In the previous blog, we discussed the SWOT analysis of BOE. In this blog, we are going to comprehend in depth the marketing strategy of BOE – Beijing Oriental Electronic Group.
Since the world has gone online, BOE has managed to transform its aspects in terms of marketing actions, having already operated as the supreme panel supplier for smartphones, notepads and other applications, BOE has managed to surpass the leader of this industry that is LG and thus has become the top display manufacturers in the world.
Another characteristic that made BOE renowned is its marketing actions. Since the world goes online, marketing is transforming its aspects. Are you curious about learning the latest marketing techniques? Check out our Free MasterClass on Digital Marketing 101 by Karan Shah, the CEO and Founder of IIDE.
We will learn the entire marketing strategy of BOE by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.