Looking for digital marketing courses in Belfast in 2024? We’ve got you covered. We have shortlisted the top 5 digital marketing courses in Belfast, including the course syllabus, fees, and that you can choose from to ascend your digital marketing skills.
The usage of digital platforms by businesses to market their products has increased exponentially, especially since the start of the global pandemic. According to recent research conducted by Burning Glass Technologies, 4 out of 10 jobs now require digital marketing skills.
Have a look at the snapshot below, highlighting the number of digital marketing jobs in Belfast.
Source: indeed.com
The number is quite impressive. Hence, digital marketing has a plethora of work opportunities available for you as a digital marketer.
If you are someone who has recently graduated and wants to pursue a postgraduate degree in digital marketing, check out this 11-month MBA – Level Post Graduation in Digital Marketing program and earn a degree from the comfort of your home.
Types of Digital Marketing Courses in Belfast
Offline Courses:
For those looking to truly master the art of digital marketing and gain expertise, offline programs are the way to go. Typically offered as Master’s or PG programs, these courses provide a comprehensive curriculum focusing on advanced marketing strategies, managerial skills, and hands-on training.
If you’re young and have the time and energy to invest in your career, consider enrolling in an intensive PG program in digital marketing. The advantage of a post-graduate program lies in the potential for higher-paying roles and leadership positions within the industry, establishing a solid foundation for your career.
Recommended for: Recent graduates and newcomers to the field.
Online Courses:
Online digital marketing courses in Belfast offer an in-depth exploration of digital marketing, all from the comfort of your own home. They cover a wide array of topics, providing learners with a better understanding of the field.
If you have time constraints due to your job, business, or college commitments, online courses are a highly recommended option. Many of these courses span several months, offering flexibility and an immersive learning experience.
Additionally, some online courses offer hybrid options, combining online and offline components to further enrich the learning experience.
Recommended for: Working professionals, undergraduates, and business owners.
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the best digital marketing courses in Belfast for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Belfast with placements in detail.
List of Top 5 Digital Marketing Courses in Belfast
Here’s an overview of the top 5 digital marketing courses in Belfast, their duration, and the Google reviews.
| Institute | Course Duration | Google Reviews |
|---|---|---|
| IIDE – The Digital School | 6-11 months | 4.7 (1,147 reviews) |
| Ulster University | 1 Year | 4.5 (125 reviews) |
| Imperial College Business School | 21 Weeks | 4.6 (89 reviews) |
| The Knowledge Academy | 8 Hours | 4.5 (895 reviews) |
| upGrad | 7 Months | 4 (513 reviews) |
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, allowing them to make a high-paying digital marketing career in this competitive industry.
Not just college students & fresh graduates IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned from the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online courses in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Course Benefits Matrix | ACDM | PCDMS |
|---|---|---|
| Duration | 4 months | 6 months |
| Certifications Offered | ✅ | ✅ |
| Ai Integrated Syllabus | ✅ | ✅ |
| Placement Assistance | ✅ | ✅ |
| 1-on-1 Mentoring | ✅ | ✅ |
| Module Specific Professors | ✅ | ✅ |
| Case Studies from Harvard Business Review | ❌ | ✅ |
| Leadership & Agency Skills | ❌ | ✅ |
| Project Management & Conflict Resolution | ❌ | ✅ |
Other Courses Offered by IIDE
- Post Graduation in Digital Marketing
Preferred by: Fresh Graduates
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
Here’s what students have to say about IIDE:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. Ulster University
Ulster University is a university with a national and international reputation that offers a variety of digital marketing courses in Belfast along with other courses.
The MSc Digital Marketing Communications Course is a specialist program, that is one of the digital marketing courses in Belfast that will prepare students to be operationally effective in digital marketing, communication, and leadership.
Course Syllabus
- Integrated marketing communication strategy
- Search engine optimization
- Search engine marketing
- Social media marketing
- Pay per click
- Email marketing
- Mobile Marketing
- Display advertising
- Customer acquisition
- Customer engagement and advocacy
Course Highlights
- Critically assess the changing business landscape to develop the knowledge, skills, and strategic vision required to lead organizations in the digital age
- Compare and contrast a variety of digital technologies and marketing communication approaches
- Strategically apply the latest digital marketing tools and techniques to achieve business communication objectives in support of organizational goals
| Course Benefits Matrix | Ulster University |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placement
The university helps its students with placement
Course Duration & Fees
The duration of the MSc Digital Marketing communications course is 1 year and the fee is USD 1146 for students from the UK and USD 2178 for international students.
Course Review
The university has a 4.5-star rating with 125 Google reviews.
Culture
Contact Details
Email: FlexEd@ulster.ac.uk
Phone: (+44) 028 9536 7199
3. Imperial College Business School
The Professional Certificate Digital Marketing Courses in Belfast offered by The Imperial School Of Business will equip students with the most in-demand digital marketing skills. They also offer hands-on experience using the latest tools and techniques to accelerate your career in an increasingly digital world.
Course Syllabus
- Introduction
- Social Media Marketing II – Platforms
- Artificial Intelligence in Digital Marketing
- Paid Search
- Driving Sales With Digital Performance Metrics
- Search Engine Optimisation (SEO)
- A/B Testing
- Content Marketing
- Sentiment Analysis
- Email Marketing
- Brand Management in the Digital World
- Framework for Implementing Digital Marketing
- Capstone Project
- Social Media Marketing I – Paid and Organic
Course Highlights
- Gain an in-depth perspective on digital marketing tactics
- Discover how emerging analytics, tools, and technologies
- Understand customer-segmentation strategies and devise ways to improve customer experience
- Stay up to date with the latest developments
| Course Benefits Matrix | Imperial College of Business |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placement
The college helps its students with placement
Course Duration & Fees
The duration of the Digital Marketing Professional course is 21 weeks, with 10-15 hours of study per week. The fee structure of the course is USD 5415.
Course Review
The college has a 4.6-star rating with 89 Google reviews.
Culture
Contact Details
Phone: +44 148 369 4881
4. The Knowledge Academy
The Knowledge Academy is a highly recognized institute globally with extensive experience in providing quality-infused learning solutions, delivering over 30,000 courses, in 1000+ locations, across 190 countries.
The academy has trained over 1 million students and also won many international laurels.
Given below are the details of the digital marketing course structure.
Course Syllabus
- Digital Marketing
- Digital Marketing Planning, Strategy, Testing
- Customer experience and Usability
- Mobile Marketing
- Content Strategy
- Social Media
- Email Marketing
- SEO and PPC
- ROI through Integrated Marketing
Course Highlights
- Immediate Access for 90 days
- Hands-on experience with Real-world Digital campaigns
- 24/7 Support
- In Demand Digital Marketing Skills
- Accessible on any device
- Latest tools to learn and understand
| Course Benefits Matrix | The Knowledge Academy |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placement
Contact the academy for more details.
Course Duration & Fees
The duration of the digital marketing course is 8 hours self-paced with one hour online and 1 hour of live mentoring and the fee is USD 565.
Course Review
The academy has a 4.5-star rating with 890 Google reviews.
Culture
Contact the institute for more details.
Contact Details
Phone: +27 800 780004
Email: info@theknowledgeacademy.com
5. upGrad
Established in 2015, upGrad is an online higher education platform offering industry-relevant digital marketing courses in Belfast and across the world designed and taught by industry experts. The institute trains college students to be industry-ready by filling the gap between college academics and corporate requirements.
upGrad offers Digital Marketing courses in Belfast along with, Data Analytics, and Full Stack Development. Given below are the details of the Digital Marketing course structure.
Course Syllabus
- Excel basics for marketers
- Digital Marketing Metrics and Channels
- Social Media Marketing
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Communications
- Web Analytics
- Marketing Analytics
- Generative AI and Branding
- Email Marketing
- Integrated marketing strategy
Course Highlights
- One-on-one sessions
- Career Guidance
- Placement support
- Resume building
- Mock interviews
- Soft skill training
- AI Learnings from Experts
- Real-time industry projects
- Certifications
- Live and recorded sessions provided
| Course Benefits Matrix | UpGrad |
|---|---|
| Ai Integrated Syllabus | ✅ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placement
UpGrad helps with 100% placement assistance to its students.
Course Duration & Fees
The duration of the digital marketing is 7 months and the fee is USD 1, 360.80.
Course Review
The academy has a 4-star rating with 513 Google reviews.
Culture
We are unable to find any activity pictures on their website as they are purely an online learning platform.
Contact Details
Phone: 1800 210 2020
Email: customercare@upgrad.com
These were the top 5 digital marketing courses in Belfast for you to choose from to enhance your digital skills. Let’s look at some of the commonly asked questions.
Additional points to consider
It’s crucial to choose the right digital marketing courses in Belfast that align with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting digital marketing courses in Belfast.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online digital marketing courses in Belfast. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.
By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals
As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the digital marketing courses in Belfast that best fit your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses in Belfast.
Wishing you all the best for your future and happy learning!
FAQs – Frequently Asked Questions
Q1. Which is the best digital marketing course in Belfast?
IIDE’s online digital marketing courses are the best digital marketing courses in Belfast. What makes their course the best is that it includes high-quality video lectures followed by weekly live online sessions & 1-on-1 mentoring sessions by top professionals and industry experts. IIDE offers 100% placement assistance.
Q2. What are the fees for digital marketing courses in Belfast?
The cost of digital marketing courses in Belfast usually cost as per the level of course and fee structure of the institute. The fee for the IIDE online digital marketing course is USD 1,384.69
Q3. What is the eligibility for digital marketing?
The eligibility criteria for admission in digital marketing courses in Belfast are a school completion certificate for graduation and a graduation degree for PG.
Q4. What do digital marketers do every day?
Digital marketers are often responsible for creating day-to-day campaign content which involves writing, editing, as well as producing original content to convey a clear message to the target audience. They also create content for social media, emails, podcast episodes, as well as advertisements.
Q5. Is digital marketing a good career?
Digital Marketing has become one of the most trending and well-reputed career fields around with world because of its constantly evolving nature and brimming opportunities.
I absolutely loved this article! It’s jam-packed with valuable insights about digital marketing courses in Belfast offered by IIDE. The detailed breakdown of each course helped me understand the options available. I wonder if they have live interactive sessions or webinars for more engaging learning. Hearing success stories from alumni who found opportunities abroad would be inspiring. I’m curious about the faculty’s expertise too. Do they provide video content for visual learners like me? Exploring elective modules for niche areas of interest sounds fantastic! Overall, IIDE seems like a great choice with placement assistance and networking events. I’m definitely considering enrolling in one of their courses. Thanks for sharing this informative piece!