence.
Aditya Shastri
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