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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

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Marketing Strategy of BPCL: Detailed Case Study
Bharat Petroleum Corporation Limited (BPCL) is one of the leading players in the oil and gas sector of India. It is also regarded as one of the most important companies in India as it produces and markets one of the most essential commodities that drive the growth of any country.This case study on marketing strategy of BPCL deep dives into 4Ps of the marketing mix, its marketing and advertising campaign strategies along with its digital presence.  So let’s start by knowing more about BPCL in the coming section.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Comprehensive Marketing Strategy of Bouygues with STP Analysis
In the previous blog, we discussed the SWOT analysis of Bouygues. In this blog, we are going to comprehend in depth the marketing strategy of Bouygues – a French leader in Construction and services.Bouygues is one of the leading French companies operating in different sectors mainly Construction media and telecom.The vision of Bouygues can be framed in 4 words: “Make progress become a reality.” Bouygues is determined to deliver bespoke services with real benefits and to build a sustainable environment. Bouygues Industries has had persistent growth over the past years.So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested in marketing, check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of Bouygues Industries by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of BOE – Extensive Study
In the previous blog, we discussed the SWOT analysis of BOE. In this blog, we are going to comprehend in depth the marketing strategy of BOE – Beijing Oriental Electronic Group.Since the world has gone online, BOE has managed to transform its aspects in terms of marketing actions, having already operated as the supreme panel supplier for smartphones, notepads and other applications, BOE has managed to surpass the leader of this industry that is LG and thus has become the top display manufacturers in the world.Another characteristic that made BOE renowned is its marketing actions. Since the world goes online, marketing is transforming its aspects. Are you curious about learning the latest marketing techniques? Check out our Free MasterClass on Digital Marketing 101 by Karan Shah, the CEO and Founder of IIDE. We will learn the entire marketing strategy of BOE by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of BNY Mellon: STP Analysis & Campaigns
In our previous article, we learnt in detail about the marketing strategy of a really fascinating brand, Goldman Sachs. In this article, we are going to elaborate on the marketing strategy of BNY Mellon – The world’s largest Custodian Bank and Securities Services Company.The objective is to help you gain insights into BNY Mellon’s journey of becoming the world’s largest custodian bank and securities services company.  Marketing is an inseparable part of any company that can either make it or break it. As the world has gone digital, marketing has followed the digital realm as well. If you are interested in Fundamentals of Digital marketing, then you should definitely check out IIDE’s  Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover our marketing strategy for BNY Mellon in this article. Before we begin our extensive dive, let us start by learning about the company’s overview, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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In-Depth Marketing Strategy of BMO – With Company Overview
In this blog, we are going to see about the marketing strategy of Bmo. The main goal of this blog is to gain more knowledge about BMO and its marketing strategies.The world is fully online now, and marketing is the backbone of every business. If you are interested in learning more about marketing, do check out our Digital Marketing Masterclass by IIDE CEO and founder Karan Shah.We will cover all the topics about the marketing strategy of BMO in this blog.Before starting to go in-depth, we know about the company’s stories, its target audiences and the digital presence of BMO.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Blue Star: Overview & STP Analysis
In our previous blog, we discussed the Marketing strategy of IFB Industries in-depth. In this article, we will go over the marketing strategy of Blue Star Ltd.In this case study, we are going to study the marketing strategy of Blue Star, its marketing campaigns, social media, SEO strategies, e-commerce strategy, etc. and more.Marketing is a section of a company’s DNA that can either make or break it. As buyers across the world go digital, marketing has accompanied them to the digital realm as well. If you are interested in new-age digital marketing, then you should look out for IIDE’s Free MasterClass on Digital Marketing by our CEO and Founder, Karan Shah.We will fully cover our marketing strategy for Blue Star in this blog. Before we begin our deep assessment, let us start by learning the Company’s Overview.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Blue Dart Express: Detailed Explanation
In the previous blog, we learned about the detailed SWOT analysis of Blue Dart Express. In this blog, we will elaborate on the marketing strategy of blue dart express – India’s leading courier delivery services provider.The objective is to help you gain insights into the blue dart express marketing strategy and how they have transformed into South Asia’s premier express air and integrated transportation & distribution company.As you see, Online Marketing is part of every company’s backbone. As users across the world go digital, If you are interested in learning new-age digital marketing, then you should check out IIDE  Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will learn the whole marketing strategy of Blue dart Express by the end of this blog. Before plunging into it, let’s begin with the company’s story, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Bloomberg – Detailed Explanation
In our last blog, we discussed and studied the SWOT analysis of Bloomberg. Now let us have a look at the marketing strategy of Bloomberg.Bloomberg L.P. is a privately based company in New York. The company provides services in financial, data, software, and as well in media. Bloomberg L.P. delivers financial software tools and enterprise applications like analytics and equity trading platforms, data services, and news media/journalism to financial companies and organisations.Bloomberg L.P. has many strategies which help them to develop their marketing strategies and if you are interested in learning such strategies then check out the IIDE Free Masterclasses on Digital Marketing which offers an understanding of digital marketing and much more, taught by the CEO and founder of IIDE Karan Shah with his team members.To know more about Bloomberg in a detailed way like how it deals with its consistent growth and amazing performance let us go through the Marketing Strategy of Bloomberg, but before jumping into the marketing strategy of Bloomberg let’s know more about Bloomberg.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy Of BlackRock – Detailed Explanation
In our prior blog, we had done an end-to-end SWOT analysis of one of the largest banks, JP Morgan Chase. In this blog, we will be focusing on the extensive marketing strategy of BlackRock, an American Multinational Investment Management Corporation. BlackRock started its journey in 1988 with eight people in a room who shared a determination to put the client’s needs and interests first. The founders believed that they could manage the assets in such a way that was better for their clients – by utilising their passion for understanding and managing risk. This is the way the firm continues to be managed today. Now, BlackRock has stepped up into the digital environment. To accelerate their digital services, they have been acquiring new marketing strategies to adapt to changing environmental aspects. They have included digital marketing in their marketing techniques. If you are interested in learning digital marketing for a fresh kick start to your career – check out our free masterclass on digital marketing by the CEO and Founder of IIDE, Karan Shah. Before we go into the marketing strategy of BlackRock, let us know about BlackRock as a company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Birla Corporation: Detailed Review
In a previous article, we learned about the in-depth SWOT analysis of Birla Corporation. In this blog, we will have a deep insight into the marketing strategy of Birla Corporation.The objective is to learn and gain insights into Birla Corporation and how it became India’s largest cement, jute, linoleum, and auto-trim producer.In today’s world, the Internet is gaining more importance and marketing is the backbone of every business. So if you are a marketing professional or a business person or someone who wants to know more about marketing or online marketing, then do check out the Free Digital Marketing Masterclass by Karan Shah, the Founder of IIDE.Now let us understand the marketing strategy of Birla Corporation. But before we discuss the marketing strategy, let us know more about Birla Corporation.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Complete Marketing Strategy of Birla Cement – With STP Analysis
In a previous blog, we learned about the detailed marketing strategy of the Aditya Birla Group. In this blog, we will have a detailed overview of the game-changing marketing strategy of Birla Cement – A global leader in the cement industry.The motive is to achieve deep insight into Birla Shakti Cement’s groundbreaking marketing strategy and how a newly carved company gained such firm ground in the confined field.The world is going digital, so the market and companies with excellent digital marketing skills are standing in the front row. If you also want to stand out from the crowd and learn more about digital marketing then you can opt for a short term certification in Digital marketing and get a chance to learn from the experts in the industry.We are going to do a complete analysis of the marketing strategy of Birla Shakti Cement. Before starting the in-depth assessment of the company, let’s come to know about its commencement and all the talented minds behind its inception.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Bikayi – Detailed Explanation
In our previous case study, we learned in detail about the marketing strategy of a fascinating company, Brightcom Group. In this case study, we are going to explain the marketing strategy of Bikayi – the world’s largest e-commerce enabler. Startups are the talk of the town nowadays. Bikayi is not the only e-commerce enabler, there is so much competition in this space. The E-commerce industry is going to see exponential growth in the coming years. We will help you gain insights into how Bikayi went from zero to becoming one of the world’s largest e-commerce enablers.As things are getting digital, people want to buy everything online. That is the main reason why Digital Marketing becomes an essential part of any startup or business. Without Digital Marketing it will be hard to survive in the competitive market.So, to stay ahead of your competitor’s marketing becomes essential. If you want to learn about new-age digital marketing, then check out the IIDE’s Free Masterclass on Digital Marketing 101 by our CEO and Founder, Karan Shah.Before we get into the details of the Marketing Strategy of Bikayi, let’s get started by getting to know the story of Bikayi.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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