Latest Case Studies

In our last post, we learned about the marketing strategy of galaxy surfactants. Here, we are going to summarise the marketing strategy of Abbott India – as India’s one of the leading Pharmaceutical companies.Established in 1910, Abbott in India is one of the country’s oldest and most admired healthcare companies. We provide consumers with a diverse range of diagnostics solutions, medical devices, nutritional products and established pharmaceuticals that span the continuum of care.Marketing refers to any actions a company takes to attract an audience to the company’s product or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales.So, if you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by the CEO and Founder, Karan Shah of IIDE.This blog will go deep into the marketing strategy of Abbott India in detail. Let’s start by learning about the company’s history, target audience, and digital presence before we delve into the marketing strategy of Abbott India. 

In a previous article, we learned about the SWOT analysis of ABB. In this blog, we will elaborate on the marketing strategy of ABB – a World Leader In Power, Automation, and Microgrid Technologies.The main aim of today’s blog is to know maximum about ABB and its marketing strategy, which makes ABB one of the best microgrid technology companies in India.So, as you see nowadays, the world is going online, and marketing is the backbone of every company. If you are interested to know more about marketing and making your company more searched on google you can try out our free masterclass on digital marketing by the CEO and The Founder of IIDE, Karan Shah.Here we are going to learn deeply about the marketing strategy of ABB by the end of this blog. Before going to the main topic, let’s know about the company’s story, their targeted audience and its digital presence.

In our previous article, we had learnt in detail about the SWOT analysis of 20th Television. In this article, we are going to elaborate on the marketing strategy of 20th Television – An American Animation Studio.Did you know about the famous American sitcom starring Dwayne Hickman named The Many Loves of Dobie Gillis? Yeah exactly, the creator and producer behind this sitcom series are 20th Television. 20th Television is an American television production company which acts as a division of Disney Television Studios. The company started using 20th Television, Inc. for the copyright of this Television and 20th Television Animation productions as a Disney subsidiary.Marketing is a special part of a company’s DNA that can either break it or make it. As users are going digitally around the world, marketing or we can call it a special part of the DNA of the company, has followed them to the digital world as well. If you want to learn more about digital marketing and its different attributes do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.We will learn the entire marketing strategy of 20th Television by the end of this blog. But before that let’s know about the company’s story and digital presence. This article will go you through some of the famous marketing secrets to make the company successful and prosperous for such a long time.

Founded in April 2015, 1mg is a healthcare platform based in Gurgaon, Haryana. Just like we order electronics, food, and clothing online, 1mg is an e-commerce site that delivers medicines to your doorstep.Apart from selling medicines, this platform offers various other services like lab and diagnostic tests, consultation by top doctors, subscription-based care plans, and healthcare partnerships where they tie up with insurance companies to provide affordable checkups and medicines.In this blog, we will be acquainted with the marketing strategy of 1mg, but before we start, let us have a brief understanding of what 1mg is all about.About 1mgFounded by Prashant Tandon, Gaurav Agarwal, and Vikas Chauhan, the website initially was started to provide information on all kinds of medicines to people. Over the course of time, the site became so popular that the public requested the company to start delivering the medicines too. As of today, 1mg has more than 5 million app downloads and more than 3 million monthly visitors over the platform. It partners with certified pharmacies all over the country and delivers health products in more than 1000 cities in the country. A while ago, Tata Digital acquired 1mg, making it a 450 million LegitScript-certified company.1mg has bagged several awards like ‘Winner in Health and Being Category’, ‘Best Mobile Innovation for Health Award’,’ Best Online Pharmacy in India’, and recognitions such as ‘The only company for SD#3 Health & Well Being for all’ and recognized as the Top 50 venture in The Smart CEO-Startup50 India 2017 program.

In this case study, we will go through the marketing strategies of one of the most successful companies of India and it’s none other than National Thermal Power Corporation Limited (NTPC).NTPC is India’s largest energy conglomerate with roots planted way back in 1975 to accelerate power development in India. It became a Maharatna company in May 2010, one of the only four companies to be awarded this status. It is also one of the greatest places to work. It comes under the top 50 companies to work in India. In this case study, we are going to understand the marketing mix of NTPC, competitors of the company and SWOT analysis of NTPC.Let’s now get into the details by learning more about the company

Chipotle, a popular player in the fast-casual restaurant industry, has gained significant attention through its highly successful digital marketing campaigns, influencer partnerships, and authentic brand messaging. Chipotle’s digital marketing strategy is heavily centred on social media, content creation, and mobile apps, which has enabled it to dominate the space.

The Starbucks Corporation is an American multinational chain of Coffeehouse and Roastery reserves that is World famous for its Premium Quality coffee. Starbucks has 32,600 coffeehouse chain stores in 83 countries around the world. Starbucks offers varieties of coffee Since 1971.In this blog, we shall be discussing the marketing Strategies of Starbucks Let us start with getting to know the company better first.

Nike is the world’s leading manufacturing giant of athletics shoes, apparel, sports equipment, and other sports-related services. According to investing.com, Nike holds a whooping 38.68% of the total market share making it the largest brand in the world. So, let us learn how the company used a variety of different marketing strategies to accomplish its leading position.In this blog, you will understand all of its Marketing Strategies of Nike with the 4 p’s i.e. (product, price, place, and promotion). But first, let’s learn more about Nike’s history as a company.

Today’s global brand, Mahindra and Mahindra, began as a steel-trading venture seven decades ago. Their story narrates how an Indian company paved its way to becoming a global powerhouse. They have come a long way since 1945 and as they accelerate into the 21st century, they aim to achieve even more. They adapted themselves to everything that came along. In this case study, we will look into the marketing strategies of Mahindra and Mahindra, its marketing mix, digital marketing strategy, and marketing campaigns as well. Let’s dive right into it.

Intel is an American multinational technology company that develops, manufactures, and sells computer hardware and software. Ever since its inception, Intel has been monumental in building state-of-the-art IT infrastructure not only for its own services but also for the entire industry. Today, Intel has more than 100 locations around the globe. In this case study, we will be talking about the marketing strategies of Intel with the help of its marketing mix, marketing campaigns, SWOT analysis, and digital marketing presence. So let’s get right into it by first getting to know the company a little better.

Marketing Strategy of Dove – IntroductionSome brands have grown exponentially since their inception. Dove is one of them. It started its journey in 1957 from the US and now the products are sold around 150 countries. How did they manage it? What did they do to increase their customer base? How did they manage to keep their consumers coming back? We think that Dove’s Digital Marketing Strategy played a major part in all this.To keep up with the market, Digital is the new and effective space to tap on. IIDE helps learn you how to effectively use digital space to advertise and showcase your brand to a tremendous number of consumers. It provides different types of digital marketing courses and supports in-depth learning.This case study analyses a few e-marketing strategies used by the company to give you an insight into what they have been doing.

IntroductionBSNL is one of India’s leading telecommunications firms, with prominent funding from the government of India. Founded in 2000, it made the name for itself in the telecom industry as a regional player. BSNL provides its customers with a range of telecommunication and internet services. As the Telecom market felt pressure from an increasing number of competitors, even BSNL, a government-held company, had to embrace the digital marketing revolution and be a part of the paradigm shift in marketing.To keep up with the market, learning the digital ways of conducting marketing and business are a must. IIDE helps you learn these new-age skills, now a mainstay of the current professional environment. Knowing how to effectively use digital space to advertise and showcase your brand to a tremendous number of consumers is one of the most sought after skillsets. We provide different types of digital marketing courses for all kinds of learners- students, graduates and professionals.In this case study, we discuss the marketing strategy, competitors analysis, digital presence, SWOT analysis, and also some scrutinized pain points. In its marketing mix, advancements in all the sectors like the Product, price, place, promotions, etc have been carried out.So let us begin with learning more about BSNL.