Top 5 Digital Marketing Courses in Leicester To Upskill Yourself

Updated on: Feb 23, 2024
Digital Marketing Course in Leicester - Featured Image

Looking for digital marketing courses in Leicester? We have shortlisted the 5 best digital marketing courses in Leicester along with all the necessary course details that you need to know before choosing your course.

The Bureau of Labor Statistics predicts a 10% increase in job demand for marketing professionals by 2026. Such an increase is higher than the national average for all occupations.

Digital marketing is the future of marketing. Researchers have found a 20%  increase in digital marketing activities of businesses from 2020 to 2021. This suggests that the pandemic has urged more and more people to turn towards digital marketing. Hence, it is the right time to pursue a career in digital marketing. 

Have a look at what the job market for digital marketers looks like in and around Leicester.

Digital Marketing Courses in Leicester - Job Statistics

Source: indeed.com 

Don’t you think it’s high time to master your digital marketing skills?

If you are someone who has recently graduated and wants to pursue a postgraduate degree in digital marketing, check out this 11-month MBA – Level Post Graduation in Digital Marketing program and earn a degree from the comfort of your home.

 

Types of Digital Marketing Courses in Leicester

Offline Courses:

If you’re looking to delve deep into the world of digital marketing and acquire expertise, an offline program is the ideal choice. These programs, usually in the form of a Master’s or PG, offer an extensive curriculum that emphasizes advanced strategies, managerial skills, and hands-on training.

If you are young, energetic, and eager to invest in your career, consider pursuing an intensive PG in digital marketing. Opting for a post-graduate program opens up possibilities for higher-paying positions and leadership roles in the industry, providing a solid foundation for your career.

Recommended for: Fresh graduates and newcomers to the field.

Online Courses:

online digital marketing courses provide a comprehensive exploration of digital marketing, all from the comfort of your own home. They cover a wide range of topics, giving learners a deeper understanding of the field.

If you have time constraints due to your job, business, or college commitments, online courses are highly recommended. These courses often span a few months, offering flexibility and an immersive learning experience.

Additionally, some online courses offer hybrid options, combining both online and offline training and assessments to further enhance the learning experience.

Recommended for: Working professionals, undergraduate students, and business owners.

Key Factors to Consider When Choosing a Digital Marketing Course

To choose the best digital marketing courses in Leicester for you, it’s essential to have answers to the following questions:

  • Does the course have module-specific professors with experience? And if so, which brands have they worked for?
  • Are there any networking opportunities with them?
  • What modules are covered in the course? Is the syllabus AI integrated?
  • Are case studies included in the curriculum to equip you with analytical skills?
  • Does the institute provide 1-on-1 mentoring?
  • Do they offer offline classes?
  • Are there any mandatory internships for practical learning?
  • Does the institute offer placement assistance?

You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Leicester.

List of Top 5 Digital Marketing Courses in Leicester

Here’s an overview of the top 5 digital marketing courses in Leicester, their duration, and their reviews.

Institute Course Duration Reviews
IIDE – The Digital School 4 – 6 Months 4.8
(1099 reviews)
Leicester College 18 Months 3.8 (135 Reviews)
Pitman Training 200 hours 2.5 (2 Reviews)
Imperial College Business School 21 Weeks 4.3 (30 reviews)
upGrad 5 Months N/A

 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Courses Offered

IIDE offers the following online courses in digital marketing:

Here’s a brief comparison of both the online courses:

Course Benefits Matrix ACDM PCDMS
Duration 4 months 6 months
Certifications Offered
Ai Integrated Syllabus
Placement Assistance
1-on-1 Mentoring
Module Specific Professors
Case Studies from Harvard Business Review
Leadership & Agency Skills
Project Management & Conflict Resolution

 

Other Courses Offered by IIDE

This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

 Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

ai tools taught at IIDE

Here’s what students have to say about IIDE:

Course Reviews

IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.

Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.


Digital Marketing Courses - IIDE Scholarships

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

 

2. Leicester College

digital marketing courses in LEICESTER - Leicester college logo

Leicester College offers a comprehensive range of further education courses and training in support of technical, vocational, and higher education qualifications across a broad range of subject areas. 

Their excellent facilities and expert teaching provide students with the knowledge, skills, and experience to be a leader in their chosen field, opening doors to employment. 

Have a look at the structure of their digital marketing advanced apprenticeship program.

Course Syllabus

  • Email marketing
  • Social media
  • Search Engine Optimisation and Pay Per Click
  • Content marketing
  • Copywriting 
  • Content Management Systems
  • Mobile apps
  • Understanding and applying basic marketing principles
  • Understanding software language
  • Understanding the compatibility of code on different platforms

Course Duration & Fees

Leicester College is #2 on our list of digital marketing courses in Leicester. The duration of the digital marketing advanced apprenticeship is 18 months.  To learn about the fee structure, please contact the institute using the contact information given below.

Course Highlights

  • Develop a strong understanding of marketing theory 
  • Learn to use a variety of technologies to reach your customers
  • Job placement assistance
  • Expert faculty
Course Benefits Matrix Leicester College
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

We couldn’t find any placement partners on their page, kindly check with the institute to know more.

Course Reviews

Pitman Training has a Google rating of 3.8 and 135 reviews, it’s advisable to conduct your own research as it has only 2 reviews about the institute to make an informed decision.

Culture

We couldn’t find any Student culture on their page, kindly check with the institute to know more.

Contact Details

Address: Welford Road, Leicester, LE2 7LW
Phone: 0116 224 2240 

Learn From India’s #1
Digital Marketing Institute

AI-Based Curriculum

Dive in to the future with the latest AI tools

Placement at top brands and agencies

& more...

Talk to counsellor

Watch Free Masterclass

Karan Shah

Founder & CEO, IIDE

3. Pitman Training

digital marketing courses in LEICESTER - Pitman training logo

Pitman Training Insitute offers training in several courses across a variety of fields. It also has quite a few centers for training across England. 

The institute offers both classroom and online training to students along with an opportunity to work on live projects. Their training packages are job oriented and cover basic to advanced topics.

Have a look at the digital marketing course structure.

Course Syllabus 

  • Introduction to Digital Marketing
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization
  • Paid Search with Google Ads
  • Display and Video Advertising
  • Email marketing
  • Website optimization
  • Google Analytics
  • Digital marketing strategy

Course Duration & Fees

 Pitman Training is #3 on our list of digital marketing courses in Leicester. The duration of the course is 200 hours.  To learn about the fee structure, please contact the institute using the contact information given below.

Course Highlights

  • Certifications
  • Flexible training
  • Expert tutors
  • Practical training
  • Doubt solving sessions
Course Benefits Matrix Pitman Training
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

We couldn’t find any placement partners on their page, kindly check with the institute to know more.

Course Reviews

Pitman Training has a Google rating of 2.5 and 2 reviews,it’s advisable to conduct your own research as it has only 2 reviews about the institute to make an informed decision.

Culture

We couldn’t find any Student culture on their page, kindly check with the institute to know more.

Contact Details 

Phone: 01937 869563

 

4. Imperial College Business School 

digital marketing courses in LEICESTER - Imperial college logo

Imperial College Business School is one of the finest schools in the world.

The Professional Certificate Digital Marketing Course offered by them will equip students with the most in-demand digital marketing skills. They also offer hands-on experience using the latest tools and techniques to accelerate your career in an increasingly digital world.

Given below are the details of their course structure.

Course Syllabus 

  • Introduction
  • Artificial Intelligence in Digital Marketing
  • Paid Search
  • Search Engine Optimisation (SEO)
  • A/B Testing
  • Content Marketing
  • Sentiment Analysis
  • Email Marketing
  • Brand Management in the Digital World
  • Online Customer Engagement 
  • Capstone Project
  • Social Media Marketing I – Paid and Organic

Course Duration & Fees

 Imperial College Business School is #4 on our list of digital marketing courses in Leicester. The duration of the Digital Marketing Professional course is 21 weeks, with 10-15 hours of study per week. The fee structure of the course is USD 5415.

Course Highlights

  • Gain an in-depth perspective on the digital marketing tactics
  • Discover how emerging analytics, tools, and technologies
  • Understand customer-segmentation strategies and devise ways to improve customer experience
  • Stay up to date with the latest developments
Course Benefits Matrix Imperial College
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

We couldn’t find any placement partners on their page, kindly check with the institute to know more.

Course Reviews

Imperial College has a Google rating of 4.3 and 30 reviews with students praising the comprehensive and up-to-date digital marketing course. However, it’s advisable to conduct your own research as it has only few reviews about the institute to make an informed decision.

Culture

We couldn’t find any Student culture on their page, kindly check with the institute to know more.

Contact Details 

Phone: +44 148 369 4881

 

5. upGrad

digital marketing courses in LEICESTER - UpGrad logo

Established in 2015, upGrad is an online higher education platform offering industry-relevant courses designed and taught by industry experts. The institute trains college students to be industry-ready by filling the gap between college academics and corporate requirements.

With a great media presence on platforms such as Business Standard, Livemint and upGrad is one of the largest online higher education companies. The institute has trained more than 10 lakh students to date and has over 300 top companies hiring students from them.

Course Syllabus

  • Excel basics for marketers
  • Digital Marketing Metrics and Channels
  • Social Media Marketing
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Display Advertising
  • Web Analytics
  • Content Marketing
  • Creating a blog
  • Programmatic ad-buying and display marketing
  • Email Marketing
  • Integrated marketing strategy
  • Soft skills of a digital marketer

Course Duration & Fees

UpGrad is #5 on our list of digital marketing courses in Leicester. The duration of the digital marketing is 5 months and the fee is USD 282. 

Course Highlights 

  • One-on-one sessions
  • Career Guidance
  • Placement support
  • Resume building
  • Mock interviews
  • Soft skill training
  • Learn from experts
  • Real-time industry projects
  • Certifications
  • Live and recorded sessions provided
Course Benefits Matrix upGrad
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

Fractal, Kantar, American Express, and Star are some of the brands that have previously hired students from upGrad.

Digital marketing courses in mumbai - upGrad Placement

Course Reviews

Many students have praised their learning experience at upGrad. However, while going through some of their reviews we found out that some professionals who transitioned into digital marketing were dissatisfied with their placement opportunities.

So if you want to get a better understanding of upGrad’s placements, we suggest you connect with their alumni.

Culture

Since upGrad’s courses are online, we were unable to find any pictures of their student culture.

Contact Details

Phone: 1800 210 2020
Email: customercare@upgrad.com 

These were the top 5 digital marketing courses in Leicester for you to choose from to ascend your digital skills. Let’s look at some of the commonly asked questions.

Additional points to consider

It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For e.g: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

Digital Marketing Courses in Delhi - Linkedin Screenshot

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.

By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals

As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.

Wishing you all the best for your future and happy learning!

 

FAQs – Frequently Asked Questions

Which is the best digital marketing course in Leicester?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. What is the Fee for Digital Marketing Courses in Leicester?

The digital marketing course fees in Leicester on average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971  + Taxes. 

Q. What are the eligibility criteria for a digital marketing course?

Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.

Q. Who needs a digital marketing strategy?

Basically, any business that wants to increase its online presence while attracting more customers online needs a digital marketing strategy or services. This is because more and more businesses are going online these days as more consumers rely on the Internet to find the products and services they are looking for.

Q. Why is digital marketing most effective?

There are many reasons why digital marketing is highly effective. One of its main reasons is it focuses only on the prospects most likely to purchase your product or service. It also levels the playing field in your industry as well as allows you to compete with the bigger brands.

Q. Is digital marketing a good career?

Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialize in this skill-driven industry.

Q. What are the main parts of digital marketing?

Digital marketing is usually divided into 8 main categories: search engine optimization (SEO), social media marketing (SMM), content marketing, mobile marketing, email marketing, pay-per-click (PPC), marketing analytics, and affiliate marketing.

Q. Is the digital marketing course difficult?

 Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, individual mentoring, and doubt clearing sessions, IIDE makes it easier for students to understand digital marketing while also teaching them how to master digital skills.

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She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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