Extensive Marketing Strategy of Brightcom Group – With STP Analysis

Updated on: May 29, 2022
Marketing Strategy of Brightcom Group - Featured Image

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My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations from Harvard Business Review helped the students from this course present this analysis.

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In our previous case study, we learned in detail about the marketing strategy of a really amazing company, Shopify. In this case study, we are going to explain the marketing strategy of Brightcom group – a digital marketing company.

The objective is to learn and gain insights into how it became India’s leading digital marketing platform focused on direct marketers, brand advertisers and marketing agencies. Brightcom group keeps the intention of patrons’ welfare at the core and makes their lives better 24×7. 

So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.

We will learn the entire marketing strategy of the Brightcom group by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience and digital presence.

Digital Marketing Academic Challenge 2024 - DMAC

About Brightcom Group

Brightcom Group is a leading global provider of entire online or digital marketing to direct marketers, brand adversities, and marketing agencies. The company is divided into three segments: media, software services and future technologies. The primary clients of the company are the end advertisers, agencies, and publishers, but also include ad exchanges & networks.

The company was founded in 1998 by SURESH REDDY and VIJAY KANCHARLA. In 2000 the business was renamed Ybrant technology. Over the next twenty years, the company became a global performer in digital marketing and related services by successfully achieving and blending 10 acquisitions. The headquarter is situated in Hyderabad, Telangana with 201-500 employees.

Quick Stats on Brightcom Group
CEO Suresh Reddy
CMO Vijay Kancharla
Area Served India
Industry IT Consulting & Software – Small Cap
Market Share/ Revenue Annual Revenue 365.98Cr – 466.59Cr
Vision To become a leading digital and IoT company.
Tagline Leading through technology


Marketing Strategy of Brightcom Group

Segmentation, Targeting, and  Positioning

STP (Segmentation, Targeting, and Positioning) is one of the most commonly used marketing models by businesses. Brightcom Group also applies the STP marketing model to reach its potential customers. Let’s see how Bringcom Group applies the STP marketing model.

Segmentation: As a digital media platform the Brightcom Group tries to widen its reach to as many people as possible throughout India but when it comes to its segment it marks its entry into the forefront of the digital landscape.

Targeting – Brightcom group uses a specific targeting strategy where they targeted startups, small enterprises, and medium enterprises that are based across the globe.

PositioningSmall & Big companies are giving neck-to-neck competition to each other, it has been difficult for Brightcom to maintain its position but to date, it is one of the leading digital companies in India and positioned at the forefront of the digital landscape, 

Marketing Campaigns

Brightcom Group as of now does not have any marketing campaigns. Brightcom Group can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.

Brightcom Group can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.

Social media marketing

The company uses data and advanced profiling to work with its clients in creating a social strategy that ensures the client’s brand has maximum exposure and engagement with your target audience. Being a digital media and online content sharing platform its present mainly on all popular social media platforms like

Facebook with 41000+ followers

Marketing Strategy of Brightcom Group - Facebook

Instagram with 450+ followers

Marketing Strategy of Brightcom Group - Instagram

Linkedin with 7500+ followers

Marketing Strategy of Brightcom Group - LinkedIn


Marketing Strategy of Brightcom Group - Twitter

SEO Strategies

Marketing Strategy of Brightcom Group - SEO

As per SEO ranking, it is said that the number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As we can see, Brightcom has 782 organic keywords which are not that good. That means the digital marketing of Brightcom has to work on gaining an outstanding number of insights. 

Also, the traffic per month is around 4,873 which is quite okay. Hence, Brightcom has decent SEO strategies while working hard enough to keep the brand soaring in the Google organic SERP results.

Influencer Marketing

Brightcom group doesn’t use any social media influencers to boost its brand reputation. The Brightcom Group has not been involved in any kind of influencer marketing as it is a digital platform that directly deals with clients.

E-commerce Strategies

E-commerce doesn’t take up much space in the marketing strategy of Brightcom Group as they are a digital service provider. However, they do have ample information on various offices of their, through which a potential client can reach out to them for any business-related inquiry.

Content Marketing Strategies

Brightcom Group does not use any content marketing strategies and they are not active in this section of posting different articles on their website. 

This ends our elaborative marketing strategy of Brightcom Group. Let us conclude our learning below from the marketing strategy of Brightcom Group.

Digital Marketing Academic Challenge 2024 - DMAC


In this blog we have come to know about the marketing strategy of Brightcom Group, and how marketing strategies can help you to think clearly about your goals and continuously change and upgrade your activities.

As Brightcom Group has very minimal use of marketing strategies they will be having certain issues in the upcoming future. Let us consider business as a tree and marketing as one of its branches. In today’s world marketing branches are growing rapidly in this business tree. Similarly, digital marketing is another branch that is rapidly growing in this business tree. In the recent pandemic period, digital marketing has gained more importance than traditional marketing. 

With the increasing importance of digital marketing, learning about the growing field is an important step. If you would like to learn more and develop skills, check out IIDE’s 4 Month Digital Marketing Course to learn more.

We hope this blog on the marketing strategy of Brightcom Group has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Brightcom Group, check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read this, and do share your thoughts on this case study of the marketing strategy of Brightcom Group in the comments section below.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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