A digital transformation in business has brought about a lot of opportunities for innovation across all industries.
From retail to life sciences, from pharmaceuticals to banking, we see a complete reinvention of products, services, and experiences that are delivered to the market.
In today’s world, businesses need to realize that they must use digital channels to engage with their key stakeholders. It is necessary to maintain relevance and drive the conversation.
In their latest Digital Transformation report, The World Economic Forum said that “to succeed in the digital era, (companies) will need to become digital enterprises, rethinking every aspect of their businesses.”
Thus, if you’re from the banking sector, the pharma industry, the real estate sector, or the automotive industry, here are our top picks for a deeper understanding of a digital transformation in each of these sectors:
- Digital transformation in the banking sector
- Digital transformation in the pharmaceutical industry
- Digital transformation in the real estate sector
- Digital transformation in the automotive industry
But if you don’t fall in the above categories, continue reading this blog as it will talk about a digital transformation in business holistically.
Recommendation: Get yourself and your employees registered for this Free Masterclass on Digital Marketing Basics to start inculcating the adoption of digitalization.
So first let’s understand what digital transformation is.
What is a Digital Transformation?
A digital transformation is the up-gradation of existing processes or the introduction of new ways of carrying out business activities using digital technologies that enhance a customer’s experience and leads to higher conversion rates for the company. Digital transformation means redefining business processes in this new digital era.
The four main areas of digital transformation are process, technology, data, and organizational change. Whereas the 3 main components of digital transformation are rebuilding the operations, rebuilding relations with customers, and rebuilding procedures.
Now that you have a better understanding of what it means, let’s look at the benefits and importance of digital transformation in business.
Benefits of A Digital Transformation in Business
1. Enhanced Data Collection
Most organizations accumulate mountains of data about their consumers, but the true benefit comes from analyzing that data to drive the company ahead.
Digital transformation creates a method for acquiring the relevant data and properly integrating it for higher-level business insight.
It establishes a method for various organizational functional units to convert raw data into insights across multiple touchpoints.
It creates a single perspective of the customer journey, operations, production, finance, and business opportunities as a result of this.
2. Greater Resource Management
Information and resources are consolidated into a set of business tools through digital transformation.
Rather than having disparate software and databases, it puts all of the company’s resources together in one location.
Digital transformation can bring together applications, databases, and software into a single corporate intelligence repository.
There is no such thing as a digital transformation department or functional unit. It affects every aspect of a company and can result in process innovation and efficiency across departments.
3. Encourage Digital Culture
Digital transformation supports a digital culture by giving team members the necessary tools, adapted to their context.
While these tools make collaboration simple, they also aid in the digital transformation of the entire enterprise. This digital culture will become increasingly important in the future.
It necessitates team members’ upskilling and digital learning in order to reap the benefits of digital transformation.
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4. Improve Productivity
Having the proper IT tools that operate together can help you enhance productivity and optimize your workflow.
It allows team members to work more efficiently by automating many tedious procedures and connecting data across the firm.
5. Increase Agility
Organizations become more nimble as a result of digital transformation.
Businesses may increase their agility with digital transformation to improve speed-to-market and embrace Continuous Improvement (CI) techniques by borrowing from the field of software development.
This enables for more rapid innovation and adaptability, as well as a path toward improvement.
These were some of the major benefits of a digital transformation in business.
Now let’s take a look at the importance of digital transformation in the business world and why is there an alarming need to adopt it ASAP.
Importance of Digital Transformation in Business
1. Rapidly changing pace of digital technology
Technology is changing fast. Every business has to cope up with this changing business environment and adapt to these innovations. The processes and strategies that worked before are, most likely, not going to work today.
If any company wants to survive in this digital age, it requires an alignment of all six layers: process, platform, people, product, marketing, and customer experience. If any of these are not aligned with the digital revolution, then the business is bound to suffer.
2. Evolving Customer Expectations
Customer expectations are growing, and every business is trying hard to keep up with them. Today it is far easier than ever before for consumers to explore alternatives to meet their needs.
That is why each company has to make extra efforts to ensure that their customers stay with them. It will be possible only if the company digitally transforms itself to cater to its customer expectations.
3. Staying ahead of the Competition
Businesses are able to lead, thanks to a shift in technology and capability that was not there even five years ago.
If they do not align with this shift, they are definitely going to lag behind their competitors. If a business does not adopt digital transformations, someone else will.
4. Make Better Decision, Faster
Businesses may take advantage of big data by putting data and analytics at the center of their digital transformation strategy.
Because of the Internet of Things, businesses now have access to higher volumes of data than ever before (IoT).
This data may be transformed into important business insights with the correct combination of analytical tools, allowing you to make better, faster decisions.
The greater the integration and impact of analytical tools, the deeper they are embedded in company operations.
5. Long Term Returns
Digital Transformation might take a lot of investment in terms of money, training of the workforce, and revamping existing organizational procedures but once all that is done, the returns will be long-term.
According to recent studies, it is estimated that worldwide spending on the technologies that enable digital transformation is going to reach almost $2 trillion by 2022.
Businesses will allocate 10% of their revenue to plan and implement their digital strategies. It shows that digital transformation is being recognized as a long-term investment.
If your company wants to reap long-term benefits that come with the adoption of digital technologies, then a digital transformation is a must.
What is a Digital Transformation Framework?
When it comes to digital transformation frameworks, they can’t be general; they must be tailored to the unique difficulties and requirements of each firm.
Let’s have a look at some of the aspects from some of the publicly available digital transformation frameworks. Customer experience, culture and leadership, and operational agility are just a few of them.
A quick glance at Cognizant’s digital transformation framework reveals how frameworks are used to create a digital vision and new business models.
All parts of the framework should be thoroughly examined in order to ensure that all relevant digital prospects are fully explored.
Businesses should rethink how they do business in the digital era, emphasizing the importance of developing a digital transformation plan and starting the transformation process as soon as possible.
Finally, digital transformation frameworks are more about vision, purpose, and resolve than they are about aspects and stages. It’s time for a paradigm shift and a new perspective.
In fact, it is also necessary to know about the important trends in digital transformation for the future. Given below are a few of them.
What are the Key Trends in Digital Transformation in Business in the Coming Years?
Organizations will need to enhance digital initiatives in 2021 and beyond.
The following are some of the main digital transformation trends:
- Machine Learning and Artificial Intelligence (AI) should be used more effectively (ML).
- Increased digital collaborations, mergers, and acquisitions.
- Expanding public cloud adoption.
- Improved digital transformation success metrics and more
A new kind of customer requires a new way of doing business. Most companies today are moving ahead with digital transformation initiatives, and so should you.
A lot of companies have already started doing that. They are trying to automate and streamline their business processes with the use of these trends.
They have begun to understand the utility of artificial intelligence and machine learning and are ready to invest in them to adapt them for their business needs.
They have also realized the power and scope of digital marketing and have started to leverage the reach it provides, to target their potential customers.
Thus, by now you are aware of why you need a digital transformation in business & how it is going to help you.
Here’s one way of doing it.
How can you bring a Digital Transformation to your Business?
Digital transformation has accelerated from being the talk of the hour to the need of the hour. Not only has it managed to rapidly change the business environment but has also disrupted the traditional way in which business was done.
Now, if you’ve read our blog on top digital marketing trends, you’ll know that any business or company can use a variety of strategies to accomplish digital transformation.
You can get started on your own, but you’ll need to employ a professional if you want a more comprehensive or advanced strategy.
This is when IIDE comes into the picture. IIDE offers comprehensive and customized digital marketing corporate training built by industry experts to provide a 360-degree picture of the digital world.
The corporate training is conducted for all kinds of companies whether it may be the automotive sector, or pharmaceutical sector, or banking sector. It is customized on the company type, their needs, and their goals.
IIDE’s corporate training program has helped many companies in their process of digital transformation, like Volkswagen, Abbott, Asian Paints, L&K Saatchi & Saatchi, Mahindra & Mahindra, Cipla, etc and has helped them accomplish flawless digital transformation.
Let us assist you too. Learn how to understand your consumers better, stay relevant, create unique digital marketing strategies, and see a marked increase in your profits. Sounds good?
Get in touch with us today and take the first step towards embracing the digital future by availing a free personalized demo!
We hope that this blog has provided you with a better understanding of the importance and benefits of digital transformation in business.
Let us know your thoughts about this in the comments section below. We’d be delighted to hear from you.