Following up on our previous article about the SWOT analysis of Xpressbees. Let us now look at the SWOT analysis of Blue Dart Express – the world’s most extensive express and logistics network.
Blue Dart is a delivery logistics company that is one of the most dependable of South Asia’s integrated transportation and premier category air & distribution companies. The company has a large distribution network that stretches across India’s cities.
Another factor that has helped Blue Dart Express grow into the behemoth it is today is its marketing activities. As the world moves online, marketing is changing, and if you want to stay on top of it, you’ll need to keep up, check out our Free MasterClass on Digital Marketing 101 taught by Karan Shah, the CEO and Founder of IIDE.
Before we begin with the SWOT analysis of Blue Dart Express, here’s a deep dive into the company’s history, founding, products, financial status, and competitors.