Name: 10 Best Marketing Automation Tools 2025 | IIDE
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Digital Marketing 101

Kartik is a certified digital marketer with a passion for imparting knowledge as a digital marketing trainer. Being a Ex-Performics he specializes in SEO (Search Engine Optimization), ASO (App Store Optimization), and Website Development.

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Kartik Mittal

<div class="raw-html-embed"><div class="et_pb_text_inner"><h2><strong>What is marketing automation?&nbsp;</strong></h2><p><span style="font-weight: 400;">Marketing automation is used to empower marketers to upscale, manage, monitor, and grow inbound marketing campaigns with the aim of increasing conversions and also reducing and streamlining workload. Let’s have a look at the best marketing automation tools and their meaning.</span></p><p><span style="font-weight: 400;">Simply put, marketing automation is the use of software to automate certain marketing efforts. Marketing automation involves automating repetitive tasks such as email marketing, ad campaigns, social media posting, and more. It not only improves efficiency but also makes communications much more personalized, therefore, improving the overall experience of customers.&nbsp;</span></p><p><span style="font-weight: 400;">It is a technology that manages, monitors, and builds processes across multiple channels. Businesses can target customers through automated messages using email, SMS, search engines, social media, and more.&nbsp;</span></p><h2><strong>Benefits of Marketing Automation</strong></h2><p><span style="font-weight: 400;">The best marketing automation tools will help you not only ease the marketing process but also improve the quality of marketing.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><span style="font-weight: 400;">Improves Efficiency</span></h3></li></ul><p><span style="font-weight: 400;">With marketing automation, you skip the many marketing steps and can focus your energies on more important tasks. Marketing automation improves the overall performance of your team as they can focus on strategy, nurturing leads, and growing the business.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><span style="font-weight: 400;">Increased Conversions</span></h3></li></ul><p><span style="font-weight: 400;">You can easily align your sales and marketing efforts using some of the best marketing automation tools for a more synergistic approach. According to a survey, marketing automation can increase sales by about 15%.&nbsp;&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><span style="font-weight: 400;">Personalized Messaging</span></h3></li></ul><p><span style="font-weight: 400;">With marketing automation, personalized messaging is much easier. Your team does not need to change every entry with personalized tools.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><span style="font-weight: 400;">Automated Reports</span></h3></li></ul><p><span style="font-weight: 400;">Automated reports will lift the responsibility of the cumbersome task of creating reports for your team, making the process more simplified. These reports give an accurate overview of the entire process, hence making you aware of the improvisations needed.</span></p><p><span style="font-weight: 400;">These analytics are spot on and can give you suggestions to fix errors as well.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><span style="font-weight: 400;">Lead Scoring&nbsp;</span></h3></li></ul><p><span style="font-weight: 400;">Marketing automation can notify your team with real-time alerts when a lead goes from a qualified lead to a sales qualified lead. This means that there is little scope for time to be wasted as your team will be able to reach out to prospects immediately.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><span style="font-weight: 400;">Data Management is Easier</span></h3></li></ul><p><span style="font-weight: 400;">Marketing automation keeps a record of your leads and also the kind of engagement they have with your website. This makes managing data easier and it will automatically update the data processes. </span></p><h2><strong>Use of Best Marketing Automation Tools</strong></h2><p><img decoding="async" class="alignnone wp-image-297018 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873551985-4a914d2c5f62ef40263f645e4ee93b22.webp" alt="Uses of Marketing Automation- Best Marketing Automation Tools" width="645" height="615" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/12/pasted-image-0-33.pngw3.webp 645w, https://iide.co/wp-content/uploads/2021/12/pasted-image-0-33-480x458.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 645px, 100vw"></p><p><span style="font-weight: 400;">Source: SingleGrain</span></p><p><span style="font-weight: 400;">If you’re wondering where you can apply marketing automation, we’ve listed the uses of marketing automation tools in different areas of digital marketing –</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><span style="font-weight: 400;">Social Media Marketing</span></h3></li></ul><p><span style="font-weight: 400;">Automation for social media goes beyond just scheduling your content. With the latest social media marketing automation tools, you can plan, manage, and bulk upload content. It also provides you with sales improvement suggestions, and lead generation.</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><span style="font-weight: 400;">Lead Generation</span></h3></li></ul><p><span style="font-weight: 400;">Automated lead generation is completely automating the process of generating leads in digital marketing. It involves signup forms, popup forms, syncing contact data, and many such innovative services.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><span style="font-weight: 400;">Lead Nurturing</span></h3></li></ul><p><span style="font-weight: 400;">Lead nurturing is much easier with marketing automation tools as they can help with a number of tasks such as lead scoring, and tracking consumer behaviors and preferences. With these tools, you will be able to generate better quality leads and also gain insights into their consumer needs.</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><span style="font-weight: 400;">Analytics</span></h3></li></ul><p><span style="font-weight: 400;">Marketing automation tools also provide users with automatic reports and analytics with an in-depth analysis of overall performance. This eliminates one more tedious task for the marketing team and improves their efficiency.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><span style="font-weight: 400;">Email Marketing</span></h3></li></ul><p><span style="font-weight: 400;">Email marketing automation tools have really simplified the task of sending out personalized emails to marketing segments.&nbsp; This means sending out the right message, at the right time, to the right people using automation leading to increased open rates, leads, and ultimately, conversions.</span></p><h2><strong>10 Best Marketing Automation Tools</strong></h2><table class="dcf-table dcf-table-responsive dcf-table-bordered dcf-table-striped dcf-w-100%" style="height: 565px;"><caption>Best Marketing Automation Tools</caption><thead><tr style="height: 47px;"><th class="dcf-txt-center" style="height: 47px; width: 116.75px;" scope="col">DEPARTMENT</th><th class="dcf-txt-center" style="height: 47px; width: 157.156px;" scope="col">BEST MARKETING AUTOMATION TOOLS</th><th class="dcf-txt-center" style="height: 47px; width: 158.219px;" scope="col">BEST KNOWN FOR</th><th class="dcf-txt-center" style="height: 47px; width: 102.875px;" scope="col">PRICE</th></tr></thead><tbody><tr style="height: 71px;"><th class="dcf-txt-center" style="height: 71px; width: 116.75px;" scope="row">Customer Relationship<br>Management</th><td class="dcf-txt-center" style="height: 71px; width: 157.156px;" data-label="BEST MARKETING AUTOMATION TOOLS">Leadfeeder</td><td class="dcf-txt-center" style="height: 71px; width: 158.219px;" data-label="BEST KNOWN FOR&nbsp;">B2B Leads</td><td class="dcf-txt-center" style="height: 71px; width: 102.875px;" data-label=" PRICE">$55 per month</td></tr><tr style="height: 47px;"><td class="dcf-txt-center" style="height: 47px; width: 157.156px;" data-label="BEST MARKETING AUTOMATION TOOLS">LeadSquared</td><td class="dcf-txt-center" style="height: 47px; width: 158.219px;" data-label="BEST KNOWN FOR&nbsp;">Lead Nurturing</td><td class="dcf-txt-center" style="height: 47px; width: 102.875px;" data-label=" PRICE">$150-$2500 per month</td></tr><tr style="height: 47px;"><th class="dcf-txt-center" style="height: 47px; width: 116.75px;" scope="row">Social Media Marketing</th><td class="dcf-txt-center" style="height: 47px; width: 157.156px;" data-label="BEST MARKETING AUTOMATION TOOLS">Hootsuite</td><td class="dcf-txt-center" style="height: 47px; width: 158.219px;" data-label="BEST KNOWN FOR&nbsp;">Automated Uploading Content</td><td class="dcf-txt-center" style="height: 47px; width: 102.875px;" data-label=" PRICE">$55 per month</td></tr><tr style="height: 47px;"><td class="dcf-txt-center" style="height: 47px; width: 157.156px;" data-label="BEST MARKETING AUTOMATION TOOLS">Sprout Social</td><td class="dcf-txt-center" style="height: 47px; width: 158.219px;" data-label="BEST KNOWN FOR&nbsp;">Customer Care on Social Media</td><td class="dcf-txt-center" style="height: 47px; width: 102.875px;" data-label=" PRICE">$99-$249 per month</td></tr><tr style="height: 47px;"><th class="dcf-txt-center" style="height: 47px; width: 116.75px;" scope="row">Email Marketing</th><td class="dcf-txt-center" style="height: 47px; width: 157.156px;" data-label="BEST MARKETING AUTOMATION TOOLS">Mailchimp</td><td class="dcf-txt-center" style="height: 47px; width: 158.219px;" data-label="BEST KNOWN FOR&nbsp;">Pop Ups and Promotional Mails</td><td class="dcf-txt-center" style="height: 47px; width: 102.875px;" data-label=" PRICE">$15-$300 per month</td></tr><tr style="height: 47px;"><td class="dcf-txt-center" style="height: 47px; width: 157.156px;" data-label="BEST MARKETING AUTOMATION TOOLS">Constant Contact</td><td class="dcf-txt-center" style="height: 47px; width: 158.219px;" data-label="BEST KNOWN FOR&nbsp;">Small Businesses Email Needs</td><td class="dcf-txt-center" style="height: 47px; width: 102.875px;" data-label=" PRICE">$20-$335 per month</td></tr><tr style="height: 47px;"><td class="dcf-txt-center" style="height: 47px; width: 157.156px;" data-label="BEST MARKETING AUTOMATION TOOLS">Marketo</td><td class="dcf-txt-center" style="height: 47px; width: 158.219px;" data-label="BEST KNOWN FOR&nbsp;">Large Scale Marketing Operations</td><td class="dcf-txt-center" style="height: 47px; width: 102.875px;" data-label=" PRICE">$895 onwards per month</td></tr><tr style="height: 71px;"><td class="dcf-txt-center" style="height: 71px; width: 157.156px;" data-label="BEST MARKETING AUTOMATION TOOLS">Marsello</td><td class="dcf-txt-center" style="height: 71px; width: 158.219px;" data-label="BEST KNOWN FOR&nbsp;">Loyalty Programs and Automated Google Reviews</td><td class="dcf-txt-center" style="height: 71px; width: 102.875px;" data-label=" PRICE">$99 onwards per month</td></tr><tr style="height: 47px;"><th class="dcf-txt-center" style="height: 47px; width: 116.75px;" scope="row">Advertising</th><td class="dcf-txt-center" style="height: 47px; width: 157.156px;" data-label="BEST MARKETING AUTOMATION TOOLS">Shoelace</td><td class="dcf-txt-center" style="height: 47px; width: 158.219px;" data-label="BEST KNOWN FOR&nbsp;">Retargeting Ads</td><td class="dcf-txt-center" style="height: 47px; width: 102.875px;" data-label=" PRICE">$80-$1500 per month</td></tr><tr style="height: 47px;"><td class="dcf-txt-center" style="height: 47px; width: 157.156px;" data-label="BEST MARKETING AUTOMATION TOOLS">Revealbot</td><td class="dcf-txt-center" style="height: 47px; width: 158.219px;" data-label="BEST KNOWN FOR&nbsp;">Analytical Reports</td><td class="dcf-txt-center" style="height: 47px; width: 102.875px;" data-label=" PRICE">$49-$2999 per month</td></tr></tbody></table><h4><b>1. Leadfeeder</b></h4><p><span style="font-weight: 400;">This tool helps you identify your best leads and also any new leads. It is best for B2B businesses and marketing teams who need a way to get new leads and target their marketing.&nbsp;</span></p><p><b>Pricing:</b><span style="font-weight: 400;"> The starting fee is $55 per month for basic features</span></p><p><b>Alternative:</b><span style="font-weight: 400;"> ZoomInfo</span></p><h4><b>2. LeadSquared</b></h4><p><span style="font-weight: 400;">LeadSqaured is a tool to enhance the lead nurturing phase of the customer journey process. You land with more customers in less time as it moves leads faster through the purchasing funnel. </span></p><p><span style="font-weight: 400;">It provides you with real-time alerts so you never miss an opportunity to convert a lead into a customer.</span></p><p><b>Pricing:</b><span style="font-weight: 400;"> The fee is $150-$2,500 per month</span></p><p><b>Alternative:</b><span style="font-weight: 400;"> Act-On</span></p><h4><b>3. Hootsuite</b></h4><p><span style="font-weight: 400;">is one of the best comprehensive social media automation tools out there. From scheduling, planning, curating, and monitoring content it does a great job as an automation tool.</span></p><p><b>Pricing:</b><span style="font-weight: 400;"> The starting fee is $55 per month for basic features</span></p><p><b>Alternative:</b><span style="font-weight: 400;"> Buffer</span></p><h4><b>4. Sprout Social&nbsp;</b></h4><p><span style="font-weight: 400;">If you’re looking for tailored solutions for your brand on social media, then Sprout Social is your best bet! Customer care, social media management, marketing – the platform offers tailored experiences in all these areas.&nbsp;</span></p><p><b>Pricing:</b><span style="font-weight: 400;"> The fee is $99-$249 per month&nbsp;</span></p><p><b>Alternative:</b><span style="font-weight: 400;"> Mention</span></p><h4><b>5. MailChimp</b></h4><p><span style="font-weight: 400;">Not just an email marketing tool! Mailchimp has grown into an automated email marketing solution. It is known for its user-friendliness and also for its useful free features.</span></p><p><b>Pricing:</b><span style="font-weight: 400;"> $15 – $300 per month&nbsp;</span></p><p><b>Alternative:</b><span style="font-weight: 400;"> Automizy</span></p><h4><b>6. Constant Contact</b></h4><p><span style="font-weight: 400;">Constant Contact is an email marketing automation tool for small businesses. It is simple and easy to use without the additional complicated tools some tools have to offer. You can create segmented emails and send follow-ups as well.&nbsp;</span></p><p><b>Pricing:</b><span style="font-weight: 400;"> $20 – $335 per month&nbsp;</span></p><p><b>Alternative:</b><span style="font-weight: 400;"> Customer.io</span></p><h4><b>7. Marketo</b></h4><p><span style="font-weight: 400;">Marketo, an Adobe company, is one of the best email marketing software in the industry. It is great for larger marketing operations as well as it offers holistic services from social media to email marketing.&nbsp;</span></p><p><b>Pricing:</b><span style="font-weight: 400;"> $895 onwards per month&nbsp;</span></p><p><b>Alternative:</b><span style="font-weight: 400;"> Omnisend</span></p><h4><b>8. Marsello</b></h4><p><span style="font-weight: 400;">An interesting feature of Marsello is how they help brands build loyalty programs with automation and are completely AI-driven. You can also automate Google Reviews apart from other features.&nbsp;</span></p><p><b>Pricing</b><span style="font-weight: 400;">: $99 onwards per month</span></p><p><b>Alternative</b><span style="font-weight: 400;">: Marketo</span></p><h4><b>9. Shoelace</b></h4><p><span style="font-weight: 400;">Shoelace aims at displaying the right ad to the right customer, using customer journey retargeting techniques. It pushes leads towards a sale efficiently. They offer hyper-targeting through segmentation.&nbsp;</span></p><p><b>Pricing: </b><span style="font-weight: 400;">$80-$1500 per month&nbsp;</span></p><p><b>Alternative: </b><span style="font-weight: 400;">AdRoll&nbsp;</span></p><h4><b>10. Revealbot</b></h4><p><span style="font-weight: 400;">Revealbot is a great tool for advertising automation for Facebook and Google Ads. It is known for its data analytics reports and auto-boosting posts to simplify tasks for the marketing teams.&nbsp;</span></p><p><b>Pricing: </b><span style="font-weight: 400;">$49-$2,999 per month</span></p><p><b>Alternative: </b><span style="font-weight: 400;">Zalster</span></p><p><span style="font-weight: 400;">Have some more tools that you’ve used and would recommend? Feel free to add to our marketing automation tools list in the comments below!</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><span style="font-weight: 400;">FAQs</span></h2><p><b>Q. What is an example of marketing automation?</b></p><p><span style="font-weight: 400;">Transactional emails are an example of marketing campaign automation tools. This order acceptance email, shipment details, and delivery confirmation.&nbsp;</span></p><p><b>Q. What is an automation tool in digital marketing?</b></p><p><span style="font-weight: 400;">Marketo is one of the best marketing automation tools in the market.&nbsp;</span></p><p><b>Q. What are marketing automation features?</b></p><p><span style="font-weight: 400;">Some of the key features of marketing automation are –</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Customer relationship management (CRM) integration</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Web analytics</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Lead scoring and management</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Personalized messaging</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Trigger responses</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Real-time notifications&nbsp;</span></li></ul><h2><span style="font-weight: 400;">To Conclude,&nbsp;</span></h2><p><span style="font-weight: 400;">We hope you enjoyed reading this blog on marketing automation and it added value to your marketing strategy. Let us know in the comments below which ones are your favorite from the top digital marketing automation tools.</span></p><p><span style="font-weight: 400;">Marketing automation is a vast field and there’s a lot to learn. If you want to upskill and dive deeper into marketing automation and other digital marketing hacks, register for this </span><a href="https://iide.co/master-mba-digital-marketing/"><span style="font-weight: 400;">Post Graduation Course in Digital Marketing</span></a><span style="font-weight: 400;"> curated for working professionals and graduates.&nbsp;</span></p><p><span style="font-weight: 400;">In case you’re looking for a shorter course, this </span><a href="https://iide.co/online-digital-marketing-course/"><span style="font-weight: 400;">3-month online comprehensive digital marketing course</span></a><span style="font-weight: 400;"> will give you adequate knowledge related to marketing and sales automation tools as well.</span></p></div></div>

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Read to know the 10 best marketing automation tools for large and small businesses in India 2025 for emails, customer relations, and social media.

10 Best Marketing Automation Tools 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">Did you know more than 40% of digital marketers use digital marketing automation tools? In this blog, we discuss the best marketing automation tools and how they can benefit your business and generate sales.</span></p></div></div>

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