5 Best Digital Marketing Courses in Scottsdale That You Should Consider

Updated on: Jan 30, 2022
Digital Marketing Course in Scottsdale - Featured Image

Are you looking for the best digital marketing courses in Scottsdale? Well, then you’ve come to the right place! We have gathered all the information on the top 5 digital marketing courses in Scottsdale which would satisfy your curiosity about the topic.

Before we jump onto our main topic, let’s take a look at the scope of digital marketing and have an introduction to what exactly Digital Marketing is.

Digital Marketing is a way of representing your brand globally through online platforms. 

Today’s world is marching towards Digitalization in every field. In this fast pacing world, door-to-door or manual marketing is simply a waste of time. Digital Marketing is a way of using the internet and showcasing the best of everything globally. Nowadays, everyone is aware of the benefits of digital marketing

Most people in this world are on social media platforms. So, to reach potential customers, it’s necessary to represent your brand on such platforms. Some necessary and adequate skills are required to skillfully display the best potential of your brand/company and to master those skills the knowledge of digital marketing is a must.

But before moving on to the list, let’s have a look at digital marketing jobs currently available in Scottsdale

Digital Marketing Courses in Scottsdale - Job Statistics

(Source: Indeed.com)

Impressive, right? With the onset of the pandemic, the demand for digital marketers has increased, which has resulted in many career opportunities in this field. So, if you are considering starting your career in digital marketing, then there is no better time than now.

A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same

So let’s get started with the list.

Quick Read

Don’t have the time to read the entire blog? Here’s the synopsis! 

Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Scottsdale are:

  • IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
  • Udemy– Offers a wide range of online courses that are well-curated and up-to-date to provide students and professionals with the latest skills.
  • Simplilearn– A renowned platform for Digital Training Skills THAT focuses on helping people to acquire skills that they need to thrive in the Digital Economy.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Scottsdale.

List of Top 5 Digital Marketing Courses in Scottsdale

Here’s an overview of the top 5 digital marketing courses in Scottsdale, their duration, and their fee structure.

INSTITUTES Duration Fees
IIDE – The Digital School 4 – 6 Months USD 1,500 – 2,000
Udemy 34.5 Hours
Simplilearn 6 Months USD 800.06
University of Pheonix 5 Weeks USD 1,194
Foothill College

 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses in India. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.

A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.

Learning Methodology

Step 1: Start with Video Lectures

Step 2: Attend Live Online Sessions

Step 3: Book A Mentor

Step 4: In-Class Presentations

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

Courses Offered

IIDE offers the following online certifications in digital marketing:

Here’s a brief comparison of both the online courses:

Criteria ACDM PCDMS
Duration 4 Months 6 Months
Live Projects & Assignments 4 7
Certifications Offered Yes Yes
Placement Assistance Yes Yes
Interpersonal & Corporate Skills Yes Yes
Agency & Leadership Skills No Yes
Project Management No Yes
Case Studies from Harvard Business Review No Yes
Simulation from Harvard Business Review No Yes

 


Digital Marketing Courses - IIDE Course Curriculum

Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

Course Faculty

PCDMS Trainers

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

AI Tools You’ll Master

With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.

IIDE AI Digital Marketing Tools

 

Placement Assistance

IIDE offers assured placement support to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.

Some of the brands where IIDE alumni have worked at are:

 

Here’s what students have to say about IIDE:

 

Course Duration and Fees

Here’s a table showing the duration and fees of the online digital marketing courses:


Digital Marketing Courses - IIDE Scholarships

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

 

2. Udemy

digital marketing courses in Scottsdale - udemy logo

In May 2010, Udemy was founded with its headquarters in San Francisco, USA. Udemy offers a wide range of online courses on topics such as technology, business, and the arts. Courses are well-curated and up-to-date to provide students and professionals with the latest skills. Their digital marketing course will help students learn about copywriting, LinkedIn marketing, Google Analytics, Google Ads, etc.

Course Syllabus

  • Introduction
  • Define your business and target audience
  • Brand Identity
  • Content Marketing Basics
  • Websites 101
  • Email marketing
  • Copywriting
  • SEO (Search Engine Optimization).
  • Facebook Group (Social media marketing)
  • Facebook Pages (Social media marketing)
  • Facebook Creator Studio (Social media marketing)
  • Facebook Ads (Social media marketing)
  • Facebook Retargeting (Social media marketing)
  • Facebook For Local Business (Social media marketing)
  • Google Ads
  • Google Analytics
  • Social Media Marketing – Twitter – Instagram – Pinterest – Linkedin
  • Youtube Marketing
  • Video marketing and Video production
  • Podcasting
  • Quora
  • How to create a WordPress Website.

Course Duration & Fees

The duration of the course is approximately 34.5 hours. To know about the fee structure of the digital marketing course, please contact the institute.

Course Highlights

  • 34.5 hours of on-demand video
  • 18 articles
  • 25 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of completion

Contact Details 

Phone:(415) 813- 1710
Email: info@udemy.com
Address: 600 Harrison Street 3rd Floor San Francisco, CA 94107 United States

Learn From India’s #1
Digital Marketing Institute

AI-Based Curriculum

Dive in to the future with the latest AI tools

Placement at top brands and agencies

& more...

Talk to counsellor

Watch Free Masterclass

Karan Shah

Founder & CEO, IIDE

3. Simplilearn 

digital marketing courses in Scottsdale - simplilearn logo

Founded in 2009, Simplilearn is a renowned platform for Digital Training Skills. It focuses on helping people to acquire the skills that they need to thrive in the Digital Economy. They provide training in fields like Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science. Headquartered in San Francisco, CA they have helped many professionals and companies get trained and upskill.

Their practical and applied approach has resulted in learners reporting career benefits including promotions and new jobs after completing the training.

Course Syllabus

  • Mastering SEO, Content Marketing, PPC, and Digital Analytics
  • Mastering Social Media, Mobile Marketing, and Digital Strategy
  • Advanced Web Analytics
  • Advanced Search Engine Optimization (SEO)
  • Advanced Pay Per Click (PPC) Program
  • Advanced Social Media (With Facebook Blueprint Voucher)
  •  Digital Marketing Capstone

Course Duration & Fees

The course takes 6 months to complete. The program fees are approximately USD 800.06.

Course Highlights

  • Certifications
  • Co-created with Facebook
  • 45+ Projects and Case studies
  • Career mentoring
  • Resume assistance
  • Job assistance

Contact Details

Phone: +1-844-532-7688
Address: 201 Spear Street, Suite 1100, San Francisco, CA 94105 United States

4. University of Pheonix

Digital Marketing Courses In Scottsdale - university of phoenix

The University of Pheonix aims to provide equal opportunities to all its students in education so that they can expand their knowledge and achieve professional success. In this course, you can learn more about digital tools with terminologies used in digital marketing along with an in-depth understanding of the Internet and web analytics.

Courses Syllabus

  • Online advertising
  • Search Engine Marketing
  • Social Media Plan

Courses Duration & Fees

The duration of the digital marketing course is 5 weeks and the fee for the same is USD 1194. 

Course Highlights

  • Accreditation that matters
  • Real-world instructors 
  • Affordable and potentially reimbursable

Contacts Details

Phone: 866.766.0766
Email: resolution.services@phoenix.edu
Address: University of Phoenix,4025 S. Riverpoint Parkway, Phoenix, AZ 85040

5. Foothill College

Digital Marketing Courses In Scottsdale - foothill college

Foothill College provides courses and programs that aim to empower the diverse community of students. They believe and follow their core values of trust, transparency, sustainability, and honesty. The course is created in collaboration with Facebook and Pathstream. This program focuses on topics Google Ads, Email Marketing, Excel, Content Strategy, and many more.

Course Syllabus

  • BUSI59 Principles of Marketing 
  • BUSI57 Advertising 
  • BUSI59A Web Marketing 
  • BUSI59C Marketing Content Strategy and Branding 
  • BUSI59D Marketing Analytics and Performance Optimization 
  • BUSI59E Email Marketing

Course Duration & Fees

The information regarding the duration and fee of the course is not provided, kindly contact the institution for further details. 

Course Highlights

  • Acquire digital marketing skills and knowledge demanded by the fast-growing Digital Marketing industry ​and essential in obtaining entry-level marketing jobs. 
  • Opportunity to participate in a project-based online learning environment sourced from industry experts.

Contacts Details

Phone: 650.949.6138
Email: lewlaurence@foothill.edu
Address: Foothill College 12345 El Monte Road, Los Altos Hills, CA 94022

Now that we’ve seen the best digital marketing courses in Scottsdale, here are some of the frequently asked questions.

FAQ – Frequently Asked Questions

Q. Which is the best digital marketing course in Scottsdale?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. Is Digital Marketing a good career?

Ans: Yes, Digital Marketing is a good career. Digital Marketing is one of the fastest-growing industries in today’s world. With the rise in demand for digital marketing, there is a rise in job opportunities too. By specializing in certain digital skills, you will be able to get a high-paying job in the industry.

Q. What will be the salary of a Digital Marketer?

Ans:  The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.

Q. What are the eligibility criteria for a digital marketing course?

Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.

Q. Is the digital marketing course difficult?

 Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt-clearing sessions IIDE make it easier for students to understand every aspect of digital marketing while also helping them master digital skills.

To Conclude

Great! We have provided you with a list of the best digital marketing courses in Scottsdale and hope that this listicle will help you decide on the right course for you.

If you wish to learn specific digital marketing skills and create a niche in it, do check out IIDE’s short-term certification courses in digital marketing!

If you have any doubts, you can reach out to us at admissions@iide.co to avail free counseling session.

Did you find our blog helpful? Feel free to share on Twitter and Facebook to help out your friends who are looking for digital marketing courses in Scottsdale

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She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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