Importance of Digital Marketing for Businesses & Students – 2025 Updated

In 2025, digital marketing is important for businesses, however small or big, but crucially important for students who want to make a career in digital marketing. Why and how? In this blog, we will discuss the importance of digital marketing for different parts of the economy along the pandemic timeline.

Before we go any further to understand the importance of digital marketing presently, you must learn about the scope of digital marketing in the future

Scope of Digital Marketing 

The beginning of digital marketing can be traced back to when search engines and social media became audiences’ first preferences for knowledge and interaction. Ever since then, the scope and importance of digital marketing have rapidly increased.

Businesses turn to digital mediums for their branding needs as they see the target audience shift to search engines and social media. More so, with digital marketing, businesses receive trackable results, leads, and, eventually, sales.

Growth in business due to digital marketing has led to more budget allocation for digital marketers, which has increased the number of digital marketing jobs. Hence, the scope of digital marketing is ever-evolving and growing exponentially.

There’s one more reason that has led to the growth of digital marketing, which we will discuss in the next section.

Bonus tip: If you’re eager to dive deep into the thriving digital marketing industry, explore our blog on the Postgraduate Diploma in Digital Marketing that can be your gateway to a lucrative career in the digital marketing world.

Importance of Digital Marketing Pre and Post Covid-19 

While discussing the importance of digital marketing along the pandemic timeline, we must talk about the pre-Covid-19, during-Covid-19, and post-Covid-19 situations.

Pre Covid-19 

Before the pandemic, digital marketing was growing. Awareness and information about digital marketing were spreading but at a slower pace. Very few big brands considered it necessary to increase their global audience. Additionally, unconventional startups were the first ones to explore digital marketing as they had lower marketing budgets.

During Covid-19

The Covid-19 pandemic truly transformed how businesses carry out operations. With health and safety concerns many businesses opted to virtually market their brands and also take customer interactions online. Right from groceries and medicines to clothing, the world has taken to the internet.

There was a complete digital transformation in business overnight. According to a survey, 59% of these companies accelerated their digital marketing efforts and 66% of them completed digital marketing tasks that previously seemed to be a huge challenge. Hence, the importance of digital marketing grows exponentially.

Post Covid-19

Once the pandemic eased and the world started opening up, all brands who chose to market digitally continued to do so. They delivered more results as well and saved on various traditional marketing costs.

In fact, they expanded their digital marketing teams and started hiring more, hence creating a lucrative career opportunity for marketing freshers.

Small businesses in India account for about 95% of the country’s economy. Many of these small to mid-sized companies did not believe in their capabilities when it came to technology during the pandemic but after the pandemic, they chose digital marketing as their priority.

All of this led to an exponential growth in demand for digital marketers from all brands hence making it one of the best career opportunities in 2025. If you want to make the most of this amazing opportunity, pursuing a digital marketing course can be a promising option for you.

Read on to find out the importance of digital marketing for businesses and students which will compel you to upskill yourself in digital marketing from an online digital marketing course.

Importance of Digital Marketing for Small and Large Businesses

Now that we have understood the scope of digital marketing in India, let us look into why it is important for small and large-sized businesses. The focus for small businesses is brand awareness and development.

(Source: nix_united.com)

1. Cost-Effective

A decade ago, due to traditional mediums, marketing was a luxury. The cost for one billboard or distributing samples was high, something not every business could afford. Nonetheless, digital mediums have enabled all types of businesses with varied budgets or even no budgets, to market their brand on one uniform platform.

Digital marketing efforts require barely any initial investment. This is great for small businesses. Most digital marketing tools offer basic features free of cost. It is up to businesses to make the best use of them. Check out the types of digital marketing tools.

2. High Reach

A simple rule of branding- go wherever your audience is. While understanding the importance of digital marketing, know that majority of your audience is online. Hence, marketing on digital platforms will increase your reach.

With digital marketing, the reach is global. Hence, you can take orders for your product or service from all over the world and it need not be limited to one area. And when you go global, you can still niche your audience to selected individuals. Thus, it’s a win-win.

Also, explore our library of digital marketing case studies to see how various companies reach their audience. You’ll discover the wide range of buyer personas employed across different industries, providing valuable insights you can apply to your own marketing efforts.

The marketing strategy of UNIQLO is a fabulous example of this. Their approach is sure to spark your interest – and perhaps even inspire your own marketing tactics.

3. Brand Awareness

Putting your brand out there on search engines like Google, Bing, Yahoo, etc and social media platforms such as Instagram, X, Quora, Meta, etc will earn you an online reputation that the entire world can see.

You may even check out Sprout Social pricing plans, which will help you stay consistent with your social media efforts.

Digital marketing helps you create awareness of your brand and its USP (Unique Selling Proposition). If a customer does not understand your brand, he cannot convert. To tackle this, brand visibility is extremely important. With pay-per-click and other paid promotions, you can attract customers to your small business. We recommend this Facebook and Instagram Ads online course to understand some more.

4. Building a Customer Base

Another reason why digital marketing is important for small and large businesses is the customer base. You cannot keep a record for every person that walks in your shop or every customer who might not like your product. CRM and remarketing techniques help build customer bases.

The challenge with small businesses is that one needs to build a customer base. This is based on building a rapport with a strong customer relationship. CRM tools such as HubSpot and Oracle can help you manage this easily.

The challenges for big businesses are slightly different. They need to retain existing businesses and focus on brand reputation, client retention, and business growth.

Unsure where to begin? Consider attending a free digital marketing certification masterclass. This can be a great way to explore the world of digital marketing and see if it aligns with your interests.

5. Brand Image

An established company’s image is everything. The right campaign strategies can make or break a company’s brand image. Effective campaigns can be designed through digital marketing, and the scope of fixing any glitches is immediately available.

Brand image is essential for every business; with digital marketing, you will know about positive and negative reviews.

6. Measurable Results

With digital marketing, big companies can have real-time measurable results. With this, they can analyse the campaign’s effectiveness and accordingly formulate strategies. Today, the significance of analysing data is very important to evaluate the effectiveness and success of your campaigns.

The importance of digital marketing is majorly related to the fact that results and metrics are measurable.

7. Increase in ROI

With digital marketing, returns can be unexpectedly high if your campaigns are on the right track. Companies can increase their revenue with digital media by investing in ads, thus increasing conversions.

The investment in digital media is much lesser than in traditional media and the returns are also higher. Did you know? You can run ads on certain digital platforms for as low as 1$.

8. Retaining Loyal Customers

The main goal of digital marketing for big businesses, apart from increasing their business, is ensuring that their customer base is loyal and satisfied.

These reasons are enough to indicate that the importance of digital marketing for businesses is crucial; thus, you must consider adopting it for your business. A smart and solution-based option would be digital marketing corporate training.

This training program is customised and provided as per your needs, goals, and requirements.

Bonus Read: Top 10 Benefits of Digital Marketing for Businesses & Students