5 Best Digital Marketing Courses In Edinburg To Upskill Digitally

Are you from Edinburgh, and finding it difficult to choose the best digital marketing courses in Edinburgh?

Don’t worry, we are here to help you. We have come up with the list of Best Digital Marketing Courses in Edinburgh, with all the necessary course details such as syllabus, duration, fees, placement, etc.

The rapidly evolving marketing industry has significantly changed online consumer behavior. In recent years, the scope of digital marketing has increased exponentially as consumers and businesses use online channels. Digital marketing has therefore grown to be one of the most potent tools brands have in order to reach their target audiences.

Amidst the COVID-19 pandemic, businesses are more reliant than ever on digital marketing. Due to the fact that every consumer is active on various digital platforms, only traditional marketing methods are not enough to reach out to them. In order for businesses to thrive in the market, they now need to up their marketing campaigns and develop a digital strategy to communicate with their audiences. Day-by-day organizations are becoming more aware of the importance of digital marketing.

Now, let us take a look at the digital marketing jobs available in Edinburgh and the neighboring areas.

(Source: Indeed.com)

Impressive, right? These numbers are just going to increase in the coming future. So, if you are considering starting your career in digital marketing, then there is no better time than now.

A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same.

Quick Read

Don’t have the time to read the entire blog? Here’s the synopsis! 

Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Edinburgh are:

• IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
• 42 Courses– An e-learning platform that provides enjoyable as well as practical accredited learning on various topics.
• University of Leeds– Offers a digital marketing program that will provide you with specialized knowledge in marketing communications and advertising.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Edinburgh with placements in detail.

List of Top 5 Digital Marketing Courses in Edinburgh

Here’s an overview of the top 5 digital marketing courses in Edinburgh, their duration, and their fee structure.

 

1. IIDE – The Digital School

IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.

A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.

Learning Methodology

Step 1: Start with Video Lectures

Step 2: Attend Live Online Sessions

Step 3: Book A Mentor

Step 4: In-Class Presentations

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.

 

Courses Offered

IIDE offers the following online certifications in digital marketing:

• Advanced Certification in Digital Marketing (ACDM)
  Preferred by: College Students, Freshers, Small Business Owners, Influencers
• Professional Certification in Digital Marketing & Strategy (PCDMS)
  Preferred by: Working Professionals, Agency Owners, Freelancers

Here’s a brief comparison of both the online courses:

 

Syllabus

 

 

Course Faculty

 

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

 

Here’s what students have to say about IIDE:

 

Course Duration and Fees

Here’s a table showing the duration and fees of the online digital marketing courses:

 

Contact Details

Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/

 

2. 42 Courses

42 Courses is an e-learning platform that provides enjoyable and practical accredited learning on various topics. They focus on the key skills which are in demand in the industry and design courses with practical methods in a short amount of time. The lessons are divided into smaller segments for a better understanding of the topic and for convenient learning from anywhere, at any time.

Course Syllabus 

• Introduction to digital marketing
• Online advertising
• Search Marketing
• Marketing with data
• Social media marketing
• Email marketing
• Experience design

Course Duration and Fees

The digital marketing course takes approx. 7- 9 hours to complete, it has no time limit. The program fee for the course is USD 200.

Course Highlights

• Learn from anywhere at anytime
• Learning on-demand
• Enjoyable learning
• Accredited by global brands
• Learn from the world’s best brands
• 24/7 support
• Certifications

Contact Details 

Email: [email protected]
Address: 33 Kingsway, WC2B 6UF, London

3. University of Leeds

The University of Leeds was founded in 1904. Their digital marketing program will provide you with specialized knowledge in marketing communications and advertising, as well as a thorough comprehension of important marketing concepts such as strategy, consumer behavior, and research.

Course Syllabus

• Consumer Behaviour
• Marketing Communications
• Advertising
• Global Strategic Marketing
• Media Planning and Strategy
• Public Relations and Corporate Communications
• Marketing Research
• Marketing Dissertation/Project
• The Global Marketing Professional

Optional Modules:

• Brand Management and Corporate Identity
• Sales Promotion and Sponsorship
• Social Media Marketing
• Digital and Interactive Marketing
• Marketing Analytics

Course Duration and Fees

The duration of the course is 12 months full-time. The fee for UK students is £12,750 (total) and for International students is £25,750 (total).

Course Highlights

• Accredited by the Chartered Institute of Marketing (CIM)
• Academic Excellence
• Virtual Learning Environment
• Various Assessment methods
• Career support
• Career Opportunities
• Scholarships and financial support

Contact Details 

Phone: +44 (0) 113 343 4908
Email: [email protected]
Address: Woodhouse, Leeds LS2 9JT, United Kingdom

4. Pitman Training

Pitman Training Company has its headquarters in Wetherby, West Yorkshire, United Kingdom. The company offers both online and offline training services as an independent training provider. Students can earn diplomas and certificates in accounting, visual design, information technology, marketing, and business.

Online lectures and the guidance of industry experts will be used to teach students about digital marketing during this course.

Course Syllabus

• Introduction to Digital Marketing
• Content Marketing
• Social Media Marketing
• Search Engine Optimisation
• Paid Search(PPC) with Google Ads
• Display and Video Advertising
• Email Marketing 
• Website Optimisation
• Analytics with Google Analytics
• Digital Marketing Strategy

Course Duration and Fees

The duration of the certification course is 200 hours. You have 6 months to complete the course and take the exam. The information regarding the fees is not available, kindly contact the provider for more details.

Course Highlights

• Flexible online learning
• Awarded 200 CPD points upon successful completion
• Opportunity to undertake the DMI certification exam
• Globally recognized

Contact Details

Phone: 01937865714
Address: Pitman Training Group LTD, Deem House, Walkers Court, Audby Lane, Wetherby, LS22 7FD

5. Newcastle University

The Newcastle university was established in 1963 in England and It also has global campuses in Malaysia and Singapore. Their main aim is to encourage academic excellence, creativity, and innovation among students. Their digital marketing courses consist of dual accreditation with practical and evidence-based learning.

Course Syllabus

• Strategic Marketing in the Digital Era 
• The Digital Customer Journey: Data, Profiling, and CRM 
• Digital Entrepreneurship 
• Digital Campaign Management and Media 
• Analysing Self for Strategic Career Development 
• Marketing Metrics and Analysis 
• Research Methods 
• Research-Based Study 

Course Duration and Fees

The duration of the course is 2 years (minimum). The fee for the course is £8,400 (2021-22), for more details on the fee structure, kindly contact the institute.

Course Highlights 

• Expert Faculty
• Renowned University
• Practical Learning
• Accredited by the Chartered Institute of Marketing and Data & Marketing Association
• Study anytime and anywhere
• Pay in module-by-module installments

Contact Details 

Phone: +44 191 208 6000
Email: [email protected].
Address: Newcastle University, NE1 7RU, United Kingdom.

Now that we’ve covered the best digital marketing courses in Edinburgh, let’s take a look at some frequently asked questions

FAQ – Frequently Asked Questions

Q. Which is the best digital marketing course in Edinburgh?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. Is Digital Marketing a good career?

Ans: Yes, Digital Marketing is a good career. The digital marketing industry has been growing rapidly in the modern world. Job opportunities in digital marketing have increased as well due to the increase in demand. If you specialize in certain digital skills, you will be able to land a high-paying job in the industry.

Q. What will be the salary of a Digital Marketer?

Ans:  The average salary of a digital marketer is around $61,145 per year in the USA. However, the salary of a particular job is largely determined by factors such as the company you work for, your expertise in the field, and your experience in the industry.

Q. What are the eligibility criteria for a digital marketing course?

Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.

Q. Is the digital marketing course difficult?

 Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, individual mentoring, and doubt clearing sessions, IIDE makes it easier for students to understand digital marketing while also teaching them how to master digital skills.

To Conclude

Great! With this we have come to the end of the blog, we hope that through this blog we have helped you make the right decision regarding which institute you should opt for to start your career in digital marketing.

If you wish to learn specific digital marketing skills and create a niche in it, do check out IIDE’s short-term certification courses in digital marketing!

If you have any doubt, you can reach out to us at [email protected] to avail free counseling session.

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