Marketing Strategy of Commonwealth Bank: Detailed Review

In our previous article, we looked in detail at the SWOT analysis of Commonwealth Bank. This article is going to be an overview of Commonwealth Bank’s marketing strategy, Australia’s one of the four biggest banks.

The goal is to learn about the Marketing Strategies appointed by the Commonwealth Bank and how it got to become one of Australia’s leading banks.

With the advent of the online world, marketing has transitioned into digital marketing too. Hence if you are interested in knowing more about the same don’t forget to check out IIDE’S Free Masterclasses on Digital Marketing, by our founder and CEO, Karan Shah.

Now, before we delve into the marketing strategy of Commonwealth Bank in-depth, let’s first start by looking a little into the bank’s history.