In the previous blog, we discussed the SWOT analysis of BOE. In this blog, we are going to comprehend in depth the marketing strategy of BOE – Beijing Oriental Electronic Group.
Since the world has gone online, BOE has managed to transform its aspects in terms of marketing actions, having already operated as the supreme panel supplier for smartphones, notepads and other applications, BOE has managed to surpass the leader of this industry that is LG and thus has become the top display manufacturers in the world.
Another characteristic that made BOE renowned is its marketing actions. Since the world goes online, marketing is transforming its aspects. Are you curious about learning the latest marketing techniques? Check out our Free MasterClass on Digital Marketing 101 by Karan Shah, the CEO and Founder of IIDE.
We will learn the entire marketing strategy of BOE by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.
About BOE
BOE Technology Group Co., Ltd., a Chinese electronic components producer established in April 1993 and founded by Wang Dongsheng is one of the world’s enormous manufacturers of LCDs, OLEDs and flexible displays. BOE is an IoT company supplying valuable products and proficient services for information interaction and human soundness.
At present, every fourth terminal in the world has a display from BOE. With 2,144 US patents granted, BOE hopped to 13th place in the global ranking. For many years, BOE has also stood among the top 10 in the World Intellectual Property Organization (WIPO) patent ranking.
BOE operates in Beijing, Hefei, Mianyang, Wuhan, Chengdu, Fuzhou, Suzhou, Ordos, etc. BOE’s subsidiaries are situated in 19 different countries, including the USA, Japan, Korea, Germany, UK, France, Switzerland, India, Russia, Brazil, etc and generate a huge turnover.
| CEO | Chen Yanshun |
|---|---|
| CMO | N/A |
| Area Served | Worldwide |
| Industry | Display Manufacturer |
| Market Share/ Revenue | RMB 22.682 Billion |
| Vision | To be the most respected company on earth. |
| Tagline | N/A |
Marketing Strategy of Bouygues
Let’s take a look at Bouygues Industries’ marketing plan. And how Bouygues carries out marketing campaigns etc.
Segmentation, Targeting and Positioning
Needs differ from different factors of different consumers whether it be access to technology, buying attitude or end use of the product and services. BOE decides to segment the market into smaller segments that have similar characteristics such as buying behaviour and socioeconomic background.
After identification of various consumer segments, BOE targets a specific market such as a market of the financial and socioeconomic background of the people and decides to offer them products best suitable to them such as the BOE iGallery S3 pro targets the companies making wall painting or television and more whereas BOE iGallery M2 targets the companies that produce tabs or ipads.
BOE position itself as the ultimate panel supplier for smartphones, notepads and other applications, BOE Technology has also contrived to surpass LG Display and thus, become one of the top display manufacturers in the world.
Marketing Campaigns
BOE does not have a great online presence even though they haven’t conducted any kind of campaign. They don’t conduct any kind of advertisement campaign to promote their IoT company providing smart products and professional services.
BOE can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.
BOE can launch such advertisements and other media campaigns to increase its presence in its nation and other foreign countries.
Social Media Marketing
They are not active on other social media platforms like Facebook, LinkedIn, Twitter & Instagram since it is a huge display manufacturing company and it directly deals with mobile and television manufacturers who require various parts and displays produced by BOE.
SEO Strategy
As per SEO ranking the average organic keywords should range somewhere above 1000 as in simple terms it is considered a good website, below that it is believed there’s no work done on the website. Here the range is close to 1,284 which in SEO terms is good.
Moving onto organic monthly traffic the range should be somewhere above 5000, here it’s more than 13,000 which shows the website is doing stupendous performance and so the organic monthly traffic is in a good range.
Considering the domain authority score as per the ubersuggest data is above 50 which is good DA. An average score lies between 40-50 but BOE is clearly having an exceptional SEO strategy which is essential for any business.
E-commerce Strategy
BOE really does not have any eCommerce strategy because most of its work comes under manufacturing. It would be harder to deliver the same level of service to their customers online than physical.
BOE Limited is a company that is engaged in manufacturing screen displays for leading smartphones and televisions in the world. E-commerce doesn’t take up much space in the marketing strategy of BOE. BOE does not have an E-commerce portal, however, they do have ample information on their website and various offices of their, through which a potential client can reach out to them for any business-related inquiry.
Mobile Apps
BOE does not have any mobile app which provides services to the client. They do have a website through which their potential clients can contact them. BOE deals in B2B manufacturing and directly deal with its potential clients.
Considering the above factor, not having a mobile app has never been an obstacle for BOE.
Content Marketing Strategies
BOE Limited does not use any content marketing strategies and they are not active in this section of posting different articles on their website. They do say about their achievements on their website and the growth strategy they are going to imply in future.
This ends the elaborative marketing strategy of BOE. Let us conclude our learning below from the marketing strategy of BOE.
What’s unique about BOE’s marketing strategy?
In conclusion, BOE has beaten its competition and therefore the biggest reason for that’s its amazing marketing efforts in highlighting the brand to its customers. Marketing is one of the pillars of any business, and currently, this pillar goes through rapid change. With the increasing importance of digital marketing, learning about the growing field is a crucial step.
Research has shown that digital marketing is the only way for a company to gain popularity. If you want to learn about digital marketing, check our Online Digital Marketing Course if you want to learn more and improve your marketing skills. Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.
We hope this blog on the marketing strategy of BOE has given you a good insight into the company’s marketing strategies.
If you like such in-depth analysis of companies just like the marketing strategy of BOE check out our IIDE Knowledge portal for more fascinating case studies.
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