Looking to pursue an MBA in Digital Marketing in Edinburgh? Do you want to develop critical business skills for marketers such as analytics and digital competence? If so, then this blog can be a perfect headstart for you to learn about some of the top MBA in Digital Marketing courses in Edinburgh.
Nowadays, the scope of digital marketing is at its peak in modern times. With the advancement of new technologies, all business companies are switching from traditional modes of marketing to digital marketing. You can pursue many different paths in digital marketing like content writing, social media marketing, SEO, and more. Therefore, in modern times, mastering a digital marketing course is very helpful.
Digital marketing is a constantly evolving industry and it can be pursued by any professional from any background. There are many job opportunities available in this field and the demand for a digital marketing professional is very high. Pursuing an MBA in Digital Marketing can help you develop the skills required for managerial posts. It will also help you in building connections and choosing a field of specialization.
Top 11 Colleges For MBA in Digital Marketing In Edinburgh
After carefully researching and reading about student experiences, we believe the following 11 universities or institutions offer the best MBA in Digital Marketing in Edinburgh:
| Digital Marketing Institute | Course Duration | Course Fee | Google Reviews |
|---|---|---|---|
| IIDE – The Digital School | 6-11 months | EMI options from 6,096/month to 21,323/month | 4.8 |
| University of Cumbria | 1 Year | N/A | 4.2 |
| University of East London | 1 Year | EUR 12,12,0 | |
| UWS London | 1 Year | EUR 13,325 | |
| Middlesex University | 1 Year | EUR 12,700 | 4.2 |
| SkillCircle | 4 months | INR 4 Lakh | 4.7 |
| Digital Vidya | 4 months | INR 49,800 | 4.7 |
| upGrad | 2 years | INR 5,50,000 | 3.2 |
| IGNOU | 2-5 years | INR 37,800 | 3.7 |
|
Simplilearn
|
11 Months | INR 65,000 | |
| Coursera | N/A | N/A |
1. IIDE- Indian Institute of Digital Education
IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing globally.
Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.
Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.
Course Benefits
| 2 Specialisations | After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing. |
|---|---|
| 13+ Live Projects | Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies. |
| 28+ Industry Tools | In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc |
| 1-on-1 Mentorship | Students can book a personal mentoring session with a trainer to solve their doubts & questions. |
MBA in Digital Marketing Syllabus
| SUBJECTS | MODULES |
|---|---|
| Inbound Marketing | Introduction to Digital Marketing |
| Website Creation | |
| Search Marketing | |
| Outbound Marketing | Content Marketing |
| Social Media Marketing & Management | |
| Video Marketing | |
| Media Management & Automation | Advanced Forms of Digital Marketing |
| Integrated Marketing (Full Funnel Marketing) | |
| Managerial Skills & Soft Skills | Soft Skills |
| Agency Skills | |
| Compulsory Internship & Thesis | Internship & Mentoring |
| Specializations | Creative Strategy OR |
| Performance Marketing | |
| Capstone Project | Thesis-like Final Practical Project |
Course Faculty
Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.
Course Duration & Fees
IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are USD 7146.14. You can avail of the 0% EMI Option as well starting at USD 300.26 per month. This may seem expensive but with the average starting salary of graduates being USD 40,000 to 50,000 annually, the ROI is high.
Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.
Scholarship Available
IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to USD 1200.87 based on merit.
IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories-
Placement Assistance:
If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.
Contact Details
Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/
2. University of Cumbria
The University of Cumbria offers an MBA Digital Marketing course designed to give students the skills they need to connect with customers through digital media and effectively market their business through digital networks. This course expands on the traditional MBA with modules on digital marketing, information management, and data analytics.
This MBA course provides students with an opportunity to study MBA Digital Marketing in a flexible as well as a distributed learning environment. This course consists of a series of customized MBA modules through distance learning so you can learn quickly in a set time frame, place, and location that suits you. In this course, you will learn from academic staff who are subject matter experts with extensive real-world experience to back up their knowledge.
Course Name: MBA Digital Marketing
Course Type: Full-time
Scholarships: We have a wide range of scholarships, bursaries, grants and funds available to support you throughout your studies with us. This includes the Cumbria Bursary – a non-repayable bursary designed to support first year students with a household income of less than £25,000.
MBA in Digital Marketing Course Syllabus
- Organizational Behaviour
- Information Management
- Digital Marketing
- Data Analytics
- Strategic Management
- Dissertation
Course Duration & Fees
The duration of this course is 1 year and the details regarding its fee structure are not provided on the University of Cumbria’s website but you can contact them using the contact information given below to know more about the fee.
Contact Details
Phone: 015394 30274 / 01524 590959
Email: enquirycentre@cumbria.ac.uk
3. University of East London
The University of East London is a career-focused university that prepares students for the jobs of the future and has proudly done so for 125 years. It is changing the face of education to meet the fundamental changes in the ongoing work culture. It works with the industry to redesign, redevelop, and validate its course portfolio to ensure that the knowledge its students acquire reflects the changing needs of the industry as well as prepares them for sustainable careers in the future.
The University of East London offers MBA (Digital Marketing) courses designed to allow you to study organizations, their management, and the changing external contexts in which they operate. Helps develop the ability to systematically and creatively apply knowledge and understanding of economics and management to complex or difficult problems to improve business and managerial practices, including in international contexts.
Course Name: MBA (DIGITAL MARKETING)
Course Type: Full-time
Scholarships: We offer a generous package of discounts and scholarships to help postgraduate students at UEL – from general course fee discounts to subject-specific funding.
MBA in Digital Marketing Course Syllabus
- Managing Strategy, Operations, and Partnerships
- Managing Financial and Human Resources for Sustainable Business Success
- Marketing in a Digital Age and Corporate Social Responsibility
- Mental Wealth and Applied Research
- Digital Marketing Strategy
- Applied Digital Marketing Project
Course Duration & Fees
The duration of this MBA program is 1 year and its fee is EUR 12,120.
Contact Details
Phone: +44 20 8223 3000
4. UWS London
The University of the West of Scotland is one of the UK’s most innovative and modern universities. It is recognized as one of the top 600 universities in the world by Times Higher Education’s 2020 World University Rankings. In addition to innovative and internationally recognized research, it offers career-oriented, high-quality, and integrative higher education.
USW London offers an MBA in Digital Marketing course which is one of the most popular choices for Indian students. It is a unique opportunity for students to master the fundamentals of business while specializing in one of the fastest-growing fields (Digital Marketing) in the world.
Course Name: MBA With Digital Marketing
Course Type: Full-time / Offline
Scholarships: N/A
MBA in Digital Marketing Course Syllabus
- Leading and Managing Business
- Professional Management Skills
- Creating Business Advantage
- Digital Marketing Strategy
- Theoretical Perspectives in Digital Marketing
- Strategic Business Project or Developing Professional Practice
Course Duration & Fees
The duration of this MBA with Digital Marketing course is 1 year and its total fee is EUR 13,325.
Contact Details
Phone: 0800 027 1000
Email: ask@uws.ac.uk
5. Middlesex University London
Middlesex University London offers a Digital Marketing MSC program that enables students to compete in the world of digital business, become creative agents of change in digital marketing, evaluate, persuade, and lead the use of digital media while being socially conscious and responsible in the digital world.
They put the student at the center of the learning experience and focus on the knowledge and skills employers are looking for. With an eye to the digital future, this Digital Marketing MSC program offers digital marketing management skills and knowledge along with local and global market perspectives while exploring various digital tools such as search, social networking, and more.
Course Name: MSC in Digital Marketing
Course Type: Full-time / Part-time
Scholarships: We offer undergraduate and postgraduate scholarships, awards, and bursaries.
MBA in Digital Marketing Course Syllabus
- Digital Marketing Strategy and Communications – Compulsory
- E-Marketing and Social Media Management – Compulsory
- Branding in the Digital Age – Compulsory
- Consumer Psychology – Compulsory
- Digital Marketing Analytics – Compulsory
- Practitioner Perspective – Compulsory
- Consumer Psychology – Compulsory
- Research Methods 8 dissertation – Compulsory
Course Duration & Fees
The duration of this Digital Marketing MSC program is 1 year and its total fee is EUR 12,700.
Contact Details
Phone: +44 (0)20 8411 5555
6. SkillCircle
SkillCircle, an employer specializing in education, has established itself as a leading pioneer in digital skill development, emphasizing economic independence and self-employment for all. They offer hybrid learning to their students.
Their MBA program in digital marketing and information technology has successfully trained over 25,000 students across India, encouraging them to explore non-conventional career paths.
Course Name: Master in Digital Marketing.
Course Type: Hybrid learning.
Scholarship: No.
MBA in Digital Marketing Course Syllabus
- Fundamentals & Foundation
- Search Engine Optimisation
- Performance marketing
- Social media marketing
- Personal Branding
- Freelancing & Domain Flipping
- Marketing Automation & Analytics
- Mock Interviews
Course Duration & Fees
The program extends over 2 years, with 4 semesters each year. Each semester covers different modules, providing diverse practical experiences and real-life exposure. The fee of the program is around 3 Lakhs in INR.
Contact Details
Phone: 98991 40180
7. Digital Vidya
Digital Vidya was founded in 2009. In 2013 they launched the full-fledged certified Digital Marketing Course. As professionals, they work with more than 16,000 brands, like Naukri, ITC, Reliance, etc. Digital Vidya has 13 years of experience in educating more than 35,000 students. They provide both online and offline courses in Digital Marketing. The name of the Digital Marketing course in Digital Vidya is Certified Digital Marketing Master (CDMM).
Course Name: Certified Digital Marketing Master
Course Type: Hybrid learning.
Scholarship: No
MBA in Digital Marketing Course Syllabus
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- Inbound Marketing
- Web Analytics
- E-Commerce Listing & Marketplace Listing
- Facebook Marketing in association with Facebook
- Content Marketing in association with LinkedIn
- Media Buying & Planning
Course Duration & Fees
Digital Vidya provides the option of an online 4 -7 month course in Lajpat-Nagar. Fees, of course, are 49,900 INR +18% GST.
Contact Details
Phone: +91 80100 33033
Email Id: info@digitalvidya.com
Website: https://www.digitalvidya.com/
Address: B-32, 3rd Floor, Lajpat Nagar 2, Nearest Landmark: Lajpat Nagar Metro Station, New Delhi, Delhi 110024.
8. upGrad
Founded in 2015, upGrad is South Asia’s largest high-tech company. They are one of the most prominent names in the realm of online learning platforms offering highly qualitative courses online through world-class universities.
upGrad offers an MBA degree program from Australia’s top B-School Deakin Business School (DBS). This program is designed to help you become the business leader of tomorrow while advancing in your career.
Course Name: MBA Global
Course Type: Online learning.
Scholarship: No.
MBA in Digital Marketing Course Syllabus
- Marketing Management – I
- Business Communication
- Accounting & Finance
- Decision Sciences
- Project/ Assignment
- Business Economics
- Behavioral Science, HR, Business Law
- Marketing Management
- Innovation by Design
- Financing your Strategy
Course Duration & Fees
The duration of this MBA program is 24 months and its fee is INR 5,50,000 (incl. taxes) without immersion.
Contact Details
Phone: 1800 210 2020
Email: customercare@upgrad.com
9. IGNOU
Indira Gandhi National Open University (IGNOU) is one of India’s most recognized and credible universities that offers around 227 online and distance learning programs to learners not just in India but globally too. The open university is accredited with an A++ grade in NAAC and recognized by UGC and AICTE.
IGNOU provides several MBA specializations and indulges students in learning practically with a top-class curriculum and teaching faculty. Candidates with a bachelor’s degree from an accredited university are eligible to take this two-year postgraduate program. It is specially designed for online and distance MBA students to help them gain experience and connections in leading companies.
Course Name: MBA in Digital Marketing and E-Commerce.
Course Type: Distanced/ Online learning.
Scholarship: No.
MBA in Digital Marketing Course Syllabus
- Business Environment & Strategy
- Operations Management
- Growth Marketing
- Brand Management for E-commerce
- Elective
- Web & Social Media Analytics
- Digital Product Management
- Marketing Analytics
- Integrated Marketing Strategy
- Cross-functional elective
Course Duration & Fees
The duration of this MBA program is 2 to 5 years and its total fee is INR 37,800.
Contact Details
Phone: 29572513 / 29572514
10. Simplilearn
Simplilearn is an online platform conducting online boot camps for certification courses. Its mission is to deliver digital knowledge digitally to improve the skills of the students. Simplilearn offers online education on cyber security, Cloud computing, project management and similar certification courses to the top 5 digital marketing courses.
Based in San Francisco, California, and Bangalore, India. Delivering globally they have 2000+ trainees from the industries. If you are already a professional but need to get your game up, they are there to help the professionals, corporates and so many more.
Course Name: Masters In Digital Marketing
Course Type: Online
Scholarships: N/A
MBA in Digital Marketing Course Syllabus
- Mastering SEO, Content Marketing, PPC and Digital Analytics
- Mastering Social Media, Mobile Marketing and Digital Strategy
- Advanced Web Analytics
- Advanced Search Engine Optimization (SEO)
- Advanced Pay Per Click (PPC) Program
- Advanced Social Media (With Facebook Blueprint Voucher)
- Digital Marketing Capstone
Course Duration & Fees
The duration of the course is for 11 months and the fee for the same is around INR 65,000.
Contact Details
Phone no: +65 3158 5082
11. Coursera
Coursera is a platform that offers a wide variety of courses. It provides online courses, certifications, and degrees in various areas in collaboration with universities and other organisations. About 150 colleges were thought to be offering more than 4,000 courses through Coursera in 2021.
Andrew Ng and Daphne Koller, professors of computer science at Stanford University, established Coursera in 2012. Both the People’s Voice Winner (Websites and Mobile Sites Education) and the Webby Winner (Websites and Mobile Sites Education) awards were given to Coursera in 2014.
Course Name: Masters In Digital Marketing
Course Type: Online
Scholarships: N/A
MBA in Digital Marketing Course Syllabus
- Marketing in the digital world
- Digital Marketing Analytics
- Digital Media
Course Duration & Fee
You can check their website for detailed information about the course duration and fee.
Contact Details
E-mail: support@coursera.org
Career Opportunities after MBA in Digital Marketing in Edinburgh
There are numerous career opportunities available for you after completing your Mba in Digital Marketing in Edinburgh. Most established businesses, startups, and entrepreneurs are in a dire need of a professional digital marketer who can help them in maximizing the digital reach of their venture. MBA career opportunities are as diverse as the potential resources for marketing on the Internet.
There has been a steady increase in MBA digital marketing jobs in India lately, especially after the COVID period. Here are some common career options available for you after completing your MBA in Digital Marketing in Edinburgh.
| Digital Marketing Role | Average Annual Salary in Edinburgh (USD) |
|---|---|
| Digital Marketing Manager |
$75,000 – $100,000
|
| Social Media Manager |
$50,000 – $80,000
|
| SEO Manager |
$60,000 – $90,000
|
| Brand Manager |
$70,000 – $100,000
|
| Data Analysts |
$55,000 – $85,000
|
| Paid Media Analysts |
$60,000 – $90,000
|
| Growth Manager |
$80,000 – $120,000
|
| Content Strategist |
$65,000 – $95,000
|
| Performance Marketer |
$60,000 – $90,000
|
| Influencer Marketer |
$55,000 – $80,000
|
Eligibility Requirements for MBA in Digital Marketing in Edinburgh
Here are some of the most common eligibility requirements followed by the top MBA in Digital Marketing in Edinburgh:
| Eligibility Criteria | Minimum Requirements |
| Educational Qualifications | An undergraduate degree from any recognized university with at least 50% of the total marks. |
| Work Experience | 0 – 5 years of work experience |
| Entrance exam | CAT, MAT, XAT, GMAT, CMAT, SNAP, NMAT, or other equivalent entrance examinations |
The above requirements may differ from institute to institute. Therefore, we recommend that you carefully review the admission criteria of your preferred institution before applying.
However, if you are still a student or just getting started in digital marketing, we encourage you to enroll in IIDE’s Online Digital Marketing Course. It is specially designed for students who are passionate about strategy and marketing. It also helps professionals find better employment or advance their careers.
How to apply for an MBA in Digital Marketing in Edinburgh
Here is the application process to apply for an MBA in Digital Marketing in Edinburgh:
- Go to your chosen university’s website to apply for the MBA in Digital Marketing.
- Click the Admissions tab and select Apply Now to go to the application form page.
- Fill out this form with your personal information and educational background.
- Pay the required fee for the application and submit your application.
- Once you have submitted your application their team will call you within a week or two.
- After reviewing your application, you will be asked to take the entrance exam if you have not done so already.
- Some universities also conduct group discussions and individual interviews after the entrance examination.
- Only after completing all rounds, applicants will be admitted to the respective universities and will receive an offer letter from them.
FAQ – Frequently Asked Questions
Q. Which is the best MBA in Digital Marketing course in Edinburgh?
As mentioned earlier, IIDE’s MBA-level Postgraduate Program in Digital Marketing is one of the best MBA in Digital Marketing in Edinburgh. This program may not be recognized as a traditional MBA, but its curriculum along with its industry-level hands-on training offers much more than a typical MBA.
Q. Is digital marketing a good career choice?
Yes, digital marketing can be a great career choice if you have the right skills and passion for the world of social media and digital platforms.
Q. What is the scope of digital marketing?
Digital marketing is a high-demand field where professionals with sufficient knowledge can easily find a job on any service platform.
Q. What jobs can you do with an MBA in Digital Marketing?
There are several jobs and opportunities for MBA Digital Marketing graduates such as analytics manager, copywriter, SEO executive, social media specialist, SEM executive, e-commerce manager, CRM, and email marketing manager.
Q. Is digital marketing a good career in India?
Yes, digital marketing can be a great career choice for you as the demand for qualified digital marketers is continuously growing in India. So, if you are looking to pursue a career in digital marketing in India, now is the perfect time for you to start.
Q. Which online courses are available in digital marketing?
IIDE offers the following online courses in digital marketing: This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months.
Conclusion
That’s it, folks! We hope you enjoyed reading our blog on the Mba in Digital Marketing in Edinburgh and found it to be helpful in starting your journey in the field of digital marketing.
The future of marketing is digital and MBA in Digital Marketing is a step in the right direction for anyone aspiring to reach the top positions in this ever-growing field. The demand for digital marketing experts and professionals has increased tremendously in recent years and will continue in the future as well.
Digital Marketing is not confined to just digital companies, it is also used in healthcare, education, financial services, beauty services, fitness, and the entertainment industry as well. So if you are planning to do MBA in Digital Marketing after your graduation, you are bringing life to your career.
If you are someone interested in mastering any specific field of digital marketing, then you should definitely opt for IIDE’s IIDE’s short-term certificate courses. These courses are specially curated to help you master digital marketing skills in your desired digital marketing field from the comfort of your home.
Still confused? Talk to our academic counselor at admissions@iide.co or +91 9619958615 for a FREE counseling session where you can clear all your doubts regarding digital marketing.
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