In our past article, we had done the SWOT analysis of Telia. In this article, we will see the marketing strategy of Rogers, a telecom organisation.
Rogers is one of Canada’s largest telecommunications companies, leading its way in broadband and media communication. Rogers provides industry-leading communications solutions backed by experienced professionals throughout Canada. Established in 1960, Rogers Canada has a rich history of innovation, transformation, and success, establishing it as Canada’s largest and most trusted communication provider.
Roger Communications is one of the leading telecommunication and media organisations based out of Canada. The organisation operates in mobile and landline telephony, broadcasting, internet services, cable TV, digital television, etc. It is heavily dependent on the Canadian market for its operations and profits. Wireless is the most viable business of Roger Communication, with a contribution percentage of 57 % and a profit percentage of 63%. It has a strong track record of innovating and developing new products. With its strong marketing mix product portfolio and high customer satisfaction, it is set to break some records.
Due to digitalisation in every part of the world, companies are adapting to online modes of doing business, and Rogers’s success story can be hindered if online practices are not adopted in their organisation.
Thus every business needs to implement digital marketing. If you are anxious about learning digital marketing and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
In this case study, we will learn about the marketing strategy of Rogers. But first, let us know about the company and the product better.