Looking for digital marketing courses in Leicester? We have shortlisted the 5 best digital marketing courses in Leicester along with all the necessary course details that you need to know before choosing your course.
Digital marketing is the future of marketing. Researchers have found a 20% increase in digital marketing activities of businesses from 2020 to 2021. This suggests that the pandemic has urged more and more people to turn towards digital marketing. Hence, it is the right time to pursue a career in digital marketing.
Have a look at what the job market for digital marketers looks like in and around Leicester.
Source: indeed.com
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Quick Read
Don’t have the time to read the entire blog? Here’s the synopsis!
Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Leicester are:
- IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
- Leicester College– Offers a comprehensive range of further education courses and training.
- Pitman Training– Offers training in several courses across a variety of fields.
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Leicester.
List of Top 5 Digital Marketing Courses in Leicester
Here’s an overview of the top 5 digital marketing courses in Leicester, their duration, and their fee structure.
| INSTITUTES | Duration | Fees |
|---|---|---|
| IIDE – The Digital School | 4 to 6 Months | USD 1,500 to 2000 |
| Leicester College | 18 Months | – |
| Pitman Training | 200 Hours | – |
| Imperial College Business School | 21 Weeks | USD 5415 |
| upGrad | 5 Months | USD 282 |
1. IIDE – The Digital School
IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Learning Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | ACDM | PCDMS |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | Yes | Yes |
| Placement Assistance | Yes | Yes |
| Interpersonal & Corporate Skills | Yes | Yes |
| Agency & Leadership Skills | No | Yes |
| Project Management | No | Yes |
| Case Studies from Harvard Business Review | No | Yes |
| Simulation from Harvard Business Review | No | Yes |
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Course Faculty
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
Placement Assistance
IIDE offers 100% placement assistance to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 1,500 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 2,000 |
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/
2. Leicester College
Leicester College offers a comprehensive range of further education courses and training in support of technical, vocational, and higher education qualifications across a broad range of subject areas.
Their excellent facilities and expert teaching provide students with the knowledge, skills, and experience to be a leader in their chosen field, opening doors to employment.
Have a look at the structure of their digital marketing advanced apprenticeship program.
Course Syllabus
- Email marketing
- Social media
- Search Engine Optimisation and Pay Per Click
- Content marketing
- Copywriting
- Content Management Systems
- Mobile apps
- Understanding and applying basic marketing principles
- Understanding the role of customer relationship marketing
- Understanding teamwork in delivering digital marketing campaigns
- Understanding and applying the customer lifecycle
- Principals of coding
- Understanding logic in coding
- Understanding software language
- Understanding the compatibility of code on different platforms
Course Duration & Fees
Leicester College is #2 on our list of digital marketing courses in Leicester. The duration of the digital marketing advanced apprenticeship is 18 months. To learn about the fee structure, please contact the institute using the contact information given below.
Course Highlights
- Develop a strong understanding of marketing theory
- Learn to use a variety of technologies to reach your customers
- Job placement assistance
- Expert faculty
Contact Details
Address: Welford Road, Leicester, LE2 7LW
Phone: 0116 224 2240
3. Pitman Training
Pitman Training Insitute offers training in several courses across a variety of fields. It also has quite a few centers for training across England.
The institute offers both classroom and online training to students along with an opportunity to work on live projects. Their training packages are job oriented and cover basic to advanced topics.
Have a look at the digital marketing course structure.
Course Syllabus
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Optimization
- Paid Search with Google Ads
- Display and Video Advertising
- Email marketing
- Website optimization
- Google Analytics
- Digital marketing strategy
Course Duration & Fees
Pitman Training is #3 on our list of digital marketing courses in Leicester. The duration of the course is 200 hours. To learn about the fee structure, please contact the institute using the contact information given below.
Course Highlights
- Certifications
- Flexible training
- Expert tutors
- Practical training
- Doubt solving sessions
Contact Details
Phone: 01937 869563
4. Imperial College Business School
Imperial College Business School is one of the finest schools in the world.
The Professional Certificate Digital Marketing Course offered by them will equip students with the most in-demand digital marketing skills. They also offer hands-on experience using the latest tools and techniques to accelerate your career in an increasingly digital world.
Given below are the details of their course structure.
Course Syllabus
- Introduction
- Social Media Marketing II – Platforms
- Customer Behaviour, Segmentation, and Journey Mapping
- Customer Segmentation and Big Data
- Online Product Positioning
- Artificial Intelligence in Digital Marketing
- Paid Search
- Driving Sales With Digital Performance Metrics
- Search Engine Optimisation (SEO)
- A/B Testing
- Content Marketing
- Sentiment Analysis
- Email Marketing
- Brand Management in the Digital World
- Winning the War of Attention and Online Advertising
- Managing Customer Relationships
- Online Customer Engagement I
- Framework for Implementing Digital Marketing
- Online Customer Engagement II
- Capstone Project
- Social Media Marketing I – Paid and Organic
Course Duration & Fees
Imperial College Business School is #4 on our list of digital marketing courses in Leicester. The duration of the Digital Marketing Professional course is 21 weeks, with 10-15 hours of study per week. The fee structure of the course is USD 5415.
Course Highlights
- Gain an in-depth perspective on the digital marketing tactics
- Discover how emerging analytics, tools, and technologies
- Understand customer-segmentation strategies and devise ways to improve customer experience
- Stay up to date with the latest developments
Contact Details
Phone: +44 148 369 4881
5. upGrad
Established in 2015, upGrad is an online higher education platform offering industry-relevant courses designed and taught by industry experts. The institute trains college students to be industry-ready by filling the gap between college academics and corporate requirements.
With a great media presence on platforms such as Business Standard, Livemint and upGrad is one of the largest online higher education companies.
The institute has trained more than 10 lakh students to date and has over 300 top companies hiring students from them.
upGrad offers courses in Digital Marketing, Data Analytics, and Full Stack Development. Given below are the details of the Digital Marketing course structure.
Course Syllabus
- Excel basics for marketers
- Digital Marketing Metrics and Channels
- Social Media Marketing
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Display Advertising
- Web Analytics
- Content Marketing
- Creating a blog
- Programmatic ad-buying and display marketing
- Email Marketing
- Integrated marketing strategy
- Soft skills of a digital marketer
Course Duration & Fees
UpGrad is #5 on our list of digital marketing courses in Leicester. The duration of the digital marketing is 5 months and the fee is USD 282.
Course Highlights
- One-on-one sessions
- Career Guidance
- Placement support
- Resume building
- Mock interviews
- Soft skill training
- Learn from experts
- Real-time industry projects
- Certifications
- Live and recorded sessions provided
Contact Details
Phone: 1800 210 2020
Email: [email protected]
These were the top 5 digital marketing courses in Leicester for you to choose from to ascend your digital skills. Let’s look at some of the commonly asked questions.
FAQs – Frequently Asked Questions
Q. Which is the best place to study Digital Marketing?
The best place to learn digital marketing is the Indian Institute of Digital Education. They offer an online advanced digital marketing course & an MBA in Digital Marketing.
IIDE was awarded as “India’s Best Digital Learning Institute” by the Indian Education Congress and Awards 2020 and by the World Education Congress Awards 2021. The institute is also going global and raising the bar of imparting education all over.
Q. Who needs a digital marketing strategy?
Basically, any business that wants to increase its online presence while attracting more customers online needs a digital marketing strategy or services. This is because more and more businesses are going online these days as more consumers rely on the Internet to find the products and services they are looking for.
Q. What is the Fee for Digital Marketing Courses in Leicester?
The digital marketing course fees in Leicester on average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971 + Taxes.
Q. What is the qualification for digital marketing?
No specific qualification is required to learn digital marketing. One can learn digital marketing anytime one wants to upskill themselves. Although, a basic qualification of Class 12 passing for certification courses and a graduation degree for postgraduate courses is required.
Q. Is digital marketing a good career?
Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialize in this skill-driven industry.
To Conclude
These were the top 5 digital marketing courses in Leicester. As we look for new skills to develop and sharpen our knowledge in today’s world, learning about Digital Marketing becomes a prerequisite.
In our opinion, you should check out IIDE’s Online Digital Marketing Course and learn the in-demand skills required in the digital industry from the safety of your home. With guaranteed placements, the latest curriculum, and amazing trainers, IIDE’s course is worth taking!
We hope the blog has helped gain insight and choose the most suitable institute for you. Let us know in the comments section below.
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