Thorough Marketing Mix of Pepsi with Detailed 4Ps and Company Overview

PepsiCo also known as Pepsi is one of the leading companies in the world that deals in the Food and Beverage sector. Pepsi serves its product in around 200 countries and territories all over the world. The company PepsiCo was formed by Donald Kendall, the CEO of Pepsi-Cola and Herman Lay, the CEO of Frito-Lay in 1965. The company has established and expanded itself in the market over time.

In this case study, we will study the marketing mix of PepsiCo covering all the 4 P’s strategies of the company. Let us begin with knowing about the PepsiCo company and in brief

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.