9 Best Digital Marketing Courses in USA With Course Details [2023 Updated]

Looking for the best digital marketing courses in USA?

We’ve got you covered. Here, we have compiled the best offline and online Digital Marketing courses in USA just for you. Everything you need to know about the courses such as the course syllabus, duration of the course, its fee structure, contact details, courses specification, and the official website.

With the ever-increasing scope of digital marketing in USA, the demand for digital marketing professionals is also skyrocketing. The growth rate is exponentially higher than in other industries.

Let’s take a look at the demand for digital marketing professionals around you:

Source: LinkedIn

That’s a whopping number of jobs currently open in the USA! This surely makes it the best time to learn digital marketing and enter this industry. Find out the different career opportunities in the field of digital marketing if you wish to know more.

Bonus Read: 7 🔥 Tips to Choose the Best Digital Marketing Course for You

What Makes an Ideal Digital Marketing Course?

Choosing a digital marketing course can be overwhelming. This blog helps you narrow down your options. Any digital marketing course offering these benefits will assure you a great return on investment and significant career growth.

✅AI Integrated Tools And Syllabus

AI-integrated syllabus ensures that you are on par with AI tools that are currently widely used in the industry. It provides you with both concept and hands-on experience on how to use various AI tools to automate your digital marketing efforts.

✅Placement Assistance

It’s important that you look for an institute that not only connects you with potential employers but also assists you in resume building and AI interview preparation to enhance your chances of landing a job.

✅Module Specific Instructors

Since digital marketing covers a vast number of topics, it’s important that every module is taught by subject matter experts. Make sure that for every new topic, there is a different instructor who can teach you the basic and advanced sections of the topic.

✅Case Studies & Projects

Case study-based learning will help you get a better idea of how the skills taught to you will be implemented in real life. It will also put you in scenarios where you will have to implement what you have learned in real-life situations.

✅Doubt Solving

Having doubt-solving sessions provides an opportunity for students to clarify concepts and address any confusion.  These sessions offer individualized support, allowing instructors to tailor their explanations to meet each student’s specific needs.

✅Mandatory Internships

Mandatory Internships provide students with practical, hands-on experience in their chosen field, helping them bridge the gap between theory and practice. Internships are a great way for students to build their resumes and get real-world experience in their careers.

✅Self-paced Course

A self-paced course will provide you with flexibility in time. Learners can set their own schedules and progress through the material at their own pace, accommodating work, family, and other commitments.

✅Micro Batch Size

In small class sizes, personalized attention and active participation are paramount. With micro-batches, you’ll have more opportunities to interact with instructors, ask questions, and engage in meaningful discussions. This fosters a conducive learning environment for optimal comprehension.

✅Dedicated Hiring Portal

Hiring portals are great ways for you to connect directly with potential employers. It can help you browse job listings, submit applications, and kickstart your digital marketing career seamlessly. This invaluable resource also streamlines the job search process, giving you a competitive edge in the market.

List of Top 9 Digital Marketing Courses in USA

Here’s an overview of the top 9 digital marketing courses in USA and their course benefits at a glance. All 9 institutes provide Doubt-solving opportunities to students along with placement assistance. Other important aspects are listed below:

1. IIDE – The Digital School

IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.

A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.

Learning Methodology

Step 1: Start with Video Lectures

Step 2: Attend Live Online Sessions

Step 3: Book A Mentor

Step 4: In-Class Presentations

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.

 

Courses Offered

IIDE offers the following online certifications in digital marketing:

• Advanced Certification in Digital Marketing (ACDM)
  Preferred by: College Students, Freshers, Small Business Owners, Influencers
• Professional Certification in Digital Marketing & Strategy (PCDMS)
  Preferred by: Working Professionals, Agency Owners, Freelancers

Here’s a brief comparison of both the online courses:

 

Syllabus

 

 

Course Faculty

 

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

 

Here’s what students have to say about IIDE:

 

Course Duration and Fees

Here’s a table showing the duration and fees of the online digital marketing courses:

 

Contact Details

Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/

2. Noble Desktop 

Noble Desktop founded in 1990, is one of the key design and coding schools in New York City. The digital marketing certificate course introduced by Noble Desktop is a hands-on course one should go for if one want to pursue digital marketing. This marketing course helps students who want to launch their marketing careers, professionals growing their businesses, and marketers who want to broaden their horizons by providing the key tools and skills needed to succeed in marketing across various social media platforms and teaching them how to ace search and analytics.

Course Syllabus

• Digital Marketing Strategies Bootcamp
• SEO Bootcamp
• Google Ads Bootcamp
• Google Analytics Bootcamp
• Instagram Marketing
• Facebook Marketing
• LinkedIn Marketing
• Social Media Video Marketing: YouTube & TikTok
• Social Media Content Marketing: Blogs & Twitter

Course Duration and Fees

The duration of the course is 78 hours for online and live sessions. The fee of the digital marketing course is USD 4,525.

Course Highlights

• 78 hours of hands-on instruction
• Live, project-based training from experts
• Retake for free within 1 year
• Verified digital certificate of completion
• Licensed by NYS Department of Education
• Flexible payment plans

Contact Details

Phone: (212) 226-4149
Email: [email protected]
Address: 185 Madison Ave 3rd fl, New York, NY 10016, USA

3. Pathrise

Pathrise provides an online digital marketing Bootcamp for students and working professionals that covers topics such as paid search, display ads, SEO, conversion rate optimization, and more. Along with mentoring they even help you optimize your resume and guide you on how to nail your interviews. After the completion of 8 weeks program, additional workshops, and weekly 1-1 sessions are also held till you land a job.

Course Syllabus

• Marketing and Business Strategy, 
• Marketing  Strategy Roadmapping and Planning
• Paid search
• Paid social 
• Display ads 
• SEO
• Content Marketing
• Earned Media
• Email Marketing
• Marketing Automation
• Conversion Rate Optimization
• Marketing Analytics

Course Duration and Fees

The duration of the course is approx. 8 weeks. The fee for the course is not mentioned, please contact the course provider for further details.

Course Highlights

• Free until you get hired
• 1-on-1 with a personal mentor
• Online and flexible
• Guaranteed placement 

Contact Details

Address: San Francisco Bay Area, California, United States.

4. Henry Harvin Education

Henry Harvin is a global Ed-tech company founded in 2013 by Kounal Gupta. It works with many companies and colleges as a training partner and education provider. 

With its program, it offers over 200+ online courses in digital marketing, cyber security, Analytics, sales, Law, Management, and many more.

Course Syllabus

• Initialization of digital marketing
• Website planning
• Website creation
• Lead generation for business
• Online reputation management
• Search engine optimization
• Google Webmaster
• Bing Webmaster
• Google Analytics
• Creative Designing
• Facebook Marketing
• Linkedin Marketing
• Twitter Marketing
• Pinterest Marketing
• Instagram Marketing
• Search Marketing
• Ecommerce Marketing
• Google Adsense
• Affiliate Marketing
• Earn as a Freelance

Course Duration and Fees

The duration of the Digital marketing course is 12 months. The fee for the course is USD 598.65 with a 0% EMI option available.

Course Highlights

• Training: 12 Months of Live Online Interactive Classroom Session
• Facility to undergo projects in related fields of Digital Marketing, Web Analytics, etc.
• 100% Guaranteed Internship to gain practical experience of the learnings
• Certification: Distinguish your profile with the global credential of Post Graduate in Digital Marketing
• 100% Placement Support for 1-Year post successful completion
• E-Learning Access with abundant tools and techniques, video content, assessments, and more
• Regular Bootcamps for 12 months
• Free Access to #AskHenry Hackathons and Competitions
• Get 1-Year Gold Membership of Henry Harvin® Digital Marketing Academy for the Post Graduate Program in Digital Marketing

Contact Details

Phone: +91 9891953953
Email: [email protected]
Address: 1031 Walnut Ave Apt 1511, Fremont CA 94536, United States. 

5. University of California, Irvine Division of Continuing Education (UCI)

The University of California, Irvine (UCI) is ranked 9th among public universities within the USA. They are devoted to serving the worldwide student community by providing highly valued, innovative, and practical learning experiences that promote personal and professional success at any stage of life.

The Digital Marketing & Communications certificate program provides training for job opportunities within the marketing, communications, and merchandise management fields. Combining skills in research, writing, design, and analytics, professionals during this industry help drive business decisions and lead strategic marketing planning.

Course Syllabus

Required Course:

1. Marketing Research & Strategy Planning
2. Dynamic Product Management 
3. Integrated Marketing Communications 

Elective course:

1. Marketing Performance Optimization 
2. Digital Marketing Tactics & Trends 

Non-Credit Course:

1. Salesforce Business Administration Specialist 
2. Professional Sales Readiness 
3. Salesforce Developer 
4. Sales Management I 

Course Duration and Fees

University of California, Irvine Division is #5 in our top 10 digital marketing courses in USA list. The course is offered for a duration of 6 months and costs 2,850 USD. 

Course Highlights

• Learn to Manage Integrated Marketing & Communications Strategies for Achieving Organizational Goals and Objectives
• Analyze Digital Marketing Channels and Tactics for Various Business Model.
• Develop a Product Management Plan for Bringing a New Product or Service to Market
• Apply Quantitative Data Analytics to Goal Setting and Forecasting
• Identify the Power of Differentiation in Brand Management

Contact Details    

Phone Number: (949) 824-5528
Email ID: [email protected] 

6. Yale School of Management

The primary aim of Yale School of Management is to educate and train leaders for business and society. Through the span of your course, this school will train you and extract your best skills to prepare you for a bright future. 

Course Syllabus

1. Frameworks for Generating Customer Value
2. Paid Media: Advertising That Reaches Customers
3. Owned Media: Impactful Content Marketing
4. Social Media: Listening, Promotion, and Engagement
5. Expanding Value Using Mobile Technologies
6. Using Analytics to Innovate
7. Organizational Considerations for Digital Transformation
8. Digital Marketing, Regulation, and the Future

Course Duration and Fees

Yale School of Management is #6 in our top 10 digital marketing courses in USA list. The course is offered for a duration of 8 weeks and costs 2,800 USD.

Course Highlights

• The Ability to Investigate Opportunities to Create and Capture Value Throughout the Customer Journey
• An Understanding of How Value Can Be Extracted from Data, and Insight Into Key Digital Marketing Tools That Can Help Inform Evidence-Based Business Decisions
• The Knowledge Needed to Maximize Value from Owned Media Via Search Engine Optimization (SEO), Social Media Marketing, and Paid Media Strategies
• A Certificate of Participation from the Yale School of Management Executive Education, Formalizing Your Essential Digital Marketing Skills and Knowledge.*

*Upon successful completion of your program, you’ll also join the exclusive Yale School of Management Executive Education group on LinkedIn

Contact Details

Phone Number: +1 203 439 4771
Email ID: [email protected]

7. Sacred Heart University

The graduate program prepares students for the exciting world of digital marketing offering courses in e-commerce, mobile marketing, online advertising, web analytics and search engine marketing. The three-tiered foundation of marketing strategy, web technology and digital marketing tactics prepares our students for a wide variety of digital marketing roles, including managers, strategists and analysts.

Course Syllabus

1. Introduction to Economics and Statistics
2. Fundamentals of Management
3. Marketing Management
4. Digital Advertising
5. Applied Topics in Digital Marketing
6. Intro To Structured Programming
7. Marketing Research
8. Marketing Analytics
9. Applied Topics in Digital Marketing
10. Web Design with Java
11. Consumer Behavior
12. Dynamic Web Page Development
13. Capstone Project

Course Duration and Fees

Sacred Heart University is #7 in our top 10 digital marketing courses in USA list. The course is for a duration of 5 years and costs 42,800 USD per year.

Contact Details

Phone Number: (203) 371-7875
Fax: (203) 365-7538

8. University of Missouri – St. Louis

The University of Missouri – St. Louis (UMSL) is the largest public research university in eastern Missouri. UMSL enrols over 16,000 students from 49 states and over 70 countries, making it one of the most culturally diverse campuses in Missouri. 

The Graduate Certificate in Digital and Social Media Marketing is an 18-credit-hour program designed to provide a focused, intensive study of the applications of digital and social media marketing management within organizations. This program serves marketing managers who want to understand a truly integrated marketing approach to sales, brand management, promotion, and consumer behavior.

Course Syllabus

• Contemporary Marketing Concepts
• Digital Marketing Strategy and Measurement
• Social Media Marketing Strategy
• Clinical Study in Digital and Social Media Marketing
• Consumer Motivation and Behavior (Research and Analytics Course)
• Seminar Course in Digital and Social Media Marketing

Course Duration and Fees

University Missouri- St. Louis is #8 in our top 10 digital marketing courses in USA list. The fee is USD 1,73,824 per year, and the duration is 18 credit hours.

Course Highlights

• Develop Knowledge of the General Digital Industry Landscape
• Elaborate New Online Consumer Behaviors Made Possible by Digital Technologies and Identify a Firms’ Strategies to Cope With the New Behaviors
• Analyze Digital Marketing Strategies
• Develop Problem-Solving Skills Using Digital Measurement and Analytics

Contact Details

Phone Number:  (314) 516-5885
Fax: (314) 516-7202
Email ID: [email protected]u 

9. George Wahington University

Chartered in 1821, George Washington University is a research-based university whose motto is to allow students to learn, grow and make history. Their passionate faculty, diverse student groups all contribute to their growing name. They believe in high-impact research and provide these results each year. 

Course Syllabus

Prerequisite

• Marketing

Required

• Digital Marketing
• Digital Marketing Analytics

Electives

• Marketing Decision Analytics
• Artificial Intelligence and Machine Learning for Marketing Automation
• Marketing Relational Databases and Customer Relationship Management

Course Duration and Fees

George Washington University is #9 in our top 10 digital marketing courses in USA list. The course is offered for a duration of 2 credits, including 6 credits in required courses and 6 credits in elective courses and it costs 2,800 USD.

Contact Details

Phone Number:   22-994-1212
Email: [email protected]

10. New Jersey Institute of Technology

Established in 1881, the New Jersey Institute of Technology has over 130 years of history and is a top national university. This program will prepare students to work in a variety of digital marketing positions, including Social Media Management, Content Management, PPC Management, SEM Campaign Management, Digital Strategy, SEO Strategy, and more. Leading professionals from the industry tutor students to enter the field of digital marketing in less than a year.

Course Syllabus

1. Introductory Course
2. Fundamentals of Marketing
3. HTML5 & CSS3, Building a WordPress Website
4. Search Engine Optimization (SEO)
5. Content Writing
6. User Experience
7. Data Analytics & Visualization
8. Search Engine Marketing (SEM)
9. E-Commerce
10. Email Marketing & Automation
11. Customer Relationship Management
12. Social Media Marketing: Organic & Paid
13. Digital Strategy
14. Career Services

Course Duration and Fees

The New Jersey Institute of Technology is #10 in our top 10 digital marketing courses in USA list. To learn about their course fees and duration, kindly contact the institute using the contact information given below.

Contact Details

Phone Number: +1-973-596-5800

Things to Keep in Mind While Choosing a Course

If you are struggling to find which digital marketing course suits you, you are not alone. To help you figure it out below are some points you should consider before taking any course.

What category do you fall under?

Before diving into any course it is highly crucial to understand which category you belong to. For instance, if you are a student or a fresher, opt for a beginner-level digital marketing course to clear your basics. On the other hand, if you are a working professional or a job seeker, an intermediate-level course can help you boost your career prospectus.

Similarly, If you are a freelancer or an entrepreneur, taking an advanced-level digital marketing course can help you gain all the skills you need to better control your business while bringing it in front of your target audience.

Course Fee

The course fee is an important factor to consider when choosing a course. However, you should not let the cost of education prevent you from pursuing your educational goals. There are many ways for you to finance your education. With scholarships, grants, loans, and EMI options available, you can easily pay the course fee. You can also work part-time to cover their costs.

You should think about education as an investment, not an expense as the benefits of a good education far outweigh the costs, making it a valuable investment in your future.

Career Opportunities 

A digital marketing course can open doors to many career opportunities such as SEO intern, content marketer, social media manager, and more. This makes it essential for you to enroll in a course that aligns with your career aspirations.

A short-term and affordable course can help you get an entry-level job such as a digital marketing intern. Whereas an expensive and advanced level course can provide you with all the skills and knowledge you need to manage your daily marketing tasks as a manager.

Practical Training

You should always look for courses that offer practical training. This hands-on training approach can let you apply what you’ve learned in class to real-world scenarios, giving you a taste of what your chosen career entails. It can also help you decide if the career you choose is the right fit for you. Moreover, practical training is also a must-have for many job roles and can give you an edge over other applicants in today’s competitive job market.

Conclusion

Now that you have all the information you need on the top digital marketing courses in the USA, it’s time to step up and apply for the best course. 

If you wish to learn specific digital marketing skills and create a niche in it, do check out IIDE’s short-term certification courses in digital marketing!

Bonus Read: Digital Marketing Courses in Atlanta

We hope this list of digital marketing courses in USA helps you make the right choice and leads you to a successful future!

FAQs – Frequently Asked Questions

Q. Which is the best digital marketing course in the USA?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. Is Digital Marketing in demand in the USA?

Ans: Professionals in digital marketing have slightly better job prospects than most professions. The Bureau of Labor Statistics predicts a 10% increase in job demand for marketing professionals by 2026. Such an increase is higher than the national average for all occupations.

Q. Can I study digital marketing in the USA?

Ans: Yes, you can. With the demand for digital marketers increasing rapidly, students are aiming to make a career in this field. With increasing job opportunities the need for courses that teach the intricacies of digital marketing is also increasing. Many institutes offer digital marketing courses to fulfill the need.

Q. Is Digital Marketing a good career?

Ans: Yes, Digital Marketing is a good career. In today’s world, digital marketing is one of the fastest-growing industries. As demand for digital marketing rises, there is also an increase in job opportunities. You can get a high-paying job in the industry by specializing in certain digital skills.

Q. What will be the salary of a Digital Marketer?

Ans:  The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.