Looking to pursue a Mba in Digital Marketing in Edinburgh? Do you want to develop critical business skills for marketers such as analytics and digital competence? If so, then this blog can be a perfect headstart for you to learn about some of the top Mba in Digital Marketing courses in Edinburgh.

Nowadays, the scope of digital marketing is at its peak in modern times. With the advancement of new technologies, all business companies are switching from traditional modes of marketing to digital marketing.

You can pursue many different paths in digital marketing like content writing, social media marketing, SEO, and more. Therefore, in modern times, mastering a digital marketing course is very helpful.

Digital marketing is a constantly evolving industry and it can be pursued by any professional from any background. There are many job opportunities available in this field and the demand for a digital marketing professional is very high. Pursuing a Mba in Digital Marketing can help you in developing the skills required for managerial posts. It will also help you in building connections and choosing a field of specialization.

Scope of Mba in Digital Marketing in Edinburgh

The scope of digital marketing is expanding rapidly not only in Edinburgh but around the world. Therefore, a person with a master’s degree in digital marketing can get a well-paying job anywhere in the world. Let’s just take a look at the job opportunities available for digital marketing managers in North India:

Source – Indeed.com

Astonishing, isn’t it? As you can see there are numerous job opportunities for digital marketing managers in North India and with the increasing number of online businesses there sure will be more in the near future. So if you want to make a career in digital marketing, MBA in Digital Marketing can be a great option for you. 

There are almost no restrictions on the jobs available to MBA Digital Marketing candidates. As with any master’s degree, MBA Digital Marketing graduates are paid for their work experience. You can pursue MBA in Digital Marketing for a rewarding promotion or for the highest position with great career opportunities.

Eligibility Requirements for MBA in Digital Marketing in Edinburgh

Here are some of the most common eligibility requirements followed by the top MBA in Digital Marketing in Edinburgh:

Eligibility Criteria	Minimum Requirements
Educational Qualifications	An undergraduate degree from any recognized university with at least 50% of the total marks.
Work Experience	0 – 5 years of work experience
Entrance exam	CAT, MAT, XAT, GMAT, CMAT, SNAP, NMAT, or other equivalent entrance examinations

The above requirements may differ from institute to institute. Therefore, we recommend that you carefully review the admission criteria of your preferred institution before applying. 

However, if you are still a student or just getting started in digital marketing, we encourage you to enroll in IIDE’s Online Digital Marketing Course. It is specially designed for students who are passionate about strategy and marketing. It also helps professionals find better employment or advance their careers.

How to apply for MBA in Digital Marketing in Edinburgh

Here is the application process to apply for an MBA in Digital Marketing in Edinburgh:

• Go to your chosen university’s website to apply for the MBA in Digital Marketing.
• Click the Admissions tab and select Apply Now in order to go to the application form page.
• Fill out this form with your personal information and educational background.
• Pay the required fee for the application and submit your application.
• Once you have submitted your application their team will call you within a week or two.
• After reviewing your application, you will be asked to take the entrance exam if you have not done so already.
• Some universities also conduct group discussions and individual interviews after the entrance examination.
• Only after completing all rounds, applicants will be admitted to the respective universities and will receive an offer letter from them.

Now let us straight away look into the 5 Best Mba In Digital Marketing In Edinburgh that will help you in becoming a digital marketing professional: 

Top 5 Colleges For Mba In Digital Marketing In Edinburgh:

After carefully researching and reading about student experiences, we believe the following 5 universities or institutions offer the best MBA courses in Digital Marketing in Edinburgh:

Colleges or Institutions	Duration	Fees	Placements
IIDE	11 months	INR 5,28,000	100% Guaranteed
University of Cumbria	1 Year	N/A	Yes
University of East London	1 Year	EUR 12,12,0	Yes
UWS London	1 Year	EUR 13,325	N/A
Middlesex University	1 Year	EUR 12,700	N/A

 

1. IIDE

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing in Australia. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits:

 

Course Syllabus:

Course Faculty: 

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.

Course Duration & Fees: 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 5,28,000. You can avail of the 0% EMI Option as well starting at INR 25,000 per month. This may seem expensive but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high. 

Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 80,000 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 

Placement Assistance:

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% guaranteed placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

 

Contact Details:

Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/ 

2. University of Cumbria

The University of Cumbria offers an MBA Digital Marketing course designed to give students the skills they need to connect with customers through digital media and effectively market their business through digital networks. This course expands on the traditional MBA with modules on digital marketing, information management, and data analytics. 

This MBA course provides students with an opportunity to study MBA Digital Marketing in a flexible as well as a distributed learning environment. This course consists of a series of customized MBA modules through distance learning so you can learn quickly in a set time frame, place, and location that suits you. In this course, you will learn from academic staff who are subject matter experts with extensive real-world experience to back up their knowledge.

Course Syllabus

MBA Digital Marketing 

Year 1

Compulsory modules: 

• Organizational Behaviour
• Information Management
• Digital Marketing
• Data Analytics
• Strategic Management
• Dissertation

Students should choose one of two modules:

• Leadership and Sustainability
• Corporate Strategy and Competitiveness (Please note that this is an optional residency module that takes place in Zurich, Switzerland) 

Course Highlights

• Distance Learning Online
• Learn From Experts 
• Faculty With Real-World Experience
• Full-Time 

Course Duration & Fees

The duration of this course is 1 year and the details regarding its fee structure are not provided on the University of Cumbria’s website but you can contact them using the contact information given below to know more about the fee.

Contact Details

Phone: 015394 30274 / 01524 590959
Email: enquirycentre@cumbria.ac.uk

3. University of East London

The University of East London is a career-focused university that prepares students for the jobs of the future and has proudly done so for 125 years. It is changing the face of education to meet the fundamental changes in the ongoing work culture. It works with the industry to redesign, redevelop, and validate its course portfolio in order to ensure that the knowledge its students acquire reflects the changing needs of the industry as well as prepares them for sustainable careers in the future.

The University of East London offers MBA (Digital Marketing) courses designed to give you the opportunity to study organizations, their management, and the changing external contexts in which they operate. Helps develop the ability to systematically and creatively apply knowledge and understanding of economics and management to complex or difficult problems to improve business and managerial practices, including in international contexts.

Course Syllabus

MBA (DIGITAL MARKETING)

Year 1

CORE MODULES

• Managing Strategy, Operations, and Partnerships
• Managing Financial and Human Resources for Sustainable Business Success
• Marketing in a Digital Age and Corporate Social Responsibility
• Mental Wealth and Applied Research
• Digital Marketing Strategy
• Applied Digital Marketing Project

OPTIONAL MODULES

• Industrial Placement
• Extended Work Project

Course Highlights

• Placement
• Management And Leadership Skills
• Learn From Experts

Course Duration & Fees

The duration of this MBA program is 1 year and its fee is EUR 12,120.

Contact Details

Phone: +44 20 8223 3000 

4. UWS London

The University of the West of Scotland is one of the UK’s most innovative and modern universities. It is recognized as one of the top 600 universities in the world by Times Higher Education’s 2020 World University Rankings. In addition to innovative and internationally recognized research, it offers career-oriented, high-quality, and integrative higher education. 

USW London offers an MBA in Digital Marketing course which is one of the most popular choices for Indian students. It is a unique opportunity for students to master the fundamentals of business while specializing in one of the fastest-growing fields (Digital Marketing) in the world. In this course, you will learn about the essential and growing role of digital media in businesses. Designed for students with an entrepreneurial spirit and ambition, this course will help you build a successful career in business or digital marketing.

Course Syllabus

MBA With Digital Marketing 

• Leading and Managing Business 
• Professional Management Skills
• Creating Business Advantage
• Digital Marketing Strategy 
• Theoretical Perspectives in Digital Marketing 
• Strategic Business Project or Developing Professional Practice (Any One)

Course Highlights

• Lectures
• Tutorials
• Practical workshops
• Scheduled learning: 16%
• Independent study: 84%
• Coursework assessment 100%

Course Duration & Fees

The duration of this MBA with Digital Marketing course is 1 year and its total fee is EUR 13,325.

Contact Details

Phone: 0800 027 1000
Email: ask@uws.ac.uk 

5. Middlesex University London

Middlesex University London offers a Digital Marketing MSC program that enables students to compete in the world of digital business, become creative agents of change in digital marketing, evaluate, persuade, and lead the use of digital media while being socially conscious and responsible in the digital world. They put the student at the center of the learning experience and focus on the knowledge and skills employers are looking for.

With an eye to the digital future, this Digital Marketing MSC program offers digital marketing management skills and knowledge along with local and global market perspectives while exploring various digital tools such as search, social networking, and more. This course offers a unique, practitioner-focused learning experience where you’ll join a one-week residency program to see marketing in action. With the help of this course, you will gain hands-on experience that will help you develop a deep digital understanding.

Course Syllabus

Digital Marketing MSC 

• Digital Marketing Strategy and Communications – Compulsory
• E-Marketing and Social Media Management – Compulsory
• Branding in the Digital Age – Compulsory
• Consumer Psychology – Compulsory
• Digital Marketing Analytics – Compulsory
• Practitioner Perspective – Compulsory
• Consumer Psychology – Compulsory
• Growth Driven Marketing with A1 – Automation – Optional
• Practitioner Perspective – Compulsory
• Entrepreneurship in the Digital Sector – Optional
• Industry Placed Experience: Applied Digital Marketing – Optional
• Research methods 8 dissertation – Compulsory

Course Highlights

• Learn From Industry Expert
• Practitioner-focused Learning Experience
• In Partnership With IAB UK

Course Duration & Fees

The duration of this Digital Marketing MSC program is 1 year and its total fee is EUR 12,700.

Contact Details

Phone: +44 (0)20 8411 5555

Career Opportunities after Mba in Digital Marketing in Edinburgh

There are numerous career opportunities available for you after completing your Mba in Digital Marketing in Edinburgh. Most established businesses, startups, and entrepreneurs are in a dire need of a professional digital marketer who can help them in maximizing the digital reach of their venture. MBA career opportunities are as diverse as the potential resources for marketing on the Internet. There has been a steady increase in MBA digital marketing jobs in India lately, especially after the covid period. Here are some common career options available for you after completing your Mba in Digital Marketing in Edinburgh.

1. Digital Marketing Manager

A digital marketing manager digitally manages all marketing activities within a company. Their job is to develop various digital marketing strategies and campaigns based on the company’s goals. They are responsible for optimizing and finding effective strategies to organically promote the company’s products and services on the web.

2. CopyWriter

Copywriting is one of the most in-demand digital marketing skills in India as well as around the world. Businesses need copywriters who can create words, phrases, slogans, sentences, and paragraphs to market their products or services on their websites and other social media platforms. Copywriters are responsible for creating finely-tuned written messages to promote high levels of brand awareness and customer loyalty. They are also responsible for creating SEO-optimized articles for the company’s website, email, or SMS.

If you want to pursue a career in copywriting, check out IIDE’s Online Copywriting Course with Certification. With the help of this course, you’ll be able to create great copy for a variety of digital platforms and use our copywriting tips to convince your customers to buy.

3. Brand Manager

Brand Manager job is one of the most in-demand jobs these days. They are responsible for managing the entire marketing area of ​​the brand. They are also responsible for formulating a branding strategy, such as brand promotion and new product launches. They also analyze large amounts of data and make informed decisions. Their main goal is to achieve the brand’s business objectives and work with a team of qualified professionals.

4. Social Media Manager

A social media manager is responsible for overseeing the company’s interaction with the public by implementing the content strategy on various social media platforms. Their job is to analyze engagement data, identify trends in customer interactions, and plan digital campaigns for building an online community. Another important aspect of social media managers is developing strategies for interacting and engaging with social media audiences.

If you want to pursue a career in social media marketing, check out IIDE’s Online Social Media Marketing Course which will help you in learning various social media marketing skills from the comfort of your home under the guidance of top industry experts.

5. Advertising Manager

Advertising Managers are responsible for managing all aspects of advertising communications and channels to achieve organizational goals and objectives. They direct the company’s advertising activities and employees to develop creative, consistent, and brand-specific advertising campaigns. They are responsible for overseeing and collaborating with other employees and setting project goals. They are also responsible for monitoring, approving, and evaluating project status and impact. Timely maintenance of campaigns and tasks is a very important aspect for ad managers.

As you can see pursuing an MBA in digital marketing does a lot of wonders for your career. The average MBA salary in India is around INR 4-8 Lakhs and is expected to increase further as the demand for digital marketing services increases.

To learn more about career opportunities after MBA, check out our blog dedicated to this very topic.

FAQ – Frequently Asked Questions

Q. Which is the best MBA in Digital Marketing course in Edinburgh?

As mentioned earlier, IIDE’s MBA-level Postgraduate Program in Digital Marketing is one of the best MBA in Digital Marketing in Edinburgh. This program may not be recognized as a traditional MBA, but its curriculum along with its industry-level hands-on training offers much more than a typical MBA.

Q. Is digital marketing a good career choice?

Yes, digital marketing can be a great career choice if you have the right skills and passion for the world of social media and digital platforms.

Q. What is the scope of digital marketing?

Digital marketing is a high-demand field where professionals with sufficient knowledge can easily find a job on any service platform.

Q. What jobs can you do with an MBA in Digital Marketing?

There are several jobs and opportunities for MBA Digital Marketing graduates such as analytics manager, copywriter, SEO executive, social media specialist, SEM executive, e-commerce manager, CRM, and email marketing manager.

Q. Is digital marketing a good career in India?

Yes, digital marketing can be a great career choice for you as the demand for qualified digital marketers is continuously growing in India. So, if you are looking to pursue a career in digital marketing in India, now is the perfect time for you to start.

Conclusion 

That’s it, folks! We hope you enjoyed reading our blog on the Mba in Digital Marketing in Edinburgh and found it to be helpful in starting your journey in the field of digital marketing.

The future of marketing is digital and MBA in Digital Marketing is a step in the right direction for anyone aspiring to reach the top positions in this ever-growing field. The demand for digital marketing experts and professionals has increased tremendously in recent years and will continue in the future as well. Digital Marketing is not confined to just digital companies, it is also used in healthcare, education, financial services, beauty services, fitness, and the entertainment industry as well. So if you are planning to do MBA in Digital Marketing after your graduation, you are bringing life to your career.

If you are someone interested in mastering any specific field of digital marketing, then you should definitely opt for IIDE’s IIDE’s short-term certificate courses. These courses are specially curated to help you master digital marketing skills in your desired digital marketing field from the comfort of your home.

Still confused? Talk to our academic counselor at admissions@iide.co or +91 9619958615 for a FREE counseling session where you can clear all your doubts regarding digital marketing.