Extensive Marketing Strategy of Rogers – With Extended Study

In our past article, we had done the SWOT analysis of Telia. In this article, we will see the marketing strategy of Rogers, a telecom organisation.

Rogers is one of Canada’s largest telecommunications companies, leading its way in broadband and media communication. Rogers provides industry-leading communications solutions backed by experienced professionals throughout Canada. Established in 1960, Rogers Canada has a rich history of innovation, transformation, and success, establishing it as Canada’s largest and most trusted communication provider.

Roger Communications is one of the leading telecommunication and media organisations based out of Canada. The organisation operates in mobile and landline telephony, broadcasting, internet services, cable TV, digital television, etc. It is heavily dependent on the Canadian market for its operations and profits. Wireless is the most viable business of Roger Communication, with a contribution percentage of 57 % and a profit percentage of 63%. It has a strong track record of innovating and developing new products. With its strong marketing mix product portfolio and high customer satisfaction, it is set to break some records.

Due to digitalisation in every part of the world, companies are adapting to online modes of doing business, and Rogers’s success story can be hindered if online practices are not adopted in their organisation. 

Thus every business needs to implement digital marketing. If you are anxious about learning digital marketing and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

In this case study, we will learn about the marketing strategy of Rogers. But first, let us know about the company and the product better.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.