Looking for an SEO course in Scottsdale? Do you want to bring more customers to your website through organic search results? Do you want to create a trustworthy web experience for customers? If so, then you’ve come to the right place.

In this blog, we’ve listed down the top 5 SEO courses in Scottsdale that will help you in starting your SEO journey. But before diving into the list of top 5 SEO courses in Scottsdale, let us first understand what SEO is, what are its various benefits, and what are career opportunities available for you in the field of SEO.

SEO stands for Search Engine Optimization and it is a process of optimizing a website and its content in order to bring it to the top of the search engine result page when users search for certain keywords that are related to the products or services that you offer. 

There are lots of benefits and advantages of SEO. It brings higher sales closure rates to your business. It results in a higher conversion rate and promotes better cost management. It also helps you in increasing your followers on social media as well as building trust and credibility in front of your customers which is one of the main benefits of SEO.

Making a career in the field of SEO is becoming more and more popular these days. This is because almost every company small or big that has a website is now looking for an SEO professional who can get their website a top ranking on Google. Let us just look at the SEO job opportunities that are available in Scottsdale:

Source – Indeed.com

Astonishing, isn’t it? As you can see there are a great many job vacancies available in the field of SEO in Scottsdale and it goes without saying that SEO has become one of the highly in-demand careers in the field of marketing. There are many job roles available in the field of SEO Jr./Sr. SEO Executive, SEO Analyst, Link Building Expert, SEO Consultant, SEO Project Manager SEO, and Freelance SEO Consultant are just name of few.

According to a recent study, SEO is highly essential in generating leads and it will always remain an important channel of marketing. This study also states that more and more companies are going to invest their marketing budget in SEO. So if you are someone who is looking to make a career in SEO, we suggest you start learning it as soon as possible so that you can become an expert in SEO and leverage these amazing career opportunities.

Bonus tip: Google recognizes and prefers quality content which is why companies are constantly on the lookout for digital content writers who can help them promote their products and services digitally. So, if you are someone who wants to pursue a career in the field of content writing and wants to learn about how much they get paid then check out our blog on The Ultimate Guide for Content Writers. In this blog, you’ll get to explore the importance of content writers and you’ll also find out how to become a well-paid content writer.

Now let us look into the 5 Best SEO Courses in Scottsdale that sure will help you in becoming an SEO professional:

Top 5 SEO Courses in Scottsdale:

 

1. IIDE – The Digital School

IIDE is one of today’s leading institutes for digital marketing. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.

IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.

Of the numerous specialized courses available, IIDE offers an Online SEO Course that follows an advanced teaching methodology. The course begins with watching high-quality video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.

Want to learn more about this SEO course? Here’s everything you need to know about IIDE’s online SEO course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.

SEO Course Syllabus 

• Laying the groundwork for online SEO Training
• Keyword Research: Integral part of On-page SEO
• On-page SEO Tutorial
• Google- proofing your website
• Off-page SEO Tutorials
• Google Search Consoles
• Blackhat Techniques

SEO Course Faculty 

IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned are the trainers responsible for teaching IIDE’s Online SEO course:

SEO Course Duration & Fees

The duration of the online SEO course is approximately 10 hours. The SEO course fees are USD 190.

This fee may appear to be a little on the high side, but have a look at the course highlights:

SEO Course Highlights 

• Industry-recognized IIDE Certification
• 6+ Hours of Live Class
• 1+ Hour of Video Lectures
• Attend lectures via any Device
• Access to Video lectures for 30 days
• Practice Tests & Assignments
• Learn From Experts
• Dedicated Q&A Support and Help

Certification Offered

On completion of this online SEO course, you will be able to rank your website higher on Google and become an SEO professional. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.

IIDE Students Work At

Student Reviews

It is always said that learning from the best will give you a better understanding and a great experience.

So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, himself on the basics of digital marketing.

Now, this masterclass is not directly related to SEO but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/seo-course-online/

2. University of Phoenix

The University of Phoenix is ​​one of the best-known universities for its alternative college programs. These courses are affordable, flexible, and focused on providing students and young professionals with work-ready skills. The University of Phoenix aims to provide higher education opportunities to its students. It also helps you develop the knowledge and skills you need to reach your career goals. Courses by the University of Phoenix are designed to help learners build the in-demand skills most employers are looking for.

The University of Phoenix offers a beginner-level SEO course named Introduction to Search Engine Optimization specially designed for beginners to help them learn the process of optimizing a website and its content. This course will teach you how to increase your website’s visibility amongst users searching for keywords that are relevant to it. In this course, you’ll get to learn about various powerful SEO strategies and various web-based SEO tools. You’ll also gain valuable insight into your web traffic with these SEO strategies and tools. These SEO strategies and tools will help improve the user experience of your website.

Course Syllabus 

• Course Overview
• Lesson 1: History of Search Engines and Directories
• Lesson 2: Understanding How Search Engines Work
• Lesson 3: Creating Killer Keyword Lists
• Lesson 4: Presubmission Analysis: Figuring Out Which Keywords Are the Right Ones
• Skills Assessment 1: Keywords
• Lesson 5: Important HTML Tags to Master
• Lesson 6: Content Layout and Keyword Usage
• Lesson 7: Web Hosting, URLs, and Mobile Optimization
• Lesson 8: Spamming Tricks to Avoid
• Skills Assessment 2: Website Components and Contributions
• Lesson 9: Submitting Your Site
• Lesson 10: Track Your Progress With a Post-Submission Analysis
• Skills Assessment 3: Google Analytics
• Lesson 11: Powerful Online Promotion Techniques
• Lesson 12: Effective Offline and Online Promotion Techniques
• Skills Assessment 4: Google Ads
• Course Conclusion

Course Highlights 

• Self-paced
• 100% online
• 4 Job-ready skills
• No books or materials needed
• Finish the course in approximately 30 hrs
• 1-year access to the course 
• Certificate of Completion
• 7-Day Satisfaction Guarantee

Course Duration & Fees

The duration of this SEO course by the University of Phoenix is approximately 30 hours and its price is USD 149.99. 

Contact Details

Phone: 866.766.0766 / (844) 937-8679
Email: professional.development@phoenix.edu

3. Coursera

Coursera is one of the leading online open learning platforms offering higher education courses in various fields. These courses are produced in collaboration with the world’s leading academic institutions. These courses require you to watch video lectures and presentations while completing various projects and tests related to the course. Some of these courses require reading some of the reading materials provided by them. 

Coursera has a variety of SEO courses, one of which is Google SEO Fundamentals developed by the UC Davis University of California. In this course, you will learn about the search algorithms used by the Google search engine. You will also learn how these algorithms affect your website’s organic search results. This course will teach you how to conduct an on-page SEO analysis. Apart from that, this course also covers consumer psychology and search behavior.

Course Syllabus 

• Getting Started and Introduction to On-page SEO
• Introduction to Off-page SEO
• Introduction to Technical SEO
• Keyword Theory & Research

Course Highlights 

• Course Plus the Full Specialization
• Shareable Certificates
• Self-Paced Learning Option
• Course Videos & Readings
• Practice Quizzes
• Graded Assignments with Peer Feedback
• Graded Quizzes with Feedback
• Graded Programming Assignments

Course Duration & Fees

The duration of this SEO course by Coursera is approximately 29 hours and its price is USD 49 per month.

Contact Details

Coursera doesn’t have a direct email but you can use some common communication channels that are available on Coursera to connect with them such as live chat, help center, and community center.

4. Skillshare

Founded in 2010, Skillshare is one of the leading online learning platforms offering a variety of SEO courses. One of these courses is SEO Basics for Local Business which is a beginner-level SEO course designed to teach you how to rank #1 on Google.

In this SEO course, you’ll learn the 13 steps you need to take to rank your business on Page 1 of Google SERP. This course will teach you how to get free or organic traffic from Google 7 days a week, 365 days a year. In this course, you will learn how to find and select the right keywords to drive real customers directly to your business. The course also introduces free and easy-to-use SEO tools to easily track, monitor, and improve your SEO.

Course Syllabus

• Introduction
• Local Search Engine Optimisation (SEO)
• Step 1: Google Search Console
• Step 2: Check your Indexing
• Step 3: Keyword Research
• Step 4: Optimise your Website
• Step 5: Optimise your URLs
• Step 6: Title Tags & Meta Descriptions
• Step 7: Create Effective Headings & Subheadings
• Step 8: Harness Internal & External Linking
• Step 9: Optimise Your Website Speed
• Step 10: Images & Videos
• Step 11: Google My Business Listing
• Step 12: Leverage Local Directories
• Step 13: Build More Authority with Backlinks

Course Highlights

• Beginner-Level Course
• Affordable
• 7 Days Free Trial
• Engaged Community
• Learn From Anywhere
• 15 Lessons
• 248 Students Enrolled
• Get unlimited access to every class

Course Duration & Fees

The duration of this SEO course is approximately 1 hour and 58 minutes and to enroll in this course you’ll have to buy a premium monthly membership of Skillshare.

Contact Details

Email: help@skillshare.com 

5. Udemy

Udemy is a leading provider of Massive Open online courses for both students and professionals. Udemy has a variety of SEO courses, one of which is his SEO Training Academy: Learn Search Engine Optimization. This course will help you master the art of SEO by teaching you various basic SEO principles and SEO techniques.

This SEO course will help you learn how search works and master some powerful content marketing strategies. This course also teaches you how to harness the power of social media for SEO. In this course, you’ll learn how to brainstorm, research, and implement your keyword strategy.

Course Syllabus 

• Start Here: SEO Training Academy
• Tools & Resources
• Keyword Research
• Website Architecture
• Trust through Content
• Trust through Authority
• Trust through Age
• Trust through Relevancy
• SEO Strategies
• Tracking & Analysis
• Content Marketing
• Link Building
• Social Media Marketing
• Email Marketing
• Advanced SEO
• Thank You

Course Highlights 

• 7.5 hours of on-demand video
• 16 sections
• 71 lectures
• 2 articles
• 3 downloadable resources
• Full lifetime access
• Access on mobile and TV
• Assignments
• Certificate of Completion
• 4.5 out of 5 stars rating
• 13,770+ students enrolled

Course Duration & Fees

The duration of this SEO course is approximately 9 hours and 7 minutes and its price is USD 84.99.

Contact Details

Phone: (415) 813- 1710
Email: info@udemy.com

FAQ – Frequently Asked Questions

Q. Why should I go for IIDE’s Online SEO Course?

IIDE has always been at the forefront in providing job-oriented Digital marketing courses. IIDE’s Online SEO Course will provide you with both theoretical as well as practical knowledge of SEO in order to help you evaluate your website as well as make you understand various important SEO techniques. This course will teach you all the important SEO methods and tools that will help you in ranking your website higher on search engines.

Q. Can SEO be a Career?

Yes! In fact, SEO is one of the most sought-after careers worldwide as every company small or big needs an SEO expert who can rank their website higher n search engines while competing with their competitors.

Q. Is SEO hard to learn?

No, SEO is not that hard to learn. Although that said, you do need lots of practice in order to become an SEO expert.

Q. Does more content increase SEO?

Yes, Adding more content to your website can definitely improve your website’s SEO but only if you do it thoughtfully. If you make the mistake of adding tons of low-quality and irrelevant content to your website constantly then it most definitely affects your website negatively.

Q. Is it true that you should focus more on quantity rather than the quality of links?

Unfortunately, this is one of those few SEO myths that once were true but today it does not work. Nowadays it does not matter how many links you have and what matters is the quality of those links.

Conclusion 

That’s it, folks! We hope you enjoyed reading our blog on the Top 5 SEO courses in Scottsdale and found it to be helpful in starting your SEO journey.

There is no doubt that SEO is an important part of the Digital Marketing field. Learning SEO can help you make a great career in Digital Marketing but if you opt for a Digital Marketing course, that will set you up at a whole new level. By learning Digital Marketing, you’ll gain various skill sets and on the other hand, you’ll also be opening yourself up to lots of great career opportunities. So if you are someone who wants to make a career in Digital Marketing then we suggest you check out IIDE’s Online Digital Marketing Course which is designed to help you master various basics to the advanced level digital marketing concepts.

You can also opt for IIDE’s short-term certificate courses that will help you will help you develop various secondary Digital Marketing skills that you can also find useful in the field of SEO. These short-term courses are designed to help you learn various Digital Marketing skills from the comfort of your home. Each of these courses is taught by an industry expert through high-quality videos. You’ll also get to attend live sessions with a trainer in these courses and each course ends with exams and assignments.

If you have any doubts or questions regarding SEO or Digital Marketing then let us know in the comment section down below. Happy Reading!