Complete SWOT Analysis of Yili – A Chinese Dairy Products Producer

In the previous blog, we did a full SWOT Analysis of Patanjali. In this article, we are going to break down the SWOT Analysis of Yili – China’s leading dairy products manufacturer.

Inner Mongolian Yili Group’s full name Yili Industrial Group Company Limited, based in Hohhot, Inner Mongolia, is a Chinese dairy product manufacturer. It is listed as an A-share company on the Shanghai Stock Exchange, alongside Mengniu, as one of China’s largest dairy enterprises (SSE). Under the “Yili” brand, it manufactures ice cream, milk tea powder, sterilised milk, and fresh milk; under the “Pro-Kido” brand, it produces powdered milk; and under the “Satine” name, it produces organic milk.

It is the third best-performing food brand in the world in 2018. The Jinshan Development Zone in Hohhot houses the company’s headquarters. The corporation sponsored the 2008 Beijing Olympics as an official sponsor.

Also, Yilis’ digital marketing strategies have played a vital role in its becoming so popular around the world. It is marketed as a vibrant beverage strongly related to good health and sports. 

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In this case study, we will learn about the SWOT Analysis of Yili. But first, let us know about the company and the product better.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 8, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.