Comprehensive Marketing Strategy of Bouygues with STP Analysis

In the previous blog, we discussed the SWOT analysis of Bouygues. In this blog, we are going to comprehend in depth the marketing strategy of Bouygues – a French leader in Construction and services.

Bouygues is one of the leading French companies operating in different sectors mainly Construction media and telecom.

The vision of Bouygues can be framed in 4 words: “Make progress become a reality.” Bouygues is determined to deliver bespoke services with real benefits and to build a sustainable environment. Bouygues Industries has had persistent growth over the past years.

So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested in marketing, check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.

We will learn the entire marketing strategy of Bouygues Industries by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.