Detailed Marketing Strategy of RattanIndia Power – With Extended Study

In our previous article, we have learnt about the SWOT analysis of RattanIndia Power. In this blog, we will dig into the marketing strategy of RattanIndia Power- which is India’s most competitive and innovative power brand.

The main objective of this blog is to aware you How RattanIndia Power became India’s best power brand. Today’s company acquires customers – through Digital Marketing.  As the world goes digital, marketing followed them into the digital realm as well

As we all know  today’s digital world, where all the brands, companies, and industries are marketing their products by influencing or taking up any celebrity as their brand ambassador. So if you are interested in updating your marketing skills, we organized IIDE’s Free MasterClass on Digital Marketing 101 by none other than our Founder and CEO, Karan Shah.

In this blog, you will demonstrate the marketing strategy of RattanIndia Power. So let’s start by learning about the company history, target audience, and moreover the digital presence of RattanIndia Power.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.