The Ultimate Guide for Content Writers – Scope, Growth, Salaries in India and Abroad

Updated on: Mar 31, 2024

In this article, we will explore the importance of content writers, content writers’ salaries in India, content writer salary for freshers, and content writers’ salaries per month.

Although content writing is not anything new, it has changed drastically in terms of delivery and platforms or channels. As Google recognizes and prefers quality content, there has been a rising need for digital content writers.

With so many digital marketing channels in the market, there are plentiful jobs available for different job roles within digital marketing. Out of these, content marketing has really picked up over the last few years. With more and more companies understanding the importance of content and SEO, the demand for content writers has increased over the years.

Also Read: SEO Salary in India 2022

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Scope & Growth of Content Writers

content writer salary in India

If you enjoy creating things and have a knack for reading and writing, a basic understanding of language, then content writing in India can be a good source of income for you. 

As more companies are moving into digitization, the importance of digital marketing has been realized. Consumers interact with the internet through content and hence, companies have realized the need for quality content and the need to invest and develop it for business purposes. Hence, the scope and growth of content writers are immense. 

Today, over 50% of marketers believe that investing in content brings them more engagement and leads to a higher brand recall. It also drives about 7% more traffic to your webpage with a conversion rate that is 6 times higher. Over 70% of organizations hire content strategists for their content strategy and to help grow the brand.

Now that we know content writers are going to stay for long, let’s quickly understand how content writers are different from copywriters and how their salary differs from each other. 

Copywriter vs Content Writer Salary: Difference

The role of content writer and copywriters generally overlap when we talk about content creation, yet they’re poles apart when it comes to responsibilities, skills, and, notably, their salaries.

Let’s understand the differences in detail:

(a) Responsibilities:

Content writers: Content writers are responsible for creating informative, educational and entertaining content that adds value to the readers. They are expected to generate long-form content that builds a sense of authority and credibility among the users. 

Copywriters: Copywriters are responsible for crafting persuasive content for advertisements, marketing campaigns and promotions. They aim to capture the attention and evoke emotions with compelling ad copies.

(b) Skills:

Content writers: Content writers are expected to have strong research skills, attention to details and adaptability to write for different platforms. Content writers should know how to draft content in a way where it covers all the necessary information in a digestible format.

Copywriters: Copywriters are expected to have exceptional creativity, persuasive skills and a thorough understanding of the market and audience emotions. They need to have an understanding of their target audience that will help in driving conversions.

(c)   Copywriter vs Content Writer Salary

It’s true that both the job roles are very important in terms of content creation but copywriters tend to draw higher salaries compared to content writers as to their skills, nature of work, etc. impacts directly to the sales and revenue of the business.  

Now that we know the difference between a content writer and a copywriter, let’s quickly glance through what all factors determine the salary of a content writer.

Factors That Determines the Salary of a Content Writer

Content writers are in demand but just like any other field, their salary varies based on certain parameters. The below-mentioned points impacts a content writer salary:

(a) Amount of experience

(b) Content writing skills and expertise

(c)  SEO knowledge

(d) Job location

(e) Job responsibility

These parameters not just help you understand the amount of money you’re going to make as a content writer but it also helps in salary negotiation during the interview process. 

Let’s understand the pay scale of different content writer roles in India.

Content Writer Salary in India for All Roles 

Wondering what a content writer’s salary is like in India? Let’s have a look:

  • Content Writer Salary Per Article In India

The salary for a content writer per article depends on various factors such as the number of years of experience, amount of research, and the quantum of work. If you write basic articles by a fresher, then the average charge is anything between INR 0.25 to INR 1 per word. 

  • Freelance Content Writer Salary

The national average salary of a freelance content writer salary is about INR 25,000 in India. 

  • Junior Content Writer Salary

A junior content writer’s salary is INR 2.3 lakhs per annum in India.

  • Senior Content Writer Salary

A junior content writer’s salary is about INR 5.6 lakhs per annum in India.

  • SEO Content Writer Salary

An SEO content writer’s salary ranges between INR 3.6 lakhs to 5.4 lakhs per annum in India.

  • Digital Content Writer Salary

The average salary of a digital content writer is INR 2,93,000 in India.

  • Technical Content Writer Salary

The average salary of a technical content writer is INR 4,95,000 in India.

  • Web Content Writer Salary

The average salary of a web content writer in India is INR 20,000.

  • Content Marketing Writer Salary

The average salary of a content marketing writer in India ranges from INR 20,000 to INR 60,000.

  • Copywriter vs Content Writer salary

Wondering what the difference between a copywriter and a content writer’s salary is? The average salary of a content writer in India is INR 20,000 and that of a copywriter is INR 26,000. Copywriters are a little better paid than content writers.

Content Writer Salary Internationally

Let’s have a look at some of the content writer salary all over the world –

  • Content Writer Salary In Dubai

The average salary of a content writer in Dubai is AED 4,250 per month.

  • Content Writer Salary In the UK

The average salary of a content writer in the UK is ÂŁ48,750 per annum.

  • Content Writer Salary In the USA 

In the USA, the average content writer salary is $48,715 per annum.

  • Content Writer Salary In Canada

The average salary of a content writer in Canada is CAD 45,692 per annum.

  • Content Writer Salary In the Philippines

The average salary of a content writer in the Philippines is ₱ 3,90,000 per annum.

  • Content Writer Salary In Pakistan

The average salary of a content writer in Pakistan is Rs. 3,50,000 per annum.

  • Content Writer Salary In Nigeria

In Nigeria, the average content writer salary is NGN 99,995 per month.

How to Become a Well-paid Content Writer? 

Here are a few steps you can follow to become a well-paid content writer –

  • Build a strong portfolio

You need to showcase your capabilities and the best way to do that is to build a strong portfolio. You can include blogs for different industries, case studies, eBooks, etc.

Your portfolio needs to be compelling enough for an industry expert to hire you. 

  • Build authority 

The best way to prove your capabilities and build authority is by having your own blog. This gives you a sense of expertise or authority and you will be able to charge your clients fairly at a higher price. Lastly, you’ll also be able to convert potential clients at a faster rate. 

  • Pitch to Potential Clients

Pitching to new clients is important. The key here is to formulate a crisp, clear and impactful pitch that will give you conversions. The follow-up is equally important as this is where you can really sell yourself and can open a conversation. 

  • Upskill

You need to showcase that you are serious and passionate about writing. One way of showing commitment is to keep upskilling. We recommend this content marketing course that will really impress your employers.

  • Join Facebook Groups

Join Facebook communities where people are looking to hire content writers. Keep posting about your qualifications and be up-to-date with any openings posted on the group. 

  • Join Freelancing Networks

Freelancing sites such as Fiverr and Upwork are places where you can reach out to people who are looking for freelance content writers.

  • Use Social Media 

Follow content writing portals and communities on social media. You can also build your own social media page and direct them to your LinkedIn page or your blog.

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Q. What is the salary of a content writer in India per month? 

The average salary of a content writer per month is about INR 25,000 per month.

Q. Do content writers make good money?

It depends on the quality and the kind of responsibilities and roles that a content writer takes on and delivers to the client. 

Q. Is content writing a good career?

Yes, content writing is a good career. You have the ease to work from anywhere if you are freelancing and can work at any time. With time and experience, your writing capabilities, and language fluency also get better.

Q. What is the starting salary for a writer?

The starting salary for a writer in India is about INR 20,000 per month. 


We really hope you enjoyed reading this article on content writer salary in India and abroad and it gave you valuable insight into how much salary you should expect as a content writer. 

Upskilling is also important when it comes to content marketing. An MBA on your resume would leave scope for better compensation. 

Check out this MBA Level Post Graduation Program in Digital Marketing that will give you an edge over the other applicants as it gives you a holistic understanding on digital marketing that you can apply to content strategy. 

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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