Marketing Strategy of InterGlobe Aviation: Tactics

In our last article, we learned in-depth information about the marketing strategy of Air India, a pretty intriguing company. In this article, we will elaborate on the marketing strategy of InterGlobe Aviation – India’s one of the top aviation companies.

The goal is to study about InterGlobe Aviation and how it developed into India’s one of the top aviation companies and also how InterGlobe Aviation is planning to dominate India’s market for the aviation industry.

Nowadays Marketing has been an essential component of a business that may make or ruin it. Marketing has migrated to the digital sphere along with users from all over the world. IIDE’s website is a must-visit if you’re interested in modern digital marketing where you can also register for Free MasterClass on Digital Marketing by our CEO and Founder, Karan Shah.

By the end of this blog, we will have learned about InterGlobe Aviation’s full marketing plan. Let’s start with the company’s history, target market, and online presence before diving deeper.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.