What is Digital Transformation in Business?

Updated on: Feb 19, 2024
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Digital transformation in business has brought about a lot of opportunities for innovation across all industries. From retail to life sciences, from pharmaceuticals to banking, we see a complete reinvention of products, services, and experiences that are delivered to the market. 

In today’s world, businesses need to realize that they must use digital channels to engage with their key stakeholders. It is necessary to maintain relevance and drive the conversation. 

In their latest Digital Transformation report, The World Economic Forum said that “to succeed in the digital era, (companies) will need to become digital enterprises, rethinking every aspect of their businesses.” A lot of companies have already started doing that. They are trying to automate and streamline their business processes. They have begun to understand the utility of artificial intelligence and machine learning and are ready to invest in them to adapt them for their business needs. They have also realized the power of digital marketing and have started to leverage the reach it provides, to target their potential customers.

According to this recent survey of 15 industries around the globe, 47% of CEOs have been asked by their boards of directors to move towards digital business. 56% said that when they made digital improvements, their profits saw an increase. It shows that almost every industry is trying to have a digital transformation. The only question that remains is whether your company adapts to the change or lags behind the competitors.

Importance of Digital Transformation in Business

In today’s dynamic business landscape, digital transformation in business is important for staying ahead, aligning processes with evolving technology, and meeting heightened customer expectations. Investing in digital strategies not only ensures competitiveness but also promises long-term returns, positioning businesses for sustained success in the digital era. Here are four reasons why digital transformation is important for businesses:

1. Rapidly changing pace of digital technology

Technology is changing fast. Every business has to cope up with this changing business environment and adapt to these innovations. The processes and strategies that worked before are, most likely, not going to work today. If any company wants to survive in this digital age, it requires an alignment of all six layers: process, platform, people, product, marketing, and customer experience. If any of these are not aligned with the digital revolution, then the business is bound to suffer.

2. Evolving Customer Expectations

Customer expectations are growing, and every business is trying hard to keep up with them. Today it is far easier than ever before for consumers to explore alternatives to meet their needs. That is why each company has to make extra efforts to ensure that their customers stay with them. It will be possible only if the company digitally transforms itself to cater to customer expectations.

3. Staying ahead of the Competition

Businesses are able to lead, thanks to a shift in technology and capability that was not there even five years ago. If they do not align with this shift, they are definitely going to lag behind their competitors. If a company does not adopt digital transformations in their business, someone else will.

4. Long Term Returns

Digital Transformation might take a lot of investment in terms of money, training of the workforce and revamping existing organizational procedures but once all that is done, the returns will be long term. According to recent studies, it is estimated that worldwide spending on the technologies that enable digital transformation is going to reach almost $2 trillion by 2024. Businesses will allocate 10% of their revenue to plan and implement their digital strategies. It shows that digital transformation is being recognized as a long-term investment.

If your company wants to reap long term benefits that come with the adoption of digital technologies, then a digital transformation in business is a must. A new kind of customer requires a new way of doing business. Most companies today are moving ahead with digital transformation initiatives, and so should you. 


IIDE has assisted numerous companies in their ‘digital transformation in business’ journey.  Let us help you too. Learn to better understand your consumers, stay relevant, create unique digital marketing strategies, and witness a significant increase in profits. Interested? Get in touch with us for corporate training  today and take the first step towards embracing the digital future.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


  1. Praveen Kumar

    Digital transformation is not an advantage, it is a need. Every company must opt for digital transformation to keep up their business and stay in the competition. Thanks for posting an interesting topic here! Do keep posting.

    • Karan Shah

      That’s true, Praveen! Always happy to educate. If you wish to learn more, do check out more amazing content on the Knowledge Portal.

  2. Emily Hilton

    Amazing blog learn a lot from the Digital Tranformation.


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