Extensive SWOT Analysis of Redington India – One Of The Leading Supply Chain Solutions For Global Brands

Previously we looked at the elaborated marketing strategy of Sify Technologies, India’s leading ICT Service & Solution Provider. Now, let us hop over and look at the elaborated SWOT Analysis of Redington India.

Redington is one of the leading supply chain solutions providers for global brands of IT hardware and peripherals. The distribution ecosystem of Information Technology products has played a significant role in acquiring technology and its products with easy accessibility to all Indian consumers.

Another aspect that made Redington a leading supply chain solutions provider, is its marketing strategy. As the world goes online, Marketing is also evolving into digitalization. If you want to keep up to date check out our Free Masterclass on Digital Marketing 101 by the CEO and the founder of IIDE, Karan Shah.

Do you want to learn how Redington became the leading company in logistics services? In this blog, we will see the SWOT Analysis of Redington and discover the answer. Before we begin, let’s study more about Redington the company, its founding, products, and competitors.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 8, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]