Top 9 Reasons Why IIDE’s PG in Digital Marketing Program is Worth It

Updated on: Aug 14, 2023

Globally, you might have hundreds of institutes offering an MBA in digital marketing but very selected universities offer a PG in Digital Marketing. 

As a student who is interested in making a career in digital marketing, would you want to enrol for an MBA that offers merely 1 or 2 modules of digital marketing or enrol for a PG course where you will learn the ins and outs of digital marketing?

Of Course, you would opt for a PG course, but when universities that offer this program are scarce, it becomes very difficult for you to locate the right university that matches your requirements.

You are in luck because I can save you from this disappointment with the help of IIDE’s Post Graduation in Digital Marketing Program.

This program by IIDE includes all the benefits of a 2-year MBA in just an 11-month PG.

And there’s much more to it that we are going to discuss below. All in all, this blog will help you decide whether IIDE’s PG in Digital Marketing Program is worth your time and investment.

Digital Marketing Courses in Delhi - masterclass
Digital Marketing Courses in Delhi - masterclass

Top 9 Reasons Why IIDE’s PG in Digital Marketing Program is worth it!


1. Advanced Curriculum

Students always want the curriculum of their postgraduate courses to be more advanced than their degree. And since digital marketing is taught very briefly during college, the curriculum of a postgraduate course in digital marketing should include foundational to advanced concepts of digital marketing.

Keeping this in mind, the curriculum of IIDE’s Post Graduation Program flows from foundational to advanced marketing modules throughout 11 months. 

Your first few weeks will include an introduction to digital marketing, traditional marketing vs digital marketing, the scope of digital marketing, etc so that you get the basics right. 

Then you are introduced to more advanced concepts like affiliate marketing, video marketing, influencer marketing, customer relationship management, media planning & buying, e-commerce management, etc.

This way you are not overloaded with information at once and be excited to be in class for each lecture. 

The curriculum also includes training in 20+ digital marketing and AI tools throughout the 11 months:


2. The IIDE Culture & Vibe

IIDE believes in a work-fun balance.

To keep our students from an information overload, we ensure that they have fun from time to time.

PG students celebrate festivals together, go on fun treks, play loads of games, movie nights, cricket matches, dance parties & whatnot!

Watch this video to experience the IIDE student life –

Experience the IIDE Student life 🎓 in 3 minutes

Having fun while learning elevates the learning experience and will help you to understand the concept in an even better manner. And the centre of all this fun and learning are our campuses, both in Mumbai and Delhi – full of vibrant and positive energy. You can visit both campuses to get a better idea.

3. 100% Placements Assistance & Career Support

Being a graduate, apart from curriculum, students also look for strong placement support for institutes. You would naturally want the security of being placed by the end of the course.

But IIDE’s placement assistance is much more than that. 

A 100% placement guarantee is offered to PG students & here are some of the brands where some of our students have been placed:

IIDE's Post Graduation Course Hiring Partners

Additionally, students also need training to become corporate-ready and more employable to match the expectations of such big brands. 

Hence, IIDE’s placement team offers end-to-end career support such as personal career guidance, mock interviews, resume-building workshops, soft skills training and much more.

4. Specialisations

IIDE is one of the very few institutes that offers distinct digital marketing specialisations in the 11-month PG Program. The two specialisations are:

  • Creative Strategy 
  • Performance Marketing

Usually, a student has to choose between various specialisations but with IIDE, you can choose either of the one as your MAJOR and the other one as your MINOR. 

This format of Major and Minor helps our PG students get introduced to both topics but also master the one that they want to specialise in.

For example, if you are a more creative person, you can still understand what Performance Marketing is by choosing it as your Minor and master Creative Strategy by choosing it as your Major.

This way, your knowledge in digital marketing will never be limited to a certain niche.

5. Learning from Industry Experts

Professors are your first sources in any industry. If you want to learn about digital marketing, you naturally would want to learn it from someone who has worked in the industry and knows all the ins and outs. 

All of IIDE’s PG Program’s trainers are industry experts and have worked with big brands.

Here are a few of the trainers:

Super Mentors - IIDE's Pg Course in Digital marketing

The trainers bring in years of experience, learnings & insights from the industry before entering the class. 

6. Live Projects with Google and Capstone Projects

The PG Program includes various live projects after each module so that you test everything you learned in class. 

One of the highlights is the Live Project with Google where the teams get $330 from Google to advertise for NGOs. 

Students also get INR 1500 to spend on Instagram and Facebook Ads when they’re learning about Social Media Marketing.

Such live projects test the students’ practical ability in digital marketing.

To top it off, there is the final Capstone Project where students team up and work on a brand’s strategy. The Capstone Project will test your digital marketing skills as well as soft skills such as presentation, communication, teamwork, etc.

To judge these Capstone projects, decision-makers of top agencies like Schbang, FCB Kinnect, White Rivers Media, etc are invited.

So a student is presenting in front of a potential recruiter who gives constructive feedback to him/her.

7. Student Leadership Roles

While IIDE trainers put the fun in learning, our student leaders put the learning in fun.

Students from each batch are selected, after various processes of screening, as the cultural Secretaries, Media Secretaries, Student Representatives, etc. 

These roles shape the leaders when they interact and manage students of different backgrounds, cultures & personalities – all under one roof. 

Taking a student leadership role can be beneficial for you as a student as these roles will shape and equip you with skills such as coordinating all the activities for organizing cultural events online or offline campus, undertaking outward communication, coordinating all the placement and internship-related activities and much more. 

By the end of this, you will be ready to take on any challenge that comes your way.

8. Agency Visits, Super Sessions & 2-month Internship

To offer corporate exposure, students of IIDE’s PG Program are taken on agency visits.

Each batch visits a top marketing agency to understand what is the framework of an agency and what is the synergy between the teams.

On one hand, students step out of class for Agency Visits & on the other hand, IIDE invites top marketing gurus to their classes for Super Sessions.

Weekly Super Sessions help the students understand a brand from the marketer’s mouth and also network with them.

Here’s the video of the recent Super Session with Deepa Krishnan, CMO of Starbucks India –

Brewing Marketing Brilliance Ft. Deepa Krishnan, CMO @starbucksindia4464 | IIDE Supersession

The curriculum also requires the student to do a 2-month compulsory internship, promoting them to work while learning digital marketing.

9. High Return on Investment

The total fee for IIDE’s PG Program is INR 5,95,000 for 11 months. The program is considered MBA-level and hence the outcomes of this program are extremely positive.

You can also check whether you are eligible for IIDE Scholarships and win a grant of up to INR 1,00,000.

With a placement guarantee and complete career guidance, students who have performed well are placed at an average CTC of 5 lakhs per annum right after the program. 

This way, you recover your investment in a little over 1 year. The industry exposure that will receive during the program will help you grow faster than colleagues in your career as well as in the field of digital marketing.

Digital Marketing Courses in Delhi - masterclass
Digital Marketing Courses in Delhi - masterclass

FAQs or Frequently Asked Questions

1.  What is the outcome of this program?

After completing this program, you will be able to apply for mid to senior-level jobs in the digital marketing industry. The average package that you may start with is INR 5 LPA. However, the CTC depends upon your skills, knowledge, and interview performance. 

2. Is digital marketing a good career option in 2023?

Yes, digital marketing is a very good career option in 2023, especially for those who are interested in marketing. 

The digital marketing industry is about to reach $20 billion in 2025. It is one of the fastest-growing industries globally and is creating various job opportunities for future marketers. 

Hence the demand for skilled digital marketers is more and brands are ready to pay generously to them. 

3. Does IIDE offer EMI Options?

Yes, IIDE does offer two types of flexible EMI Options – no cost & low cost. You can start with the course with as low as INR 25,000 a month.

4. Where is IIDE located?

IIDE has two campuses where the offline PG Program is taught – one in Mumbai and one in Delhi. 

Mumbai Campus

Delhi Campus

You can visit the campuses and meet academic counsellors to explore more.


To Conclude,

IIDE’s PG in Digital Marketing is an intensive program that will help you get an edge over others in the industry. 

As I said, it is a perfect opportunity for those who want to venture into the digital world with advanced skills without compromising on the quality of education.

Still confused?

Get in touch with my Senior Academic Counsellors at or you can get in touch with either of our campuses:

Contact Information:

Mumbai Campus:+91 9619958615 

Delhi Campus: +91 9136159148

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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