In our last post, we learned about the marketing strategy of galaxy surfactants. Here, we are going to summarise the marketing strategy of Abbott India – as India’s one of the leading Pharmaceutical companies.
Established in 1910, Abbott in India is one of the country’s oldest and most admired healthcare companies. We provide consumers with a diverse range of diagnostics solutions, medical devices, nutritional products and established pharmaceuticals that span the continuum of care.
Marketing refers to any actions a company takes to attract an audience to the company’s product or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales.
So, if you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by the CEO and Founder, Karan Shah of IIDE.
This blog will go deep into the marketing strategy of Abbott India in detail. Let’s start by learning about the company’s history, target audience, and digital presence before we delve into the marketing strategy of Abbott India.