Complete Marketing Strategy of Roche – With Detailed Overview

In a previous article, we learned about the marketing strategy of InterGlobe Aviation. In this blog, we will discuss the marketing strategy of Roche, a Swiss multinational healthcare company.

The objective is to learn and gain insights into Roche and how it became a multinational company in the health sector. Roche aims to become the largest Health Company in the world. 

Marketing is an integral part of a company. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our very own CEO and Founder himself, Karan Shah.

By the end of this blog, we will have learned the marketing strategy of Roche. Let’s start with the company’s story, target audience, and digital presence before delving deeper.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.