Marketing Strategy of Blue Dart Express: Detailed Explanation

In the previous blog, we learned about the detailed SWOT analysis of Blue Dart Express. In this blog, we will elaborate on the marketing strategy of blue dart express – India’s leading courier delivery services provider.

The objective is to help you gain insights into the blue dart express marketing strategy and how they have transformed into South Asia’s premier express air and integrated transportation & distribution company.

As you see, Online Marketing is part of every company’s backbone. As users across the world go digital, If you are interested in learning new-age digital marketing, then you should check out IIDE  Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We will learn the whole marketing strategy of Blue dart Express by the end of this blog. Before plunging into it, let’s begin with the company’s story, target audience and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]