Complete Marketing Strategy of Yili – A Chinese Dairy Producer

In a previous article, we learned about the detailed SWOT analysis of Yili. In this blog, we are going to elaborate on the marketing strategy of Yili – As the largest dairy producer and the dairy producer with the fullest product lines in China.

The key purpose is to learn and gain insights into Yili dairy and how it became China’s premium brand of dairy products. The company is aiming to become the world’s largest dairy product producer industry across the world.

So, as you know, the whole world is becoming online now, and marketing is the backbone of every industry. If you are excited to learn many more things do check out our free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan shah.

We will explore the full marketing strategy of Yili by the closing of this blog. Before getting into the deep, let us begin with the company’s story, audience, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Mar 31, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.