Top 11 Free Digital Marketing Courses in Birmingham 2024

Why choose digital marketing?

Digital marketing is an excellent career choice for several reasons. Firstly, it offers a wide range of opportunities and specializations, allowing individuals to find their niche and work in areas they are passionate about, such as social media marketing, content creation, or data analysis. Secondly, digital marketing is a rapidly growing field with high demand for skilled professionals. As businesses increasingly rely on digital channels to connect with their audiences, the need for digital marketers continues to rise.

Additionally, digital marketing provides the opportunity for continuous learning and innovation, as the industry constantly evolves with new technologies and strategies. It also offers flexibility and versatility, with remote work options and the ability to work across various industries. Lastly, digital marketing allows individuals to have a direct impact on the success and growth of businesses by effectively reaching and engaging target audiences.

Are you looking to enhance your digital marketing skills without breaking the bank? Look no further! In Birmingham, UK, there are several outstanding free digital marketing courses that can help you acquire the knowledge and skills needed to thrive in the ever-evolving world of online marketing. In this blog post, we will explore the top seven free digital marketing courses in Birmingham, unveiling the opportunities that await you.

So, let’s dive in and discover how you can unlock your marketing potential!

List of Free Digital Marketing Courses in Birmingham

Here is the list of some free digital marketing courses in Birmingham that you can check out and enroll to:

1. Digital Marketing Basics by IIDE 

IIDE hosts a free masterclass on digital marketing basics. IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. The institute also offers online education in the basics of digital marketing in just 45 minutes. The host is Karan Shah, founder, and CEO of IIDE, also an edu-speaker at top colleges like IIMs, and has trained brands like Volkswagen, Asian Paints, etc in digital marketing. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 45-minute free masterclass covers the following topics- 

• Introduction to Digital Marketing 
• SEO Overview 
• Social Media Marketing Organic 
• Facebook and Instagram Ads 
• Ad Budgeting 
• Email and SMS Marketing 

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

It is a comprehensive course available for free where with the help of real-time examples, the host dissects each topic in just 45 minutes.

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2. Digital Marketing Career Opportunities by IIDE

From a series of digital marketing masterclasses by IIDE, this free digital marketing course is dedicated to career opportunities in the digital marketing field. IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. This free masterclass on digital marketing career opportunities is hosted by Uday Mane, a renowned trainer in the education sector. He has 12+ years of experience in the digital marketing industry and has worked with brands like HDFC Bank, Just Dial, and Taj Group amongst many others. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

 Topics Covered:

The 15-minute free masterclass covers the following topics- 

•  Reasons why digital marketing is a booming career in 2023
•  Science of being left & right brained behind choosing a job
•  Structure and working of an agency
•  How to shortlist the right role for yourself?

At the end of this free digital marketing course, you can take a fun quiz to understand whether you are left-brained or right-brained and also get a list of the most suitable job roles according to your skills. 

Why enroll in this course?

This free masterclass will introduce you to the corporate structure of a digital marketing department so that you can decide whether it is a good career choice for you. It will also help you identify your strengths. 

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3. How to Make Money Online with Blogging by IIDE 

This free digital marketing course online is offered by IIDE to discuss in detail the various ways to make money online.  IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. This free digital marketing course on How to Make Money Online is hosted by Huzaifa Dhupai who has been a blogger for the past 5 years and has earned more than $75,000. He is also a data analyst and founder of two tech startups – Webverge & Droidrax. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 45-minute masterclass covers the following topics- 

• Various Ways to Make Money Online – Overview
• Introduction to Blogging, AdSense & Affiliate Marketing
• Domain, Hosting & SEO Overview
• How to Become a Blogger – Basics
• AdSense – Make Money From Your Content
• Become an Affiliate Marketer – Basics
• Bonus: Ways to Boost the Promotion of Your Content

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

This free digital marketing course will explain how you can earn money online from the comfort of your home with the help of blogging. It also introduces you to topics like blogging, AdSense, and affiliate marketing to earn extra revenue. 

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4. Instagram Marketing Masterclass by IIDE 

Another popular free digital marketing course from IIDE is the Instagram Marketing Masterclass. IDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. The host is Aditya Shastri, a content & Instagram Marketing coach with 9+ years of experience. He has trained more than 1000 students in content marketing and helped them build successful strategies on Instagram. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 30-minute masterclass covers the following topics- 

• Importance of Instagram & Types of Accounts
• Algorithm Know-how & Identifying Target Audience
• Top Content Formats & Their Features
• Finding a Niche & Using Powerful Strategies for Engagement
• Creating Content Preferred by Instagram
• Growth Hacks like Adding Location Tags and Hashtags
• Bonus: Instagram Analytics + Best Tools & Softwares

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

This free digital marketing course will introduce you to the basics of Instagram Marketing and also help you understand the dashboard to create effective Instagram strategies for the same. 

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5. LinkedIn Essentials by IIDE 

Another popular free digital marketing course from IIDE is LinkedIn Essentials. IDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. The host is Chintan Mehta, a personal branding coach with a specialization in LinkedIn.  He has trained more than 5000 students internationally, is a strategic marketing specialist, and is the founder of blogue.in. He has worked with American Express, Walgreens, Wells Fargo, Barclays, and Cognizant. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 30-minute masterclass covers the following topics- 

• Importance of LinkedIn to Find Your Dream Job
• How to Build Your Personal Brand & Network
• Creating an All-Star Profile & Understanding LinkedIn’s Algorithm
• How To Create Amazing Content Strategies
• Establishing Your Niche & Increasing Engagement
• Bonus: Things to Avoid on LinkedIn

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

This free digital marketing course will help you build a brand on Linkedin and also help you understand various ways to create engaging content for your niche audience.

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6. Digital Marketing Course by Hubspot Digital

HubSpot Digital Marketing Courses are certified by more than 25,000 students: HubSpot helps you to get certified in Digital Marketing by offering you its free digital marketing courses. Our videos will help you to understand our lessons and by the end of which you will be required to solve a quiz. Investing just 5 hours and 25 minutes in these activities will help you to take your digital marketing skills a notch above.

HubSpot Academy is a reputable and trusted provider of digital marketing education and certification. If you are interested in pursuing a career in digital marketing or simply want to improve your skills in this area, they may be a good resource to consider.

Format

The free digital marketing course is done online and offers flexibility, viz can be learned anytime, and from anywhere.

Topics Covered:

• Digital Marketing Fundamentals
• Building a Content Creation Framework
• How to Find the SEO Strategy that Fits Your Business
• Improving Website Performance
• Creating Quality Blog Content Your Audience Loves to Read and Share
• How to Create a Successful Video Marketing Strategy
• Developing a Social Media Strategy
• Introduction to Paid Search Advertising
• Creating a High-Performing Email

Why enroll in this course?

In just 5 hours and 25 minutes, this course will teach you how to optimize your website for search engines, create a non-paid strategy that will help you build and grow your following and create an ads strategy that will help amplify your message to your target audience.

7. GOOGLE DIGITAL GARAGE

This online resource, made available by Google, offers a thorough grasp of many digital marketing channels, such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, analytics, and more.

COURSE MODULES:

There are 26 modules of Fundamentals of Digital Marketing By Google

COURSE FEE: It’s free of cost

DURATION: 40 hours

MODE: Online 

FEATURES:

• Self-paced learning can watch anytime, anywhere
• Recorded Free Video tutorials
• Unlimited access
• A free certificate from Google is also provided.

Why should you enroll in this course?

Getting a certificate shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

8. UDEMY

There are both free and paid digital marketing courses available on the online learning portal Udemy. There are many different courses available on subjects including SEO, social media marketing, Google AdWords, email marketing, and more. Look for programs that have excellent ratings and reviews. Free courses will get only online video content whereas paid courses will get certificates, Q & A by instructors, online video content, and direct access to messages.

COURSE MODULES:

1. Basics of Digital Marketing
2. Hand-on approach to running paid ads
3. Understanding email marketing and landing pages.
4. Understanding social media strategies using case-studies
5. How to grow your Instagram Followers
6. How to use WhatsApp for business
7. How to generate organic leads on social media

MODE: Online

DURATION: 5 hours 45 mins

Why should you enroll in this course?

• Simple Digital Marketing Instruments
• Creating Online Objectives
• Going online for business
• Knowing the digital world

9. Facebook Blueprint

Mode- Online

In the realm of social media marketing, Facebook is a dominant force. Facebook Blueprint offers free online courses that delve into Facebook and Instagram advertising, helping you leverage these powerful platforms to reach and engage your target audience. From ad creation and targeting to understanding analytics, these courses will equip you with the skills to run successful social media campaigns. By earning Facebook Blueprint certifications, you can demonstrate your expertise in digital marketing and enhance your credibility.

This course covers- 

• Establishing online presence

• Attract audience

• Build relationships

• Optimise strategy

• Improve creative strategy

10. Alison

Mode- Online

Duration- 6-8 hours

Alison is an online learning platform that hosts various free digital marketing courses, including diplomas and certifications. Their courses cover a wide range of topics, such as social media marketing, search engine marketing (SEM), and digital branding. Alison provides a comprehensive learning experience with interactive lessons and practical assessments. The platform allows you to track your progress and earn certifications to showcase your newfound skills and knowledge.

Why enroll in this course?

This course covers:

1. How to use marketing to create a lasting presence
2. Identify buyers’ persona and how to target them
3. Recall how to use online surveys to generate business
4. Explain how to generate online traffic
5. Discuss how to manage your business platforms online
6. Analyze the process of backing up your website with other digital items
7. Discuss how to use SSL Integration to build trust and follow Google guidelines
8. Outline how to use WordPress for your business

11. Coursera

Mode- Online

Coursera is an online learning platform that partners with universities and organizations to offer a wide range of courses. While some courses on Coursera require payment, they also have free courses on digital marketing available. These courses cover various aspects of digital marketing, including social media marketing, analytics, and digital strategy.

What you’ll learn after completion of this course:

1. Establish an online presence, build a following, and manage your social media accounts
2. Develop effective social media posts and create a strong social media brand presence
3. Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results
4. Learn to evaluate and interpret the results of your social posts and advertising campaigns

Skills you’ll gain:

1. Category: Performance Advertising
2. Performance Advertising
3. Category: Digital Marketing
4. Digital Marketing
5. Category: Brand Management
6. Brand Management
7. Category: Social Media Marketing
8. Social Media Marketing
9. Category: Content Marketing
10. Content Marketing

Which Digital Marketing Course To Do For In-depth Learning?

If you have made it this far with me throughout the blog, then I am sure you are very interested in making a career in digital marketing. If yes, then I strongly urge you to check out our certification courses offered by IIDE to embark on your journey in the field of digital marketing.

1. Post Graduation in Digital Marketing

If you are adamant about making a career in digital marketing and want to equip yourself with the required skills that are demanded by recruiters, then you will end up finding this program to be the most helpful.

Post Graduation in Digital Marketing is a course designed to prepare students for mid to senior-level positions in the digital marketing industry and also offers a 100% placement guarantee. Digital Marketing is a fast-growing industry in India making Post Graduation in Digital Marketing a popular choice for graduates.

What you will learn:

• Inbound Marketing
• Outbound Marketing
• Media Management & Automation
• Managerial Skills & Soft Skills
• Compulsory Internship & Thesis
• Specialization
• Capstone Project

2. Online Digital Marketing Courses

IIDE offers two online digital marketing courses that provide an industry-relevant curriculum along with 100% placement assistance.

 Advanced Certification in Digital Marketing (ACDM) is a 4-month program. If you are a college student, a fresher, a small business owner, or an influencer then this course is best suited to you. This course provides a holistic understanding of digital marketing

If you are a Working Professional, Agency Owner, or Freelancer then you should pursue our 6-month Professional Certification in Digital Marketing & Strategy (PCDMS) program. This course not only provides a holistic approach to digital marketing but also focuses on developing agency and leadership skills.

3. Short Term Certification Course in Digital Marketing

Short Term Certificate Course In Digital Marketing is a course in which you get the option to pursue a course in which you are more interested. It’s most suited for people who do not have the time they need to invest in a 4-month or 11-month course.

You will be able to learn topics of your interest at your convenience from any time and anywhere. You can learn skills such as Google Analytics, Facebook and Instagram Ads, Content and Marketing Strategy, Google Ads, Social Media Marketing, and much more.

FAQ- Frequently Asked Question

Q.1. Are free Digital Marketing courses worth it? 

Ans. Yes, free digital marketing courses can be valuable if obtained from a reputable source. Institutes like IIDE, recognized as Asia’s best, offer a free Digital Marketing Masterclass with a certificate of completion that holds significant value on professional platforms.

Q.2 Can I customize or focus on specific areas of digital marketing within the course? 

Ans. No, the courses generally follow a structured curriculum covering essential digital marketing topics. However, you can choose courses that focus on specific areas of interest within digital marketing.

Q.3 Are there any prerequisites or requirements for enrolling in the free digital marketing course? 

Ans. The prerequisites may vary depending on the institute. While some courses may have certain educational qualifications or prior knowledge requirements, many free digital marketing courses are open to all individuals interested in learning about the field. It’s best to check the specific requirements of the course you wish to enroll in.

Q.4 Is there any support available if I have questions or need assistance during the course?

Ans. Absolutely, you will have access to dedicated counselors or mentors who can address your queries and provide guidance throughout the course.

Conclusion

In Birmingham, UK, the opportunities to learn digital marketing skills without spending a penny are abundant. The top seven free digital marketing courses mentioned above— IID, Google Digital Garage, HubSpot Academy, Facebook Blueprint, Alison, and Udemy—offer a wealth of knowledge and practical insights to help you excel in the field of digital marketing.

Whether you’re a beginner looking to kickstart your career or a seasoned professional seeking to expand your skill set, these courses will equip you with the tools you need to succeed. So, don’t hesitate to take advantage of these valuable resources and unlock your marketing potential today! Remember, investing in your education is an investment in your future success.