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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
Amul is one of the most popular and successful brands in India. With its wide range of dairy products, Amul has now become a household name in the minds of Indian families.
I’m sure that we all have at least one of Amul’s products in our house. It has elegantly created its family-friendly and patriotic image with its, “Amul – The Taste of India” marketing jingle which also evokes empathy towards the brand.
What also makes Amul so special is that it has constantly managed itself in staying relevant for all these years in the minds of customers ever since its foundation.
Thus, this also makes us wonder about what they are doing to stay relevant in this increasingly competitive and digitized world.
In this case study, we will go through Amul’s digital marketing strategies and campaigns implemented by them over the years which have helped them stay on top of the game, ahead of its competitors in the industry.
So, Let’s start with what Amul as a company is all about.
Latest Case Studies
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Comprehensive Marketing Mix of Rolex – With 4Ps and Company Overview
Rolex is one of the most prestigious luxury watch and timepiece brands. It is not often that we witness advertisements on the brand, but it doesn’t lose its position in the market. Thus this makes us keen to know even with little marketing how it is progressing and not losing its market.In this blog, we shall be discussing the marketing mix of Rolex in detail. Covering all the 4Ps strategies i.e price, product, place, and promotion.Before we start with the marketing mix of Rolex let us know about Rolex as a company.
Aditya Shastri
Aug 9, 2025
Comprehensive Marketing Mix Of Prada – Detailed Explanation
Prada, an Italian luxury house of fashion, was discovered by Mario Prada in 1913. Globally, known for selling its products related to fashion right from clothing to leather handbags to accessories, shoes, perfumes, etc. It is considered to be a luxury fashion brand not only in India but also worldwide.In this blog, we shall learn about the marketing mix of Prada including its 7Ps, but before diving into it, let’s learn more about the company first.
Aditya Shastri
Aug 9, 2025
Comprehensive Marketing Mix of Pizza Hut – Full 7Ps Explained
Pizza Hut, corporately known as PizzaHut Inc., is a subsidiary of the world’s largest restaurant chain, Yum! Brands, Inc. It is an American restaurant chain that offers different styles of pizzas and varieties of other dishes. The company has expanded itself enormously since its inception and remains a hard-to-forget and people-centric brand.
In this blog, we are going to discuss the marketing mix of Pizza Hut in detail including its 7Ps:
Aditya Shastri
Aug 9, 2025
Marketing Mix of Philips: Overview & 4Ps Explained
Philips is the leader of most of its product categories in the market. It has a 45.8% share of revenue in the audio market. It also has a leading market share in lighting systems. 3 out of 5 Television in India have Philip’s invented chips.
It has been staying on the top of the market for many years with its amazing marketing mix.
Thus this makes us keen to know the marketing mix of Philips. In this blog, we will be looking at the 4P’s marketing mix which are the Product, Place, Price, and Promotion.
Before we see its marketing mix let us know about Philips as a company.
Aditya Shastri
Aug 9, 2025
Thorough Marketing Mix of Pepsi with Detailed 4Ps and Company Overview
PepsiCo also known as Pepsi is one of the leading companies in the world that deals in the Food and Beverage sector. Pepsi serves its product in around 200 countries and territories all over the world. The company PepsiCo was formed by Donald Kendall, the CEO of Pepsi-Cola and Herman Lay, the CEO of Frito-Lay in 1965. The company has established and expanded itself in the market over time.In this case study, we will study the marketing mix of PepsiCo covering all the 4 P’s strategies of the company. Let us begin with knowing about the PepsiCo company and in brief
Aditya Shastri
Aug 9, 2025
In Depth Of Marketing Mix Of Patanjali Including Company Overview
Patanjali Ayurved entered the FMCG industry and quickly rose to prominence thanks to its strong marketing strategy and brand positioning. Having adhered to the old dependence of the country on ayurvedic products and medicines, Patanjali marketed itself as pure and herbal thereby successfully capturing the Indian minds.In this blog, we shall take a look at Patanjali and its marketing mix. We will learn about its product variety, pricing strategy, reach, and promotion strategy as you advance further.
Aditya Shastri
Aug 9, 2025
Simplified Marketing Mix of Oppo with Detailed 4Ps
Oppo is one of the top 5 leading smartphone brands in the world. It has received an award from Asia tech for the most influential brand in Asia for the year 2019. It has a market share of 11% in the smartphone market as of 2021.
Thus this makes us keen to know the marketing mix of Oppo.
Before we start with its marketing mix let us know about it as a company.
Aditya Shastri
Aug 9, 2025
Guide To Marketing Mix of Nokia with Complete 4Ps Explained
Nokia is a Finnish multinational company that started as a paper mill operation in the year 1865. Since then the company transitioned, branching out into selling several other products and services like cable, tires, mobile phones, televisions, network services, etc. In this blog, we shall be walking you through the marketing mix of Nokia. Helping you to understand the company’s 4Ps of marketing mix strategy in detail. But before that let us start by getting to know the company a bit better.
Aditya Shastri
Aug 9, 2025
Comprehensive Marketing Mix of Netflix – With Full Company Overview
Netflix is the biggest entertainer in the world and the famous OTT platform that captured many hearts especially in the pandemic of Covid 19.To achieve great success for a company, it is important to use distinctive strategies to keep up its business. Netflix has used its product variants, distribution strategy with reasonable and authentic advertisement.In this case study, we will be learning about the 4Ps strategy of marketing mix of Netflix.Before diving into the marketing mix of Netflix, it is better to know about the origin and background of the company. So let’s get started to know about Netflix.
Aditya Shastri
Aug 9, 2025
Marketing Mix of Nescafe: Detailed 7Ps Analysis
Nescafe is a brand that’s enjoyed by people of all ages. It’s the coffee that you grew up with, and it’s the coffee that you still love today!
It’s safe to say that – Nescafe has a strong understanding of its target market and has developed a marketing strategy that appeals to them.
So let’s analyze the Marketing Mix of Nescafe in detail.
Nestle not only provides the best quality of coffee but also attracts consumers through its brand name and unique advertisement. Before we dive right into its successful marketing mixes, let’s learn more about the company.
Aditya Shastri
Aug 9, 2025
Elaborate Marketing Mix of Mother Dairy with 4Ps Explained in Detail
Previously, we had seen the SWOT Analysis of Mother Dairy. Today in this blog we will discuss another important factor that is the marketing mix of Mother Dairy.
Mother Dairy is the second-largest milk producer in India. In the branded section in Delhi, it has a market share of 66% where it sells around 2.5 million liters of milk daily.
Currently, it is the only dairy brand in the market that offers a diverse product category like vegetables, edible oils, fruits, milk, and dairy products.
It has been promoting its brand using different methods which helps it stay in the top charts in the market to date. Thus this makes us keen to know the marketing mix of Mother dairy products.
In this blog, we have to list the 4Ps marketing mix of mother dairy which include the Price, Place, Promotion, and Product.
Before we start with its marketing mix of Mother Dairy let us first know about the company.
Aditya Shastri
Aug 9, 2025
Stepwise Marketing Mix of Microsoft with All 4Ps Explained
Microsoft Corporation is an American multinational technology company that is a leading developer of personal-computer software systems, applications, consumer electronics, personal computers, and related services. It is one of the Big Five companies in the U.S information technology industry with Google, Apple, Amazon, and Facebook and was ranked second in terms of valuation.
In this blog, we shall discuss the Marketing Mix of Microsoft in detail, covering all the 4Ps strategies. Let’s get to know the company better first.
Aditya Shastri
Aug 9, 2025
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