Top 8 Free Digital Marketing Courses In London To Upskill In 2024

List of Free Digital Marketing Courses in London

Here is the list of some free digital marketing courses in London that you can check out and enroll to:

1. Fundamentals Of Digital Marketing by IIDE 

IIDE hosts a free masterclass on digital marketing basics. IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. The institute also offers online education in the basics of digital marketing in just 45 minutes. The host is Karan Shah, founder, and CEO of IIDE, also an edu-speaker at top colleges like IIMs, and has trained brands like Volkswagen, Asian Paints, etc in digital marketing. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 45-minute free masterclass covers the following topics- 

• Introduction to Digital Marketing 
• SEO Overview 
• Social Media Marketing Organic 
• Facebook and Instagram Ads 
• Ad Budgeting 
• Email and SMS Marketing 

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

It is a comprehensive course available for free where with the help of real-time examples, the host dissects each topic in just 45 minutes.

2. Great Learning 

 In this comprehensive digital marketing course, Great Learning equips you with the essential knowledge and skills to excel in the ever-evolving digital landscape. This course covers the core principles and strategies that drive successful digital marketing campaigns, from understanding SEO and social media marketing to mastering email marketing and content creation.

They offer both paid and free digital marketing courses in London. In this course, you will learn many digital marketing skills that will enhance your skills and land you your dream job. What you will learn in this course is given below for your convenience.

• SEO and SEM
• Content Marketing
• Social Media Marketing
• Automated Marketing
• Affiliate Marketing
• Pay Per Click

Why enroll in this course?

This Course provides simple and easy explanations of difficult concepts and makes it easier for people to understand. So it’s great if you are new to digital marketing. It will cover your fundamentals very well and make your base strong.

 It provides practical insights and best practices to help participants implement effective SEO strategies. The course is great for a beginner.

3. Fundamentals Of Digital Marketing By Google

The Fundamentals of Digital Marketing module provides learners with a solid foundation in the key concepts and principles of digital marketing. They offer both paid and free digital marketing courses in London.

The Fundamentals of Digital Marketing module within the Google Digital Garage course is an invaluable resource for anyone looking to establish a strong foundation in digital marketing. Whether you are a beginner taking your first steps into the digital marketing world or a professional seeking to enhance your skills, this module will equip you with the necessary knowledge and insights to excel in the dynamic field of digital marketing.

• Analytics and data insights
• business strategy
• content marketing
• Display advertising
• E-commerce
• email marketing 
• Seo and sem
• Social media
• Web optimisation

Why Enroll in this course

This course provides a detailed knowledge of the fundamentals of digital marketing which is very important for a person who is pursuing marketing, and it is provided by Google itself which has a considerable reputation in the market. This course gives a beginner detailed and relevant knowledge of digital marketing.

4. Digital Skills – Digital Marketing Course By Future Learn

The “Digital Skills – Digital Marketing” course is an ideal starting point for individuals looking to gain essential knowledge and skills in the field of digital marketing. Designed for beginners, this course provides a comprehensive introduction to key digital marketing concepts and strategies.

Through engaging learning materials and interactive activities, participants will explore various digital marketing channels and tactics, and learn how to develop effective marketing strategies to reach and engage target audiences. They offer both paid and free digital marketing courses in London.

Module 1 – Introduction To Digital Marketing
Module 2 – Digital Marketing Techniques

Why enroll in this course?

Enrolling in the “Digital Skills: Digital Marketing” course offered by FutureLearn provides a comprehensive introduction to the field. You’ll gain practical knowledge, industry-relevant insights, and the flexibility to study at your own pace. 

The interactive learning experience and networking opportunities enrich your understanding and connections. Optional certification demonstrates your commitment to professional development in digital marketing.

5. SEO Training Course By Moz

The SEO Training Course by Moz is designed to equip learners with the knowledge and skills needed to improve website visibility in search engine results and drive organic traffic. The course covers essential SEO concepts, including keyword research, on-page optimization, technical SEO, link building, and SEO analytics. They offer both paid and free digital marketing courses in London.

Divided into multiple modules, each focusing on specific aspects of SEO. While the exact structure may be subject to updates, typical modules cover topics such as:

• Keyword Research
• On-Page Optimization
• Technical SEO
• Link Building
• SEO Analytics

Why enroll in this course?

Enrolling in the SEO Training Course by Moz offers expert guidance, comprehensive content, and practical strategies to improve website visibility and organic traffic. With trusted resources from Moz, self-paced learning, and enhanced career prospects, this course equips you with the knowledge and skills needed for effective SEO.

6. edX

EdX offers a range of digital marketing courses taught by industry experts and renowned institutions. These courses cover diverse topics such as search engine optimization (SEO), social media marketing, content marketing, email marketing, digital analytics, and more. Participants will gain practical skills and strategies to develop effective digital marketing campaigns and achieve business objectives. They offer both paid and free digital marketing courses in London.

EdX offers a variety of free digital marketing courses taught by industry experts. These courses cover topics such as SEO, social media marketing, content marketing, and more. Participants gain practical skills to develop effective marketing campaigns.

Why enroll in this course?

Enrolling in the free digital marketing courses offered by edX provides comprehensive knowledge, practical skills, and industry expertise. 

The flexibility of self-paced learning, networking opportunities, and the potential for career advancement make these courses valuable for anyone interested in digital marketing.

7. Alison

The Diploma in Digital Marketing course by Alison provides a comprehensive overview of digital marketing strategies and techniques. It covers essential topics such as search engine optimization (SEO), social media marketing, email marketing, content marketing, digital advertising, web analytics, and more. 

 The course aims to equip learners with the knowledge and skills necessary to plan, implement, and measure effective digital marketing campaigns. They offer both paid and free digital marketing courses in London.

• Introduction to Digital Marketing
• Search Engine Optimization (SEO)
• Social Media Marketing
• Email Marketing
• Content Marketing
• Digital Advertising
• Web Analytics

 Why enroll in this course?

 Enroll in the free digital marketing course by Alison to gain comprehensive knowledge, practical skills, and recognized certification. Enhance your expertise and unlock new career opportunities in the dynamic field of digital marketing.

Which Digital Marketing Course To Do For In-depth Learning?

If you have made it this far with me throughout the blog, then I am sure you are very interested in making a career in digital marketing. If yes, then I strongly urge you to check out our certification courses offered by IIDE to embark on your journey in the field of digital marketing.

1. Post Graduation in Digital Marketing

If you are adamant about making a career in digital marketing and want to equip yourself with the required skills that are demanded by recruiters, then you will end up finding this program to be the most helpful.

Post Graduation in Digital Marketing is a course designed to prepare students for mid to senior-level positions in the digital marketing industry and also offers a 100% placement guarantee. Digital Marketing is a fast-growing industry in India making Post Graduation in Digital Marketing a popular choice for graduates.

What you will learn:

• Inbound Marketing
• Outbound Marketing
• Media Management & Automation
• Managerial Skills & Soft Skills
• Compulsory Internship & Thesis
• Specialization
• Capstone Project

2. Online Digital Marketing Courses

IIDE offers two online digital marketing courses that provide an industry-relevant curriculum along with 100% placement assistance.

 Advanced Certification in Digital Marketing (ACDM) is a 4-month program. If you are a college student, a fresher, a small business owner, or an influencer then this course is best suited to you. This course provides a holistic understanding of digital marketing

If you are a Working Professional, Agency Owner, or Freelancer then you should pursue our 6-month Professional Certification in Digital Marketing & Strategy (PCDMS) program. This course not only provides a holistic approach to digital marketing but also focuses on developing agency and leadership skills.

3. Short Term Certification Course in Digital Marketing

Short Term Certificate Course In Digital Marketing is a course in which you get the option to pursue a course in which you are more interested. It’s most suited for people who do not have the time they need to invest in a 4-month or 11-month course.

You will be able to learn topics of your interest at your convenience from any time and anywhere. You can learn skills such as Google Analytics, Facebook and Instagram Ads, Content and Marketing Strategy, Google Ads, Social Media Marketing, and much more.

FAQ- Frequently Asked Questions

Q. Does Digital Marketing Pay Well In The UK?

The national average salary for a digital marketer is £26,259 per year. With experience, this salary can increase significantly to an average of around £50,000 per year. Your salary also varies depending on your location, the type of company you work for and your position within a company or team hierarchy.

Q. Can I Study Digital Marketing In The UK?

The UK is known for its high-quality education, and digital marketing is a rapidly growing industry, making it an ideal place for students to learn and grow. An MSc in Digital Marketing in the UK typically lasts for one year full-time, and students will learn a variety of skills related to digital marketing.

Q. Is Digital Marketing A Good Career In London?

Thus, if you want your business to reach almost everyone in the UK. Then digital marketing is your best choice. With this comes the various job opportunities that can be made possible in the UK like SEO, Google Ads Specialist, Social Media Marketer, Content Marketer, etc.

Q. Is Digital Marketing In Demand In The UK?

Digital marketing courses in the UK are in high demand offering quality education to students. Talented students from all around the world attend digital marketing universities in the UK to study various cultural views on contemporary digital concerns.

Q. Is it possible to obtain free online training in digital marketing?

Yes, It is possible that you can opt for online training in digital marketing for free. From the above sources you can choose any of them as all provide online training without any fee also some of them provide free certificates as well. All the websites are reputed.

Q. Which digital marketing course should I opt for?

According to me, you should opt for a free digital marketing course by IIDE. As it is a renowned and reputed institute that offers comprehensive digital marketing courses by the best industry mentors. And IIDE is also awarded as the #1 Digital Marketing Institute.

Q. Is digital marketing a good career?

According to an analysis of Google Trends search data, digital marketing expertise is among the top trending employment skills. You should start learning digital marketing if you want to raise your wage. The remuneration for positions in digital marketing is very high due to the great demand.

Q. If I am not from a commerce background, can I do digital marketing?

Yes, anyone from any background can learn digital marketing.

Conclusion

In conclusion, There are a plethora of free digital marketing courses in London, making it an ideal destination for aspiring marketers and professionals seeking to enhance their skills. The availability of these courses reflects the city’s thriving digital landscape and its commitment to fostering a knowledgeable workforce.

By taking advantage of these free digital marketing courses in London, individuals can gain a solid foundation in digital marketing concepts, strategies, and tools, enabling them to stay competitive in today’s rapidly evolving online landscape. These courses cover a wide range of topics, including search engine optimization (SEO), social media marketing, content creation, analytics, and more, providing learners with a comprehensive understanding of the digital marketing ecosystem.

Furthermore, these courses are often led by industry experts and professionals, ensuring that participants receive up-to-date and relevant insights. The interactive nature of these programs allows for hands-on learning experiences, encouraging practical application and the development of valuable skills.