Detailed Marketing Strategy of ABB – With STP Analysis

In a previous article, we learned about the SWOT analysis of ABB. In this blog, we will elaborate on the marketing strategy of ABB – a World Leader In Power, Automation, and Microgrid Technologies.

The main aim of today’s blog is to know maximum about ABB and its marketing strategy, which makes ABB one of the best microgrid technology companies in India.

So, as you see nowadays, the world is going online, and marketing is the backbone of every company. If you are interested to know more about marketing and making your company more searched on google you can try out our free masterclass on digital marketing by the CEO and The Founder of IIDE, Karan Shah.

Here we are going to learn deeply about the marketing strategy of ABB by the end of this blog. Before going to the main topic, let’s know about the company’s story, their targeted audience and its digital presence.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.