Marketing Strategy of Redington India: Supply Chain Leader

In the previous article, we understood the SWOT analysis of Redington India which is India’s leading supply chain solution provider. Today we will go a step ahead to understand the marketing strategy of Redington India.

Through this blog, we will gain insight into what it takes for Redington India to become the best supply chain provider for the top brands. We will understand the strategies they use to market themselves to reach the top position.

So, the crux of every successful organization is how they implement their marketing strategies and now since the world is moving into the digital sphere we highly recommend you to check out our free Digital Marketing Masterclass by the CEO and Founder of IIDE Mr Karan Shah. 

In this entire blog, we will learn the Marketing Strategy of Redington India. But before this let’s begin with the company’s story, target audience and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]