Marketing Strategy of Activision Blizzard: Detailed Overview

In our previous article, we had learnt a great deal about the marketing strategy of a Chinese dairy producer brand called Yili. In this article, we will elaborate on the marketing strategy of the really fascinating brand – Activision Blizzard. It is U.S. Based Video Games company. 

The Objective of this blog is to make you acquainted with the marketing strategy of Activision Blizzard as it is the talk of the town these days due to its acquisition by Microsoft. Microsoft plans to acquire it for $95.00 per share valued at $68.7 billion. 

Marketing is a part of an organization’s DNA that can either make or break it. As clients across the world go advance, marketing has followed them to the digital domain also.

In the event that you are keen on trendy advanced showcasing, you should take a look at IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

In this Blog, we will learn in detail about the marketing strategy of Activision blizzard. But before rushing into it let’s discuss what is a marketing strategy and a brief introduction to Activision Blizzard. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.