In Depth Of Marketing Mix Of Patanjali Including Company Overview

Patanjali Ayurved entered the FMCG industry and quickly rose to prominence thanks to its strong marketing strategy and brand positioning. Having adhered to the old dependence of the country on ayurvedic products and medicines, Patanjali marketed itself as pure and herbal thereby successfully capturing the Indian minds.

In this blog, we shall take a look at Patanjali and its marketing mix. We will learn about its product variety, pricing strategy, reach, and promotion strategy as you advance further.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 10, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.