What is the SEO Salary in India and Internationally? – Let’s Find Out

Updated on: Nov 16, 2022

Looking for the potential SEO salary you can earn? This quick read has all your answers. Let’s start with a brief introduction to what SEO is. 

What is SEO?

SEO is search engine optimization, ie, optimizing your website for search engines to rank in the top positions and attract higher traffic. 

Today, ranking at the top of the search results has become a must for every website because the search queries are highly intent-driven. And with Google’s algorithm, users always find their answers in the first page results. And that’s exactly what SEO deals with.

SEO is a very important part of the booming digital marketing industry. Businesses have started to understand that having a website is just the start of their online journey. With a rise in businesses going online, there has been a surge in the demand for SEO professionals globally and it is going to rise in the coming years. 

Also Read: Top 10 Benefits of Search Engine Optimization

So, if you are considering a career in SEO, know that it is dynamic, fast-changing hence a lot of learning, has a great reward point financially and has been one of the most sought-after jobs in the digital marketing field.

Bonus Tip: If you want to learn digital marketing and make a thriving career in it, pursuing an MBA in Digital Marketing can be a great option for you. It offers a comprehensive and strategic approach to mastering this ever-evolving field, equipping you with advanced knowledge in areas such as market analysis, consumer behavior, and data-driven decision-making.

Before we look at the SEO salary statistics, here are some factors that will determine your salary.

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5 Factors that Will Determine Your SEO Salary


  • Work Experience

It is the most important factor when it comes to SEO salary. The more work experience, the higher the salary package you can demand. Employers seek candidates that can help the company grow with their value additions. 

  •  Expertise 

How good you are at SEO and how much knowledge you have really mattered. Even though you may be a fresher with no work experience, you can ace it by actively taking the initiative to learn and keep yourself up-to-date with the technical know-how. Even for consultants, it is imperative to keep learning and adapting as a client would essentially hire them for their expertise.

If you’re looking for a comprehensive SEO course to add to your resume, you must consider taking up this online SEO course. You will be able to master tools such as Google Search Console, Google page speed, Yoast, Moz, and many more as part of the course’s curriculum as well as learn the technical aspects which are the trickiest part of SEO. 

  • Designation

Your designation will also determine your salary. There are set industry standards for every designation.

  • Geographical Location

Although an  SEO salary largely depends on qualification and designation, it also depends on the geographical location of the work. Pay scales would differ with the cost of living. Cities such as Delhi, Mumbai, Bangalore, Hyderabad, Pune, and Chennai offer the highest-paid SEO jobs in India. 

  • Education

A qualification in digital marketing, information technology, or a related field can really help boost your starting salary. If you’re looking to dig deep into the world of digital marketing, check out The What, Why, Where, and How of a Career in Digital Marketing.

Now that we’re aware of the factors that can influence your SEO salary, let’s finally look at the numbers.

Must Read: 11 Best Digital Marketing Courses

SEO Salary in India 2023- Based on Designations


With the immense demand for digital marketing experts in India, we have seen a surge in demand for skilled SEO experts. From freshers to directors, the demand is across all designations. According to Glassdoor, here are the average SEO salaries in India based on designation. 

Job Title Average Salary (LPA) Range
SEO Executive ₹ 1,80,000 ₹ 1L – 2L
SEO Analyst ₹ 2,33,000 ₹ 2L – 2.5L
SEO Specialist ₹ 2,74,000 ₹ 2.5L – 4L
SEO Manager ₹ 5,55,000 ₹ 5L – 7L
SEO Director ₹ 7,00,000 ₹ 7L – 18L
SEO Consultant ₹ 3,12,000 ₹ 2L – 3.5L



1. SEO Fresher / Executive Salary in India

seo executive salary in india


An SEO executive is someone who has no prior experience whatsoever. SEO executives are usually mentored by SEO Analysts. They are trained to learn about the tools and various techniques of SEO. The average salary for an SEO executive/fresher is about INR 18,000/month.


2. SEO Analyst Salary in India 

seo analyst salary in india


An SEO executive is one who performs all the tasks related to SEO in an organization. He is usually the one to analyze trends and identify trending keywords. They work on creating quality content and optimization of the website. The average salary for an SEO analyst is INR 20,000 per month.


3. SEO Specialist Salary in India

seo specialist salary in india


An SEO strategist is responsible for strategizing, ideating, and analyzing SEO campaigns. An SEO strategist’s average pay is around INR 25,000 per month. They closely work with the analyst and the executive to get campaigns moving.


4. SEO Manager Salary in India

seo manager salary in india


An SEO manager is one who manages and supervises the day-to-day workings of the team. They oversee the daily tasks of the team in accordance with other teams such as social media,  and the company’s management as well. The average base salary for an SEO manager is INR 44,349 per month.


5. SEO Director Salary in India

seo director salary in india


SEO directors are usually the heads of the department. They set targets as well as goals for the entire department keeping in mind the company’s growth. An SEO director also looks into working with other team members for inter-department projects. The average salary of an SEO director is about INR 60,000 per month.


6. SEO Consultant Salary in India


An SEO consultant is a third-party consultant who plans, implements, and executes all SEO campaigns from scratch for their clients. They could work independently or have a team working with their clients. 

They are like advisors to the company for all their SEO needs and services. The SEO salary for a consultant depends on expertise, projects, clients handled in the past, and the number of years of experience.

An SEO consultant with 1-4 years of experience can expect a salary of about INR 30,000 per month


SEO Salary in 2023 – Based on Indian Locations

The salary for SEO professionals changes with the location. It largely depends on the cost of living depending on the geographical location. Here’s a look at the SEO salaries based on locations in India according to Glassdoor’s recent data – 


1. SEO Salary in Mumbai

seo salary in mumbai


The average SEO salary for freshers/executives in Mumbai is about INR 18,000 per month.


2. SEO Salary in Delhi

seo salary in delhi


The average SEO salary for freshers/executives in Delhi is about INR 20,000 per month.


3. SEO Salary in Bangalore


seo salary in delhi

The average SEO salary for freshers/executives in Bangalore is about INR 20,000 per month.


4. SEO Salary in Ahmedabad


seo salary in ahmedabad

The average salary for SEO freshers/executives in Ahmedabad is about INR 17,000 per month.  


5. SEO Salary in Pune

seo salary in pune


The average salary for an SEO executive/fresher in Pune is about INR 17,000 per month. 


SEO Salary in 2023 – Based on International Locations

According to Glassdoor, here is the recent update on SEO salaries based on top international locations.


1. SEO Salary in Dubai, UAE


seo salary in uae

There has been a rise in demand for SEO jobs in UAE, especially in cities such as Dubai. The average pay package for a fresher is AED 5,000 per month.


2. SEO Salary in London, UK

seo salary in uk


The UK has numerous job opportunities for SEO specialists. If you are a fresher, the average salary is about £ 33,000 per year.


3. SEO Salary in the USA

seo salary in usa


It is a great place for career prospects in SEO. The average base pay for SEO executives in the USA is about $51,000 per annum.


4. SEO Salary in Canada


Canada is booming with a high demand for SEO professionals. The average base pay for SEO executives in Canada is about CA$56,400 per year. 


If you want us to cover the SEO salary in your location, let us know in the comments below. 

Now that we have looked at the SEO salary stats for different designations and locations across India and internationally, here are some commonly asked questions you must read.

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FAQs – Frequently Asked Questions

1. Does SEO have a bright scope in India?

The scope of SEO is very bright in the coming years. It shall give you abundant opportunities in the future. One can work as an in-house employee, on a freelance basis, or even independently. The number of job opportunities has been increasing over the years.

2. Do SEO jobs pay well?

Yes, it does. The average starting salary is about INR 2-8 lakh depending on past experience, institute, and other factors. 

3. What is the highest salary for SEO in India?

The highest salary for SEO jobs in India with 5-10 years of experience is 15-30 lakh per annum or more.

4. What is the SEO Salary per hour in India? 

The average SEO salary per hour is about INR 250 which is about 4,50,000 per annum. More experienced professionals can earn 11,000,000 INR per year. Freshers can expect 2,75,000 per annum.

To Conclude,

With the growing demand for SEO professionals in India, the future of SEO is very bright. With freshers earning about INR 2.8 lakh per annum, mid-level professionals earning about INR 3.5-6.5 lakh, and experienced professionals earning around 15-30 lakh INR per annum depending on previous work experience, company as well as location.

If you’re already an SEO professional and wish to upskill and know more about digital marketing, our MBA in Digital Marketing – PG Program is just the right choice. With assured placements, this course can help you climb up the ladder, and brush up on your managerial skills as well as your digital marketing know-how. 

If you liked reading this article and found it informative, tell us in the comments below!

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Meherzad Karanjia

Ex Chief Learning Officer, IIDE

He has over 19 years of experience in the Digital Marketing and Design space. He is someone who understands all the elements of the Digital gamut ranging from User Experience, Graphics Design, SEO, SEM, Analytics, Media Planning.....[Read full bio]


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