Extensive Marketing Strategy of RBL Bank: Overview

We’ve in our previous blog discussed a marketing strategy of Commonwealth Bank marketing approach, one of Australia’s four largest banks.

It is quite evident that regardless of how far away they are from their neighbourhood banking institution, consumers can now receive services. In this article, we will discuss the marketing strategy of RBL bank.

It is crucial for a bank to have strong relationships with its most significant clients and to come up with creative solutions that can help it meet its needs.

Since we’re discussing the principal role of a commercial bank in an economy, let’s also discuss the importance of marketing in business.

Marketing is like the DNA of the business. If you want to learn more then do look at IIDE’s Free Masterclass.

Now let’s get into the insightful strategic story of India’s most popular bank, RBL.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]