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Exclusive Marketing Strategy of Revv – With Detailed Explanation

Updated on: Dec 25, 2022
marketing strategy of revv - featured image

In the previous article, we discussed the marketing strategy of Enterprise. In this article, we are going to talk about the marketing strategy of Revv.

In this article, we are gonna share a piece of amazing information about the company revv which is someone new to the market it has hyped or boomed its current market and many great car companies have also invested in this small company formed by 2 people in 2015 in Delhi

And we will learn about the market strategies used by them to get this big type of investment in their hands.

Marketing is a part of a company’s DNA that can either make it which is fabulous or break it into emptiness. As users across the world go digital and viral, marketing has followed them to the digital realm tool.

So If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We will go deep into the marketing strategy of Revv but first, we shall discuss the overview of the company and its background to better understand it.

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About Revv – 

marketing strategy of revv - revv logoSource – Facebook

Revv is an Indian car rental company that offers multiple options to meet all your autonomous driving needs. The company was founded by Anupam Agarwal and Karan Jain in 2015 and currently operates in 11 Indian cities including Bangalore, Hyderabad, Chennai, Mumbai, Pune, Delhi NCR, Chandigarh, Jaipur, Vizag, Mysore and Coimbatore. We are expanding our business.

Revv now claims to have around 1,000 vehicles across India and served around 300,000 users. Headquarters are located in Gurgaon, India.

For the majority of India’s middle class, owning a car has always been a symbol of pride and status. However, in recent years the situation has changed dramatically. Younger generations are not sticking to their parents’ ideas and are bringing about many changes in working styles, especially in India’s urban areas. 

Today, in Bangalore and Delhi, it is very common for people to pick up self-driving rental cars for short weekend trips and sometimes to move around the city. Coming from the West, where self-drive rentals are very popular, one of the biggest success stories is Zipcar. Closer to home, Zoom Car raised a lot of money and earned miles.

In the midst of all these developments, his Anupam Agarwal and Karan Jain, his two seasoned professionals, each with 10 years of experience at McKinsey, founded his Revv. They describe their model as a cross between Zipcar and Dominoes. Yes, we will deliver the car to the user’s home. In the past, self-driving car rental companies had parking lots for users to pick up their cars, but Revv wants to make that a little easier, too.

“Door-to-door delivery is the first in the world. No other car rental company does this purely. This model has some very important implications,” says Anupam. He argues that the difficulty of finding or getting to a car rental company’s parking lot is the customer’s biggest deterrent to self-driving he rents. Another feature is that the mileage is unlimited, so you can get closer to “your own private space that you can use as you like” instead of “a taxi that measures your own distance”.

Quick Stats

CEO Anupam Agarwal
CMO Amit Kumar (Marketing Head)
Area Served Bangalore, Hyderabad, Chennai, Mumbai, Pune, Delhi NCR, Chandigarh, Jaipur, Vizag, Mysore, and Coimbatore.
Industry Car rental
Market Revenue $10.6M
Vision
Tagline

 

Marketing Strategy of Revv –

As there are many aspects to take into account when creating the optimal marketing strategy, let’s begin the case study on the marketing strategy of Revv by presenting its STP Analysis.

Segmentation, Targeting and Positioning

First and foremost, it is about the needs of customers that revv fully understands and wants to enter into the autonomous vehicle segment.

And they were aimed at all those people who can’t afford a good car but can rent a car and drive anywhere so they can enjoy a great ride without having to buy one…or rent a car. A few years ago, a service like this would have been unthinkable, so the word created a new brand image in our minds, innovating and innovating so that we could redefine ourselves in our hearts. create. The positioning itself adds to the revv’s reputation. Efficient.

Marketing Campaigns 

1.

marketing strategy of revv - marketing campaign      marketing strategy of revv - marketing campaign

For any traveller in India, we are using the existing modes of transport options available buses or trains or even cabs, but there is a loss of control over many situations that one might encounter as a farty pant used by the revv in a youtube advertisement.  And also a creepy driver advertisement.

2. Revv, the Car Subscription provider with an aim to re-imagine mobility solutions for users’ needs — and which was founded in July 2015 by ex-McKinsey executives and has more than 3,00,000 users so far – has come out with a new digital video campaign promoting its car subscription service. Young millennial professionals are the target audience for the advertising campaign, which naturally emphasises their critical need for freedom and flexibility.

3.

marketing strategy of revv - marketing campaignThree films constitute this campaign, which taps into the insight that the youth of today enjoy the flexibility that comes when they don’t commit to one choice and like to play the field and not tie themselves down to choices that have an element of permanence in them. This is a good example of the developing narrative because it has contributed to the expansion of the sharing and renting economies as well as the introduction of services and goods across the board. Traditional ownership of a car often comes with a certain degree of permanence, which is inherently at odds with this mindset that seeks to own a car without actually buying it.

Social Media Marketing 

Revv is in all the platforms listed here –

  • Facebook – 65,389 followers
  • Instagram – 8519 followers
  • Youtube – 4.64K subscribers
  • Linkedin – 4,147 followers
  • Twitter – 3187 followers

Revv has the maximum number of followers on Facebook. They usually post promotional content on their social media handles.

SEO Strategies 

marketing strategy of revv - ubersuggest seo screenshot

Source – UberSuggest

As per SEO Standards, Organic keywords less than 500 are bad, more than 1000 are good and more than 10,000 are amazing. As seen Revv has 210K+ organic keywords which is amazing. 

The next important factor is the monthly traffic, Revv has 2.1M+ monthly visits which is huge.

This shows Revv has a good SEO Strategy by looking at its results.

Influencer Marketing

South Korean automobile company Hyundai has recently shaken hands with India’s fastest self-driving company revv. Hyundai in India has grown significantly in recent past years and is going at a rapid pace now too.

This is the only company that is a partner and also serves car to the company by sharing, and developing new products, platforms, and product marketing too.

Also, it has cars of Mahindra too for the subscription.

So, therefore, has a loyal customer base too as subscription runs on daily arriving and happy customers who are fully satisfied and happy with the services received currently.

E-commerce Strategies

You can book a car of Hyundai or Mahindra at your disposal and then the car will be delivered to your doorstep you can add all details like you want to be tank filled or just petrol to start with etc . once you receive it drive and just return when the time of your subscription gets over and it is also easy wherever you want they can come and pick it up from you. It’s all done from their website which is https://www.revv.co.in/

Mobile Apps

You can do all the stuff from the website as well as a mobile app with the one you preferred. 

They have an app ‘Revv – Self Drive Car Rentals’ with 4.3 ratings and 10L+ downloads.

Now you will get options for whether to use the car for a few hours or days, a month or more than that. You can either choose or just skip this part too.

On missing the part, you will land on the page where you will be able to enter the city where you are or want the car in.

Choose the days for which you wish to rent a car from Revv after entering the city’s name. Now you will get a list of cars from various companies and types. You can choose one of your choices.

Content Marketing Strategies 

They use this revvlog as a tool for content marketing by this they enhance the SEO and also make good content available to the public and also make a good brand name and image in people’s minds.

On this website, you will get all the vlogs related to adventure and trekking etc which is directly or indirectly related to a car.

This ends the marketing strategy of Revv. Let’s conclude the findings.

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What’s Unique in the Marketing strategy of Revv?

It uses a great technique of video marketing that is a part of social media marketing also it has a very optimized website and SEO which to rank first on google pages. Also, it has partners like Hyundai and Mahindra who are willing to lend their cars and also it has insurance and many more exciting features like fille up cars at delivery anywhere pick up facility.

Also, Revv currently operates a fleet of 3500+ cars in 22 cities within India and with investment partners like Hyundai too which is a well-renowned South Korean automobile company. 

The company has outpaced its rivals, and the biggest driver of its success is its smart marketing initiatives that have helped clients become more familiar with the brand. One of the essential components of any company is marketing, and this core element is undergoing a fast transformation right now. Knowing more about this expanding industry is crucial given the growing significance of digital marketing.

This indicates the growing importance of digital marketing. Therefore, companies are looking for skilled digital marketers. If interested check out IIDE’s Online Digital Marketing Course and MBA in Digital Marketing Course to upskill.

If you enjoy reading such in-depth case studies about businesses like the marketing strategy of Revv, visit our IIDE Knowledge portal for more.

Thank you for reading, and please feel free to comment below with your opinions on this case study on the marketing strategy of Revv.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]

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