Upskill Your Digital Marketing Skills: Free Digital Marketing Courses In Edinburgh

Updated on: Jan 26, 2024

Digital marketing, the latest craze in the industry, has changed with time and is now an essential element of the commercial sector. The first step towards a competitive and expanding career in digital marketing is to select the appropriate digital marketing education.

The number of employment in the area is inevitably expanding as digital marketing initiatives continue to grow at a rapid pace. Top digital marketing courses offer a wide range of topics, including search engine optimization, content development and management, lead generation, and so on. You might look at the institutes’ websites to see if the curriculum for the courses covers every aspect of your desired field.

Get ready to know some of the most excellent institutes providing Free Digital Marketing Courses in Edinburgh.
Edinburgh, the capital city of Scotland, provides excellent opportunities for individuals looking to enhance their digital marketing skills. In this blog post, we will explore 7 free digital marketing courses in Edinburgh, including the renowned Indian Institute of Digital Education (IIDE – The Digital School).

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List of Free Digital Marketing Courses in Edinburgh

Here is the list of some free digital marketing courses in Edinburgh that you can check out and enroll to:

1. Digital Marketing Basics by IIDE 


IIDE hosts a free masterclass on digital marketing basics. IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. The institute also offers online education in the basics of digital marketing in just 45 minutes. The host is Karan Shah, founder, and CEO of IIDE, also an edu-speaker at top colleges like IIMs, and has trained brands like Volkswagen, Asian Paints, etc in digital marketing. 


The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 45-minute free masterclass covers the following topics- 

  • Introduction to Digital Marketing 
  • SEO Overview 
  • Social Media Marketing Organic 
  • Facebook and Instagram Ads 
  • Ad Budgeting 
  • Email and SMS Marketing 

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

It is a comprehensive course available for free where with the help of real-time examples, the host dissects each topic in just 45 minutes.

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2) The University of Edinburgh

 Free Digital Marketing Courses in Edinburgh - The University of Edinburgh Logo

The University of Edinburgh, which is considered among the top 50 universities in the world, has been a digital education pioneer since the early days of online learning. They are here to confront tomorrow’s toughest issues as a world-leading, research-intensive university. They provide both paid and free digital marketing courses in Edinburgh.

They provide free short online courses in a range of areas, all aimed at improving the worldwide community’s skills, as well as degree-level education through our online master’s degrees.


  • Week 1: Why is digital important?
  • Week 2: The Effects of Digital on Products 
  • Week 3: The Effects of Digital on Value Propositions
  • Week 4: Technological changes that marketers must be aware of 
  • Week 5: Digital policies
  • Week 6: The voyage of the persona
  • Week 7: Examine your competitors
  • Week 8: Final Project: Development of a Digital Marketing Strategy

Course fee: FREE


3) Semrush Academy (Free with Certification)

Free Digital Marketing Courses in Edinburgh - SEMRush Academy Logo

Semrush is the organization behind one of the most popular digital marketing platforms. To further serve their users and viewers, they established an academy with many free digital marketing courses. They provide both paid and free digital marketing courses in Edinburgh.

Their courses cover all aspects of digital marketing, including:

  • Content Marketing for SEO
  • Affiliate Marketing using PPC
  • Marketing on Social Media

The primary language of the course is English, although many courses are also available in Spanish. Registration is free, and upon completion of the course and tests, you will receive a certificate. All courses are taught by respected digital marketing professionals and contain video and text.

Course fee: FREE

Why should you take this course?

The great thing about these courses is that they are taught by industry specialists who, in addition to discussing the various topics, show you how to use them in practical ways.

Furthermore, you will learn how to properly use Semrush, which will boost your chances of operating successful digital marketing campaigns.


4) Google Fundamentals of Digital Marketing Course

Google DG logo

Google provides an online course platform (Digital Garage) that offers free courses on a variety of career and business development topics. One of the areas covered in depth is digital marketing training. They provide both paid and free digital marketing courses in Edinburgh.

Google, for instance, provides the following online marketing training courses:

  • Digital Marketing Fundamentals (includes a digital marketing certification)
  • Starting an Online Business
  • How to Make Yourself Visible Online
  • How to Promote a Business Through Online Ads (Google Ads)
  • How to Take Your Business to New Markets
  • Mobile Advertising
  • A business can benefit from content marketing.
  • Social Media Marketing
  • YouTube Course (With Certification)

Course fee: FREE


5) Foundations of Digital Marketing and E-commerce (Coursera)

- Coursera's logo

The Google Digital Marketing & E-commerce Professional Certificate is an online certification programme that equips individuals with critical digital marketing and e-commerce skills. Google offers this programme in collaboration with several educational institutions, and it is aimed to provide a thorough understanding of important concepts, techniques, and tools used in digital marketing and e-commerce. They provide both paid and free digital marketing courses in Edinburgh.

Key Highlights of the Program:

  • Learn new concepts from industry experts
  • Learn the fundamentals of a subject or tool.
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Google

Course fee: FREE


6) Digital Ad Expert by Aleph

 Free Digital Marketing Courses in Edinburgh - Digital Ad Expert by Aleph

Upskill and boost your career with Digital Ad Certificate, a free online programme created by world-class specialists. They provide both paid and free digital marketing courses in Edinburgh. Learn strategy as well as how to build and implement campaigns on the world’s most popular social media sites.

Course Highlights:

  • 100% free and online
  • 9.2 / 10 average satisfaction rate
  • Beginner friendly
  • 40-90 hours of learning
  • learning formats: Live or self-paced

Course fee: FREE


7) HubSpot Digital Marketing Training Course

Hubspot logo

Another option for learning digital marketing online and becoming recognized by a credible organization is Hubspot Digital Academy.

Hubspot is a prominent player in the digital marketing sector, offering a variety of solutions including CRM, SEO tools, content marketing, and sales.

Hubspot’s Online Digital Marketing Course covers the following topics:

  • Fundamentals of Digital Marketing
  • Content Promotion
  • SEO Techniques
  • Website Efficiency
  • Strategy for Video Marketing
  • Strategy for Social Media
  • Email Marketing Paid Advertising
  • Registration is free, and upon completion of the course, you will receive a recognised certification.

Course fee: FREE

Why should you take this course?

Even if you don’t intend to use HubSpot’s tools in your marketing initiatives, their online courses are excellent. You can set aside some time to go through the ones that pique your interest.

All courses are taught by industry specialists such as Sujan Patel and Matthew Barby, who have years of expertise in digital marketing. The learning environment is simple to use, and the courses are completely free.


8) Copyblogger Online Marketing Course

 Free Digital Marketing Courses in Edinburgh - Copyblogger

Copyblogger is one of the most popular Internet marketing blogs, especially for content authoring. Brian Clark is the creator of the most popular WordPress framework, Genesis, and the author of Copyblogger.

Despite the fact that WPEngine contains copyblogger, studiopress, and Genesis, Brian’s free Internet Marketing course is an excellent resource for learning how to create exceptional content.

This free course is offered via email and downloadable ebooks. 

Course fee: FREE

Why should you take this course?

Creating excellent content is critical to the success of any digital marketing effort. You need to learn how to produce interesting content, whether it’s ad copy, essays, or landing page copy, and this course is a wonderful place to start.


Which Digital Marketing Course To Do For In-depth Learning?

If you have made it this far with me throughout the blog, then I am sure you are very interested in making a career in digital marketing. If yes, then I strongly urge you to check out our certification courses offered by IIDE to embark on your journey in the field of digital marketing.

1. Post Graduation in Digital Marketing

If you are adamant about making a career in digital marketing and want to equip yourself with the required skills that are demanded by recruiters, then you will end up finding this program to be the most helpful.

Post Graduation in Digital Marketing is a course designed to prepare students for mid to senior-level positions in the digital marketing industry and also offers a 100% placement guarantee. Digital Marketing is a fast-growing industry in India making Post Graduation in Digital Marketing a popular choice for graduates.

What you will learn:

  • Inbound Marketing
  • Outbound Marketing
  • Media Management & Automation
  • Managerial Skills & Soft Skills
  • Compulsory Internship & Thesis
  • Specialization
  • Capstone Project

2. Online Digital Marketing Courses

IIDE offers two online digital marketing courses that provide an industry-relevant curriculum along with 100% placement assistance.

 Advanced Certification in Digital Marketing (ACDM) is a 4-month program. If you are a college student, a fresher, a small business owner, or an influencer then this course is best suited to you. This course provides a holistic understanding of digital marketing

If you are a Working Professional, Agency Owner, or Freelancer then you should pursue our 6-month Professional Certification in Digital Marketing & Strategy (PCDMS) program. This course not only provides a holistic approach to digital marketing but also focuses on developing agency and leadership skills.

3. Short Term Certification Course in Digital Marketing

Short Term Certificate Course In Digital Marketing is a course in which you get the option to pursue a course in which you are more interested. It’s most suited for people who do not have the time they need to invest in a 4-month or 11-month course.

You will be able to learn topics of your interest at your convenience from any time and anywhere. You can learn skills such as Google Analytics, Facebook and Instagram Ads, Content and Marketing Strategy, Google Ads, Social Media Marketing, and much more.

Get Assured Placements - PG in Digital Marketing

FAQ- Frequently Asked Questions


Q. Which are the best free digital marketing courses in Edinburgh?

IIDE comes on #1 when it comes to online digital marketing courses. If you want to boost your career in Digital Marketing IIDE can be your number choice it is totally worth it. 

Q. Is it possible to take free digital marketing courses in Edinburgh?

Yes it is possible to take a free Digital Marketing course in Edinburgh. Read the blog above for more institutes.

Q. In Edinburgh, where can I get free digital marketing courses?

At the University of Edinburgh, IIDE institute you can get a free Digital Marketing course. Additionally there are online institutes who are providing free courses.

Q. What are some trustworthy organizations or websites in Edinburgh that provide free digital marketing courses?

IIDE Institute is one of the reputed and trustworthy institutes to take any courses. The University of Edinburgh, Semrush are some other examples of reputed institutes.

Q. Are these Edinburgh free digital marketing courses good for beginners?

Yes. The courses are beginner friendly. Advanced courses are available in these institutes.

Q. What topics are covered in the Edinburgh free digital marketing courses?

Basics of Digital Marketing, SEO, SMM are some of the topics covered in Edinburgh free digital marketing courses.

Q. Are there any prerequisites or restrictions for enrolling in these Edinburgh free digital marketing courses?

There are no major prerequisites or restrictions for enrolling in these Edinburgh free digital marketing courses.

Q. If I am not from a commerce background, can I do digital marketing?

Yes, anyone from any background can learn digital marketing.



It’s always chaotic to find a perfect course for you but in a nutshell, choose a course that satisfies your current need of you. Do check the syllabus and highlights of the program to find the best fit for you. Many courses offered in this manner are out of date and will not help you advance in your career. Check this parameter before selecting one. 

IIDE’s Digital Marketing Masterclass, for example, has many modules. This course also includes a number of advanced topics that will assist you in applying the principles in the real world. You can also read student reviews, which are usually posted on the instructors and course design. They also offer you an indication of what you may expect from the course provider and the course.

What are you still holding out for? Use these free digital marketing courses in Edinburgh to your advantage and watch your creativity soar. Start your study process right away and watch your marketing skills soar!

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

1 Comment

  1. Paras

    Nice and very informative.


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