Extensive Marketing Strategy of Bikayi – Detailed Explanation

Marketing Strategy of Bikayi

Bikayi makes use of a variety of marketing methods. As Bikayi enables SMEs (Small Medium Enterprises) to enhance their business with the online store, they follow a mix of digital marketing strategies. Those marketing strategies include General Marketing, Content Marketing, Social Media Marketing, Performance Marketing, and Video Marketing.

One of the interesting Marketing strategies of Bikayi is using Meme Marketing. Bikayi uses memes to market its services to the potential consumer. Now let’s take a look at the Marketing Strategy of Bikayi.

Segmentation, Targeting, and Positioning 

Today, most businesses use the STP (Segmentation, Targeting, Positioning) marketing model to effectively market the product. STP is one of the most commonly used marketing models by businesses. 

Bikayi also applies the STP marketing model to reach its potential customers. Let’s see how Bikayi applies the STP marketing model.

• Segmentation – By using market segmentation, Bikayi identified its core market of offline local retail and wholesale shops in tier1, tier2, and tier3 cities. They identified that this market is not connected digitally with the people.
• Targeting – Bikayi uses a specific targeting strategy where they targeted startups, small enterprises, and medium enterprises that are based out of these cities. Bikayi targeted these customers to sell their products through its platform.
• Positioning – Small & Big companies are giving neck-to-neck competition to each other, due to which positioning for Bikayi becomes crucial. Bikayi has positioned itself as the one that is simplifying e-commerce for everyone.

Marketing Campaigns 

Bikayi has undertaken various marketing campaigns since its founding year helping them increase its reach to customers and expand its market. Bikayi does most of its marketing campaigns on Social Media.

Now let’s take a look at its marketing campaign:

Tarakki wali Diwali Campaign – 

This marketing campaign was launched during the Diwali festival. The theme of this campaign was to help its customers to grow their business. They also put up prizes for best sellers on their platform. 

Cricket campaign

This marketing campaign was launched during the India tour of the Australia cricket tournament. The theme of this campaign was to onboard new customers on its platform. They gave free VIP subscriptions of its service to those who participated and won the quiz during the campaign.

Meme Marketing Campaign

Every small and big businesses make memes to engage with their audience and Bikayi is no exception to that. This marketing campaign was mainly focused to show the benefit of using Bikayi to grow the business. This was a successful meme marketing campaign made by Bikayi and it got enormous engagement.

Social Media Marketing

Bikayi has social media accounts on all the major social media platforms. Through its social media accounts, Bikayi provides information about its services. And Bikayi also promotes its services to acquire more customers.

Now let’s take a look at Bikayi’s social media accounts:

Facebook: Bikayi has 3,040 likes and 7,765 followers on Facebook. 

Instagram: Bikayi has 12,000 followers on its Instagram page.

LinkedIn: Bikayi’s LinkedIn page is followed by 27,284 followers.

Youtube: Bikayi’s Youtube page has 7,000+ subscribers.

Twitter: On Twitter, Bikayi has a total of 420 followers.

Bikayi has 27,000+ followers on LinkedIn which is the highest across all its social media platforms. The content mostly provides information and updates about the services of Bikayi. They also post promotional activities on a time-to-time basis. They are active on all Social Media platforms. The content is mostly similar across all social media platforms.  

SEO Strategies

SEO is still one of the most integral and cost-effective ways to market your products in the long run. These days most businesses have started investing more in SEO. 

As per Ubersuggest data, Bikayi has done decently good work with SEO Strategy. Bikayi’s organic traffic is around 33,783 users per month, which is good. But Bikayi should have a look at its SEO strategy as its other competitors are way ahead in this aspect. 

SEO strategy has no other alternative and Bikayi seems to lose the battle with its competitors. The data shows that its SEO strategy is good but they have to do better than this to beat the competition. They must improve to keep their brand at top of the Search Engine Page Results.

Influencer Marketing

Influencer marketing is growing rapidly in the world right now. Influencers are becoming a tremendous asset to the marketing industry. Influencers have thousands of followers on social media which helps to reach a wider audience to promote the services.

Bikayi has utilised the influencer marketing strategy to expand its customer base. Bikayi has collaborated with many social media influencers to promote its services. 

Bikayi collaborated with the influencers as a part of the #WhatsYourOnlineSpirit social media campaign. This campaign’s theme was ‘Achieve your dreams in the online world with Bikayi’. For this influencer marketing, they collaborated with fashion bloggers, freelance writers, and lifestyle bloggers to attract more customers.

They haven’t collaborated with any big celebrities as of now. But, if they collaborate with big celebrities like Bollywood actors or Indian cricket players, they will be able to grab some customers from their competitors.

E-commerce Strategies

Bikayi has its website where they offer its services to the customer in three categories – Basic plan, VIP plan, and Ultimate plan. Before the customer buys its service they provide them with a demo and free trial service. If anyone has any queries they can reach out to Bikayi through the Whatsapp popup provided on the website.

Bikayi has mentioned all the features they offer through its service. They provide value to their customers to enhance their experience. To establish authority and trust they have posted other customers’ reviews on its website.

Mobile Apps

Bikayi has its app on both the Google play store and Apple store with more than 50 lakh downloads. The app can be used to run an online store at your fingertips. The app contains all the features like a custom theme catalogue, delivery integration, and payment gateway.  

Other features include Inventory Management, Google Analytics, and Business Reports. The Bikayi app has got 52,000+ reviews with an average of 4.6 ratings from its customers.

Content Marketing Strategies

Content Marketing plays an important role in marketing your product. Content marketing is a marketing strategy that includes creating valuable content to engage with your audience. 

Bikayi also follows a good content marketing strategy. Bikayi helps its audience to learn about different types of marketing by posting blogs actively on its website. It also educates its customers about business aspects and taxation through its blogs.

The Co-founder and CEO of Bikayi, Sonakshi Nathani, hosts live streams to interact with their customers. Through these live sessions, she helps the customers navigate the online selling world and set up their online store.

Bikayi actively creates content for its social media followers. Bikayi through its content tries to familiarise its audience with its brand and increase its brand awareness. Through this content marketing strategy, its main focus is to help its customers to sell their products online with ease. 

This ends our elaborative marketing strategy of Bikayi. Let us conclude our learning below from the marketing strategy of Bikayi.