Marketing Strategy of BPCL: Detailed Case Study

Bharat Petroleum Corporation Limited (BPCL) is one of the leading players in the oil and gas sector of India. It is also regarded as one of the most important companies in India as it produces and markets one of the most essential commodities that drive the growth of any country.

This case study on marketing strategy of BPCL deep dives into 4Ps of the marketing mix, its marketing and advertising campaign strategies along with its digital presence.  So let’s start by knowing more about BPCL in the coming section.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]