Are you intending to pursue digital marketing as a career option, which is why you are looking for the best digital marketing courses in Reading for upskilling?
But first, let’s understand what Digital Marketing is and what is the importance of digital marketing in today’s world.
In the past few decades, marketing industries witnessed a massive change in consumer behaviour. With quick evolution in technology, the internet came into the picture and radio advertising led to Tv advertising, which then shifted to digital marketing.
While conventional advertising strategies attract specific markets, digital marketing allows companies to promote globally. In a place like Reading, digital marketing has great scope. Especially after Covid-19, the scope of digital marketing has accelerated and become a major focus of every business.
Before we dive into the list, let’s have a look at the job opportunities available in Reading, in the field of digital marketing. Prepare to be the best for all the opportunities that come your way.
(Source: Indeed.com)
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the right digital marketing courses in Reading for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.
Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in Reading.
List of Top 5 Digital Marketing Courses in Reading
Here’s an overview of the top 5 digital marketing courses in Reading and their course benefits at a glance. All 5 institutes provide Doubt-solving opportunities to students along with placement assistance. Other important aspects are listed below:
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online courses in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Course Benefits Matrix | ACDM | PCDMS |
|---|---|---|
| Duration | 4 months | 6 months |
| Certifications Offered | ✅ | ✅ |
| Ai Integrated Syllabus | ✅ | ✅ |
| Placement Assistance | ✅ | ✅ |
| 1-on-1 Mentoring | ✅ | ✅ |
| Module Specific Professors | ✅ | ✅ |
| Case Studies from Harvard Business Review | ❌ | ✅ |
| Leadership & Agency Skills | ❌ | ✅ |
| Project Management & Conflict Resolution | ❌ | ✅ |
Other Courses Offered by IIDE
- Post Graduation in Digital Marketing
Preferred by: Fresh Graduates
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
Here’s what students have to say about IIDE:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. University of West London
The University of West London is a public university in the United Kingdom. They offer a Master’s in Digital Marketing, designed by academic practitioners with award-winning professional experience. Each module is designed and delivered as part of a process that enables you to become confident digital marketing strategists and communications planners. It offers both, part-time and full-time. They offer one of the best digital marketing courses in London.
Course Syllabus
- Global Brand Management and Leadership
- Strategic Marketing and Psychology in the Digital Era
- Digital Retail Environments
- Content Marketing and Campaign Marketing
- Innovation, Creativity and Digital Futures
- Digital Marketing Dissertation
Course Highlights
- Course accredited by CIM
- Access to Perlego
- Specialist Career Advice
- Flexible Learning Hours
- Lifelong Career Support
| Course Benefits Matrix | The University of West London |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at the University of West London. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
Earning a 4.1-star rating on Google, the University of West London boasts dedicated educators and supportive accommodation services, as highlighted in glowing student reviews. One student praises the “lovely Teachers” and “lovely Reception,” while another commends the Student Accommodation Office for their “remarkable” assistance. However, some students mention inconsistencies in communication and administrative hiccups, which the university might address to enhance the overall experience.
Culture
Here, a glimpse of student life at the University of West London–
Contact Details
Phone Number – 0800 036 8888
If calling from outside UK – +44 (0)20 8231 2468
Address – St Mary’s Rd, Ealing, London W5 5RF, United Kingdom
Email Address – courses@uwl.ac.uk.
3. London School of Digital Marketing
Founded by a team of successful marketing and tech professionals, London School of Digital Marketing is an institution that works to meet the growing demand for designers, developers and marketers. They have a Certified Digital Learning course and are accredited by the Scottish Qualifications Authority at Level 8 on the Scottish Credit and Qualifications. The certification exams are available in 120 countries. They are highly known for their digital marketing courses in London
Course Syllabus
- Introduction to Digital Marketing
- Search Engine Optimization
- Pay Per Click (Google PPC)
- Digital Display and Video Advertising
- Social Media Marketing
- Social Media Marketing Advertising
- Email Marketing
Course Highlights
- Student Portal for Continuous Professional Development
- Globally Recognised Professional Diploma Certificate
- Case Studies and Digital Marketing Practical Exercises
- Latest updates to digital marketing tools and platforms with practical exercises
- Gain skills in creating a digital marketing strategy for a real business
- Only delivered by digital marketing skills experts
| Course Benefits Matrix | London School of Digital Marketing |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
Students from the London School of Digital Marketing (LSDM) get placed at companies like –
Course Reviews
Boasting a 5-star Google rating, the London School of Digital Marketing (LSDM) shines with its practical approach and supportive instructors, especially Marriott who consistently receives praise for his expertise and guidance. Students rave about the blend of theory and real-world application, leaving them equipped with tangible skills and ready to take on marketing challenges. While some might find the price point steeper than others, the positive testimonials paint a picture of an immersive and valuable learning experience.
Culture
For this course, we were unable to find any pictures of the student culture at the London School of Digital Marketing (LSDM) as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone Number – +44 20 3770 9302
Address – 180 Borough High St, London SE1 1LB, United Kingdom
Email – info@londonschoolofdigitalmarketing.com
4. University of Westminster
The University of Westminster offers a Certified Digital Marketing Professional Course in the heart of London, which is a short course on marketing. This is accredited by The Digital Marketing Institute – an international professional association for Digital Marketers. Upon successful completion of the course, you will become a Certified Digital Marketing Professional and also gain 12 months membership of the Digital Marketing Institute as a professional.
Course Syllabus
- Digital Customer Experience
- Consumer Psychology and Research
- Digital Marketing and Innovation
- Multi-Platform Marketing Communications
- Digital Marketing Strategy
- Web Design and Analytics
- Social Media and Content Marketing
Course Highlights
- The Digital Marketing Management MSc is accredited by the Chartered Institute of Marketing (CIM)
- The course is also accredited by the Institute of Data and Marketing (IDM).
- Strong industry links provide industry-led activities such as guest lectures and live briefs set with businesses and marketing agencies
- Practise on the same Adobe Creative Cloud applications used in top agencies in our dedicated digital marketing lab, Switch 23
| Course Benefits Matrix | The University of Westminster |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at The University of Westminster. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
With a Google rating of 4.3, The University of Westminster boasts a beautiful, well-equipped campus and highly qualified lecturers, according to satisfied students. Recent graduates praise the helpful reception staff and appreciate the upgraded facilities at the Marylebone campus. However, some international students express concerns about the university’s support and fee structure, suggesting potential areas for improvement.
Culture
Here, a glimpse of student life at The University of Westminster–
Contact Details
Phone Number – +44 (0)20 7911 5000
Address – 35 Marylebone Rd, Marylebone, London NW1 5LS, UK.
Email – studentcentre@westminster.ac.uk
5. DMI PR
The Digital Marketing Institute gives you a certification that is recognized around the globe. With over 300k DMI Members worldwide and a panel of razor-sharp Global Industry Advisory Champions guiding our course curriculum and more, they are right at the edge of big, new, and clever. Industry Advisory Champions guiding the course curriculum and more, are right at the edge of big, new, and clever.
Course Syllabus
- Digital Marketing in the Era of AI
- Content Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Paid Search (PPC) Using Google Ads
- Email Marketing
- Professional Skills for Digital Marketers
- Website Optimization
Course Highlights
- Cutting edge Learning Content
- Globally recognized
certification - Live Webinars & Q&A
Sessions - Vibrant connected
community - Practice
Exams
| Course Benefits Matrix | The Digital Marketing Institute |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
Students from The Digital Marketing Institute get placed at companies like –
Course Reviews
We couldn’t find a Google review for this institute. Kindly reach out to the institute website for more information.
Culture
Here, a glimpse of student life at The Digital Marketing Institute
Contact Details
Phone Number – 01 531 1200
Address – Royal Arsenal, London SE18 6GB, United Kingdom.
Additional points to consider
It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For e.g: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.
By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals
As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.
Wishing you all the best for your future and happy learning!
FAQs – Frequently Asked Questions
Q. Which is the best institute for digital marketing courses in Reading?
Ans: The best institute to learn digital marketing is the IIDE.They offer an online advanced digital marketing course taught by the best industry experts in a comprehensive and question-oriented format.
Why IIDE? Because the institute is going global and raising the bar of imparting education all over with its comprehensive online programme. Also, IIDE was awarded as “The Best Digital Learning Institute” by the Indian Education Congress and Awards 2020 and by the World Education Congress Awards 2021 which makes us highly consider IIDE as the best digital marketing institute.
Q. What will be the salary of a Digital Marketer?
Ans: The average salary of a digital marketer is around £26,256 per year in the UK. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.
Q. What are the eligibility criteria for a digital marketing course?
Ans: Digital marketing courses are open courses that anyone who has completed class 10+2 can pursue. Most marketing enthusiasts enrol in these courses while still in high school or after graduating. Whereas for a post-graduation in digital marketing, you need a graduation degree from a university-recognized college.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt clearing sessions, IIDE makes it easier for students to understand every aspect of digital marketing while also helping them master digital skills.
Q. What are the job opportunities in digital marketing for freshers?
Ans: There are numerous job opportunities in digital marketing for freshers, some of them are mentioned below:
- Social Media Marketing Executive
- Digital Marketing Executive
- SEO Executive
- SEM Executive
- Content Marketing Executive
- Web Development Executive
- Email Marketing Executive
You must check out our blog on the top 7 digital marketing jobs for freshers for detailed information with some tips on how to get a digital marketing job as a fresher.
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