Complete Case Study on the Marketing Moves of Chipotle

Chipotle Mexican Grill, often simply called “Chipotle”, is an American fast-casual restaurant chain that serves a simple menu of Mexican-inspired food. The name “Chipotle” came from smoked hot chilli pepper, Chipotle, used in traditional Mexican cooking. It is also used in several other items offered by the brand such as tacos, burrito bowls, salads, and other side dishes. 

The case study is about the marketing strategies of Chipotle including its target market, marketing mix, digital marketing, and various unique marketing strategies. So without any further ado, let’s begin by understanding about Chipotle.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 10, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]