SEO is search engine optimization, ie, optimizing your website for search engines to rank on the top positions and attract higher traffic.
Today, ranking on the top of the search results has become a must for every website because the search queries are highly intent-driven. And with Google’s algorithm, users always find their answers in the first page results. And that’s exactly what SEO deals with.
SEO is a very important part of the booming digital marketing industry. Businesses have started to understand that having a website is just the start of their online journey. With a rise in businesses going online, there has been a surge in the demand for SEO professionals globally and it is going to rise in the coming years.
So, if you are considering a career in SEO, know that it is dynamic, fast-changing hence a lot of learning, has a great reward point financially and has been one of the most sought-after jobs in the digital marketing field.
Before we look at the SEO salary statistics, here are some factors that will determine your salary.
Factors that Determine Your Salary
- Work Experience
Work experience is the most important factor when it comes to SEO salary. The more the work experience, the higher the salary package you can demand. Employers seek candidates that can help the company grow with their value additions.
How good you are at SEO and how much knowledge you have really matters. Even though you may be a fresher with no work experience, you can ace it by actively taking the initiative to learn and keep yourself up-to-date with the technical know-how. Even for consultants, it is imperative to keep learning and adapting as a client would essentially hire them for their expertise.
If you’re looking for a comprehensive SEO course to add to your resume, you must consider taking up this online SEO course. You will be able to master tools such as Google Search Console, Google page speed, Yoast, Moz and many more as part of the course’s curriculum as well as learn the technical aspects which are the trickiest part of SEO.
Your designation will also determine your salary. There are set industry standards for every designation.
- Geographical Location
Although an SEO salary largely depends on qualification and designation, it also depends on the geographical location of the work. Pay scales would differ with the cost of living. Cities such as Delhi, Mumbai, Bangalore, Hyderabad, Pune and Chennai offer the highest paid SEO jobs in India.
A qualification in digital marketing, information technology or a related field can really help boost your starting salary. If you’re looking to dig deep into the world of digital marketing, check out The What, Why, Where and How of a Career in Digital Marketing.
Now that we’re aware of the factors that can influence your SEO salary, let’s finally look at the statistics.
SEO Salary in India 2021- Based on Designations
With the immense demand for digital marketing experts in India, we have seen a surge in demand for skilled SEO experts. From freshers to directors, the demand is across all designations.
|Job Title||Average Salary (LPA)||Range|
|SEO Executive||₹ 1,40,000||₹ 1L – 2L|
|SEO Analyst||₹ 2,32,000||₹ 2L – 2.5L|
|SEO Specialist||₹ 2,66,000||₹ 2.5L – 4L|
|SEO Manager||₹ 5,22,000||₹ 5L – 7L|
|SEO Director||₹ 15,00,000||₹ 7L – 18L|
|SEO Consultant||₹ 2,50,000||₹ 2L – 3.5L|
The national average salary of an SEO professional is about 2,50,000 per annum.
1. SEO Fresher / Executive Salary in India
An SEO executive is someone who has no prior experience whatsoever. SEO executives are usually mentored by SEO Analysts. They are trained to learn about the tools and various techniques of SEO. The average salary for an SEO executive/fresher is about 1.4 lakhs per annum.
2. SEO Analyst Salary in India
An SEO executive is one who performs all the tasks related to SEO in an organization. He is usually the one to analyze trends and identify trending keywords. They work on creating quality content and optimization of the website. The average salary for an SEO analyst is 232,386 per annum.
3. SEO Specialist Salary in India
An SEO strategist is responsible for strategizing, ideating and analyzing SEO campaigns. An SEO strategist’s average pay is around 266,000 per annum. They closely work with the analyst and the executive to get campaigns moving.
4. SEO Manager Salary in India
An SEO manager is one who manages and supervises the day-to-day workings of the team. They oversee the daily tasks of the team in accordance with other teams such as social media, and the company’s management as well. The average base salary for an SEO manager is 5,22,232 per annum.
5. SEO Director Salary in India
SEO directors are usually the heads of the department. They set targets as well as goals for the entire department keeping in mind the company’s growth. An SEO director also looks into working with other team members for inter-department projects. The average salary of an SEO director is about 7,00,000-18,00,000 per annum.
6. SEO Consultant Salary in India
An SEO consultant is a third-party consultant who plans, implements and executes all SEO campaigns from scratch for their clients. They could work independently or have a team working with their clients.
They are like advisors to the company for all their SEO needs and services. The SEO salary for a consultant depends on expertise, projects and clients handled in the past and the number of years of experience.
An SEO consultant with 1-4 years of experience can expect a salary of about INR 2,40,000 per month.
SEO Salary – Based on Indian Location
The salary for SEO professionals changes with the location. It largely depends on the cost of living depending on the geographical location. Here’s a look at the SEO salaries based on locations in India –
1. SEO Salary in Mumbai
The average salary for SEO executives in Mumbai is about INR 17,330 per month and a managerial level SEO employee can expect about INR 50,500 per month.
2. SEO Salary in Delhi
The average salary for an SEO fresher in Delhi is about INR 17,175 per month and an SEO manager can expect around INR 42,000 per month.
3. SEO Salary in Bangalore
The average salary for an SEO fresher in Bangalore is about INR 20,000 per month. An experienced manager can expect a compensation of INR 42,000 per month.
4. SEO Salary in Ahmedabad
The average salary for an SEO fresher in Ahmedabad is about INR 15,000 per month. An experienced SEO manager in Ahmedabad can expect a compensation of INR 40,000 per month.
5. SEO Salary in Pune
The average salary for an SEO fresher in Pune is about INR 16,000 per month and an experienced manager can expect around INR 50,000 per month.
SEO Salary – Based on International Locations
1. SEO Salary in Dubai, UAE
There has been a rise in demand for SEO jobs in UAE, especially in cities such as Dubai. The average pay package for a fresher is AED 6,000 and for a managerial role is about 18,000 AED per month.
2. SEO Salary in the UK
The UK has numerous job opportunities for SEO specialists. If you are a fresher, the average salary is about £ 25,000 a year and for a senior role, it would be about £ 38,500 per annum depending on skills and expertise as well as the location within the UK.
3. SEO Salary in the USA
The USA is a great place for career prospects in SEO. The average base pay for SEO executives in the USA is about $59,000 per annum and for managers, it is about $71,000 per annum.
4. SEO Salary in Canada
Canada is booming with a high demand for SEO professionals. The average base pay for SEO executives in Canada is about CA$51,330 per year and for managers, it is about CA$54,000 per annum.
Now that we have looked at the SEO salary stats for different designations and locations, here are some commonly asked questions you must read.
FAQ’s – Frequently Asked Questions
1. Does SEO have a bright scope in India?
The scope of SEO is very bright in the coming years. It shall give you abundant opportunities in the future. One can work as an in-house employee, on a freelance basis or even independently. The number of job opportunities has been increasing over the years.
2. Do SEO jobs pay well?
Yes, it does. The average starting salary is about INR 2-8 lakh depending on past experience, institute and other factors.
3. What is the highest salary for SEO in India?
The highest salary for SEO jobs in India with 5-10 years of experience is 15-30 lakh per annum or more.
4. What is the SEO Salary per hour in India?
The average SEO salary per hour is about INR 250 which is about 4,50,000 per annum. More experienced professionals can earn 11,000,000 INR per year. Freshers can expect 2,75,000 per annum.
With the growing demand for SEO professionals in India, the future of SEO is very bright. With freshers earning about INR 2.8 lakh per annum, mid-level professionals earning about INR 3.5-6.5 lakh and experienced professionals earning around 15-30 lakh INR per annum depending on previous work experience, company as well as location.
If you’re already an SEO professional and wish to upskill and know more about digital marketing, our 11-month MBA-level post-graduation program in digital marketing is just the right choice. With assured placements, this course can help you climb up the ladder, brush up on your managerial skills as well as your digital marketing know-how.
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