Extensive Marketing Strategy of BOE – Extensive Study

In the previous blog, we discussed the SWOT analysis of BOE. In this blog, we are going to comprehend in depth the marketing strategy of BOE – Beijing Oriental Electronic Group.

Since the world has gone online, BOE has managed to transform its aspects in terms of marketing actions, having already operated as the supreme panel supplier for smartphones, notepads and other applications, BOE has managed to surpass the leader of this industry that is LG and thus has become the top display manufacturers in the world.

Another characteristic that made BOE renowned is its marketing actions. Since the world goes online, marketing is transforming its aspects. Are you curious about learning the latest marketing techniques? Check out our Free MasterClass on Digital Marketing 101 by Karan Shah, the CEO and Founder of IIDE. 

We will learn the entire marketing strategy of BOE by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]