Q1. Why is digital marketing important post-COVID-19?

Post-COVID-19, digital marketing has become crucial for businesses to engage with online audiences, expand global reach, and generate leads cost-effectively.

Q2. What is the scope of digital marketing for students in 2024?

The demand for digital marketing professionals is high, offering job security and good income potential due to businesses increasingly relying on digital channels.

Q3. How can digital marketing benefit small businesses?

Digital marketing allows small businesses to increase brand visibility, engage with their target audience, and measure results cost-effectively, without needing a large budget.

Q4. Why is digital marketing a good career option?

With the growth of the digital economy, skilled digital marketers are in demand, offering job security, competitive salaries, and career flexibility.

Q5. What impact did COVID-19 have on digital marketing?

COVID-19 accelerated digital transformation, with 59% of companies increasing their digital marketing efforts, making it a primary tool for business survival and growth.

Q6. How does digital marketing improve ROI for businesses?

Digital marketing offers targeted advertising, measurable results, and cost-effective campaigns, leading to higher returns on investment compared to traditional marketing.

Q7. What digital marketing skills are in demand in 2024?

Skills like SEO, social media marketing, content creation, data analytics, and email marketing are highly sought after in 2024 as businesses expand their digital presence.

Importance of Digital Marketing for Businesses & Students – 2025 Updated

Name: Importance Of Digital Marketing For Businesses & Students
Brand: IIDE
Rating: 9.9 (103837 reviews)

The importance of digital marketing has surged, especially post-pandemic, with a 66% increase in companies adopting digital strategies during COVID-19. It offers cost-effective solutions and expansive reach, making it indispensable for businesses aiming for growth. For students and professionals, mastering digital marketing opens lucrative career opportunities in a rapidly evolving industry.

Karan Shah

Founder and CEO at IIDE

Updated on: Jan 7, 2025

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Karan Shah

Founder and CEO at IIDE

Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.