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The importance of digital marketing has surged, especially post-pandemic, with a 66% increase in companies adopting digital strategies during COVID-19. It offers cost-effective solutions and expansive reach, making it indispensable for businesses aiming for growth. For students and professionals, mastering digital marketing opens lucrative career opportunities in a rapidly evolving industry.
Karan Shah
Founder and CEO at IIDE
Updated on: Jan 7, 2025
5,683 views
Post-COVID-19, digital marketing has become crucial for businesses to engage with online audiences, expand global reach, and generate leads cost-effectively.
The demand for digital marketing professionals is high, offering job security and good income potential due to businesses increasingly relying on digital channels.
Digital marketing allows small businesses to increase brand visibility, engage with their target audience, and measure results cost-effectively, without needing a large budget.
With the growth of the digital economy, skilled digital marketers are in demand, offering job security, competitive salaries, and career flexibility.
COVID-19 accelerated digital transformation, with 59% of companies increasing their digital marketing efforts, making it a primary tool for business survival and growth.
Digital marketing offers targeted advertising, measurable results, and cost-effective campaigns, leading to higher returns on investment compared to traditional marketing.
Skills like SEO, social media marketing, content creation, data analytics, and email marketing are highly sought after in 2024 as businesses expand their digital presence.
Founder and CEO at IIDE
Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.
His vast expertise encompasses various areas such as paid search, social media marketing, programmatic marketing, and much more. Karan's passion for education, teaching, and public speaking led him to establish IIDE, where he offers world-class digital marketing education designed to meet industry standards.
To date, he has trained over 60,000 students and worked with more than 25 corporates, sharing his knowledge through both online and offline platforms. A Harvard Business School alumnus with a specialisation in E-commerce, Karan is also an accomplished Tedx speaker. His industry insights and teaching excellence have earned him a prestigious role as a visiting faculty member at India’s top management institutes, including the Indian Institutes of Management (IIMs).