In the previous blog, we did a full SWOT Analysis of Patanjali. In this article, we are going to break down the SWOT Analysis of Yili – China’s leading dairy products manufacturer.
Inner Mongolian Yili Group’s full name Yili Industrial Group Company Limited, based in Hohhot, Inner Mongolia, is a Chinese dairy product manufacturer. It is listed as an A-share company on the Shanghai Stock Exchange, alongside Mengniu, as one of China’s largest dairy enterprises (SSE). Under the “Yili” brand, it manufactures ice cream, milk tea powder, sterilised milk, and fresh milk; under the “Pro-Kido” brand, it produces powdered milk; and under the “Satine” name, it produces organic milk.
It is the third best-performing food brand in the world in 2018. The Jinshan Development Zone in Hohhot houses the company’s headquarters. The corporation sponsored the 2008 Beijing Olympics as an official sponsor.
Also, Yilis’ digital marketing strategies have played a vital role in its becoming so popular around the world. It is marketed as a vibrant beverage strongly related to good health and sports.
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In this case study, we will learn about the SWOT Analysis of Yili. But first, let us know about the company and the product better.