In the current competitive world, it is highly important to have a digital presence in your organisation to be a part of the competition and by using the right marketing strategies your company can compete with a large number of competitors. In this article, we will decode the marketing strategy of Remedico – India’s #1 Online Solution for Skin Problems.
Marketing has evolved through the years, from selling your product door to door, to selling everything online, it has had massive evolution. In the new age of digital presence, by using the right strategy one can crack the market.
If you are interested in understanding the dynamics of digital marketing you should check out IIDE’s Free Masterclass on Digital Marketing 101 by Karan Shah, CEO, and Founder of IIDE.
The aim of this blog is to understand how Remedico has used different marketing strategies to uphold the competition in the market. But, before we dive into the main topic, let us get to know about the marketing strategy of Remedico, its digital presence, and much more.
About Remedico – Company Overview
Remedico is an online dermatologist company that provides online solutions to all your problems related to dermatology. They believe that everyone should have access to high-quality medical treatments, no matter where they are. Remedico has linked up with the top dermatologists in India to provide the best skin and hair solutions to young people as they transition from adolescence to adulthood!
As of 2020, Remedico has helped over 40,000 young individuals achieve their skin and hair goals, with a success rate of 96% among early customers who remain consistent with the solution plan given by Remedico. The major portion of the customers come regarding their acne problems, whereas the remaining come for other issues such as hair fall, dandruff, pigmentation, and other problems.
|Market Share/ Revenue||$55,200 as of Dec. 2019|
|Vision||Providing online dermatological solutions for everyone.|
|Tagline||Your best skin and hair, without visiting a clinic.|
Marketing Strategy of Remedico
Let’s dive into the marketing strategy used by Remedico, and how it practically applies the strategies formed by them.
Segmentation, Targeting, and Positioning
Remedico has set its target audience to be the Gen-Z and the millennials, basically all individuals between the age range of 15 – 40. This targeting done by Remedico is perfect as it is during this age phase when most individuals face problems related to acne, pimples, hair fall, etc., due to the hormonal changes that happen due to puberty.
From the start itself, Remedico has placed itself as an online platform, wherein they cater to their customers’ problems online, by providing an extensive treatment plan with the right medication to cure the patients’ problems all online, without the need for them to physically come down to a clinic.
Remedico has ideally positioned itself to gain from the rising trend of young consumers taking charge of their own health and well-being, especially concerning their dermatological wellbeing, with 2020 offering a significant shift for digital health adoption. Remedico has made it possible for everyone to access online solutions to the rising dermatological problems.
Remedico had created this wonderful marketing campaign just before Holi – The Festival of Colors, where your skin is in direct contact with various colours and waters which is a great source of bacteria and causes damage to your skin.
So, Remedico had this marketing campaign wherein they provided free skincare tips right before Holi to reduce the damage caused due to the aftermath of Holi. after which they even reduced their treatment plans from Rs. 500 to just Rs. 299 for the customers who faced skin-related problems after Holi.
The campaign turned out to be a successful one as the consumers got the right precautions from the expert dermatologist as well as a great offer for those who faced the aftermath of Holi! The post also received a huge success by getting more likes and appreciation from their huge number of followers.
Another beautiful campaign held by Remedico was Valentine’s Day Offer, this offer was specifically targeted towards couples who were awaiting an important event of the year where they would prefer to look the best.
The reason for Remedico to run this campaign was to create awareness about how they (Remedico) as a company are always available to help you with all your dermatological needs to make you look in the best shape ever.
This marketing campaign also turned out to be a successful one as there was a huge appeal to the mass crowd who celebrate this beautiful occasion by wanting to have the best appearance, this post turned out to have a lot of appreciative comments as well re-shares.
Another remarkable marketing campaign run by Remedico was a very recent one, although it has a dark side to the humour, Remedico saw the positive aspect of the entire Will Smith scenario to promote itself by creating a meme of our real-life scenarios of dealing with pimples.
This campaign also turned out to be a successful one as Remedico jumped along with the bandwagon of all other companies to share their versions of this meme. The meme served as a relatable point to mass consumers which made this campaign even more successful.
Social Media Marketing
Remedico is a highly active social media company that is always updated with the latest trends revolving around the internet. It has the highest number of followers on Instagram bagging with over 133,000 followers, followed by the parent company – Facebook with just over 8,500 followers, and lastly with just 350+ followers on Twitter.
Remedico is seen to have a successful run at its social media game as it has the most number of followers over Instagram, which is highly youth-centric, which also turns out to be its target audience. The Instagram posts are equally divided with a good share of memes, tips, and IG Lives to engage with its audience.
SEO is a very crucial part of the entire marketing campaign. There is a metre to check how user-friendly and optimal is your webpage, it can be measured by the number of organic keywords your webpage presents, if it’s below 500 it is bad, 1,000 is average, and 10,000+ is excellent. As for Remedico, the organic keywords are just 55, which is an extremely poor score for an SEO Rank.
We can see that the organic traffic gained by Remedico is 0, which is again extremely bad, as it shows it requires to work extensively on its SEO Strategies to be a part of the competition in the digital marketing world, to keep itself visible to organic Google SERP results.
Now, influencer marketing is an amazing way to create brand awareness for your organisation, but, It seems that Remedico has missed out on marketing using this method, which could have helped Remedico to get a better reach.
Remedico does not sell any of its products through its website, although you can book an appointment for your consultation with an expert dermatologist. It would be really amazing to see if Remedico in the future can start selling its products on its online website.
Remedico has its own application available both on Android and iOS. The app is extremely user-friendly, where they can instantly consult a top-class dermatologist and get detailed consultation just by simply clicking a single button.
You can also buy their products from their app, which delivers right to your doorstep. This is an excellent strategy used by Remedico to beat the competition in the market.
Content Marketing Strategies
Remedico is highly present in the social media scene, by regularly posting some amazing content over its social media pages – Instagram and Facebook. The type of content posted by Remedico is a mix of medical tips, customer reviews, memes related to the healthcare industries, and much more.
This ends the elaborative marketing strategy of Remedico. Let us conclude our learning below from the marketing strategy of Remedico.
Conclusion – What’s Unique in Remedico’s Marketing?
From the detailed study of the marketing strategies used by Remedico, we understand that it has got a very good start and needs some improvements to fix its overall strategy. The social media game used by Remedico is on point with its original content, and a fair share of memes to keep its audience hooked to its social media pages.
They just need to work on their SEO to improve their scores, in order to not lose out on potential viewers. The mobile application of Remedico is also perfectly created and serves its needs. Although the company is still growing we hope to see it correct the errors made in its strategy and implement the changes as soon as possible.
Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.
Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.
We hope this blog on the marketing strategy of Remedico has given you a good insight into the company’s marketing strategies.
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