Looking for the best digital marketing courses in USA?

We’ve got you covered. Here, we have compiled the best offline and online Digital Marketing courses in USA just for you. Everything you need to know about the courses such as the course syllabus, duration of the course, its fee structure, contact details, courses specification, and the official website.

Before we jump into the courses, let’s get an overview of the digital marketing industry.

In recent days, with the spread of covid-19, the use of digital marketing has become more important than ever. With the work from home approach implemented by almost every business in the world, digital marketing is booming. Many businesses have shut down and school colleges have switched to online. 

Let’s take a look at the demand for digital marketing professionals around you:

Source: Indeed.com

Bonus Read: 7 🔥 Tips to Choose the Best Digital Marketing Course for You

Top 7 Digital Marketing Courses in USA

Before we list the top digital marketing courses in USA, we understand that most of you prefer staying indoors because of the pandemic. Hence, to make sure your plans of becoming a digital marketer are not delayed any further, we’ve narrowed it down to both – the best online and offline digital marketing courses in USA.

1. IIDE – Indian Institute of Digital Education

IIDE is India’s leading institute for digital marketing. Awarded as “India’s Best Digital Learning institute” by Indian Education Congress and Awards 2020, IIDE is now going global and raising the bar of imparting education all over. 

We call it the futuristic way of learning. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from outdated PPTs. We believe in a customized, concise, and real-world relevant curriculum. 

And with Covid-19 making it evident that the sooner we start adapting to the online medium, the better it’s going to be for us. IIDE has already taken a step further. 

IIDE offers a comprehensive Online Digital Marketing Course with 13+ Certifications with an advanced teaching methodology. Students will learn from high-quality self-paced video courses curated and led by top industry professionals & experts. 

The next step would be to attend the weekly live online sessions with the trainers to solve doubts, queries, learn through fun activities and revise the topics. 

For additional questions and doubts, students can also avail themselves of 1-on-1 mentoring sessions with the trainers for a detailed query-solving session. 

Intrigued to know more about this course? Here’s all you need to know about IIDE’s online digital marketing course. Watch this video highlighting the student life at IIDE before we delve into the course details.

Course Syllabus

• Digital Scenario in India
• E-Commerce Marketing
• Search Engine Optimization (SEO)
• How to Monetize Your Blog
• Search Engine Marketing (SEM) – Google Ads
• Content Marketing
• Advance Content Strategy
• Design Essentials
• Social Media Marketing
• Influencer Marketing
• Brand Reputation Management
• Web Analytics
• Creative Strategy
• Media Planning
• Soft Skills
• Email Marketing
• App Store Optimization (ASO)
• Website Planning & Development
• AD Psychology
• Copywriting

Course Faculty

Each subject at IIDE is taught only by a professional who has been practicing what they teach. Thus, students meet top industry experts and learn from them while also gaining insights into the corporate world. Below mentioned are just a few of the trainers:

Course Duration & Fees

The duration of the online digital marketing course is 2 months which comes down to approximately 12 hours per week. The fee for the course is USD 903 + Taxes with a 0% EMI option available. 

This fee might sound a little bit on the higher side but have a look at the course highlights:

Course Highlights: 

• 40+ Hours of Video Learning
• 70+ Hours of Live Learning
• 20+ Industry Tools Mastery
• 7 Modular Assignments
• 13+ Certifications
• 8 Brand Projects
• 1-on-1 Mentoring
• 1 Final Project
• 100% placement assistance
• 250 + Hiring Partners
• 0% EMI Option
• Super Sessions
• Expert faculty
• Career guidance
• Learn from Experts
• Live Q&A
• Resume & Interview Training

Certifications Offered

On completion of each module, IIDE will award you with a certificate of participation. This ensures 12 Certificates once you complete watching all modules. After which you are required to submit 7 Assignments & 1 Final Project.

On submission, you will be awarded a Certification in Advanced Digital Marketing. We also train our students to appear for Google’s Certification. 

Where IIDE’s alumni are now:

Here’s a sneak peek of what it is like studying at IIDE from the Batch of 2020:

Also, do you want to know how it is like learning from Mr. Karan Shah, CEO and IIDE’s Founder himself? Sign up for a free masterclass led by him. Learn from the best and then make your decision.

Contact Details

Phone Number: +91 9619958615
Email ID: connect@iide.co
Website: iide.co 

 

2. University of California, Irvine Division of continuing Education (UCI)

The University of California, Irvine (UCI) is ranked 9th among public universities within the USA. They are devoted to serving the worldwide student community by providing highly valued, innovative, and practical learning experiences that promote personal and professional success at any stage of life.

The Digital Marketing & Communications certificate program provides training for job opportunities within the marketing, communications, and merchandise management fields. Combining skills in research, writing, design, and analytics, professionals during this industry help drive business decisions and lead strategic marketing planning.

Course Syllabus

Required Course:

1. Marketing Research & Strategy Planning
2. Dynamic Product Management 
3. Integrated Marketing Communications 

Elective course:

1. Marketing Performance Optimization 
2. Digital Marketing Tactics & Trends 

Non-Credit Course:

1. Salesforce Business Administration Specialist 
2. Professional Sales Readiness 
3. Salesforce Developer 
4. Sales Management I 

Course Duration and Fees

University of California, Irvine Division is #2 in our top 7 digital marketing courses in USA list. The course is offered for a duration of 6 months and costs 2,850 USD. 

Course Highlights

• Learn to Manage Integrated Marketing & Communications Strategies for Achieving Organizational Goals and Objectives
• Analyze Digital Marketing Channels and Tactics for Various Business Model.
• Develop a Product Management Plan for Bringing a New Product or Service to Market
• Apply Quantitative Data Analytics to Goal Setting and Forecasting
• Identify the Power of Differentiation in Brand Management

Contact Details    

Phone Number: (949) 824-5528
Email ID: kamoroso@uci.edu 

 

3. Yale School of Management

The primary aim of Yale School of Management is to educate and train leaders for business and society. Through the span of your course, this school will train you and extract your best skills to prepare you for a bright future. 

Course Syllabus

1. Frameworks for Generating Customer Value
2. Paid Media: Advertising That Reaches Customers
3. Owned Media: Impactful Content Marketing
4. Social Media: Listening, Promotion, and Engagement
5. Expanding Value Using Mobile Technologies
6. Using Analytics to Innovate
7. Organizational Considerations for Digital Transformation
8. Digital Marketing, Regulation, and the Future

Course Duration and Fees

Yale School of Management is #3 in our top 7 digital marketing courses in USA list. The course is offered for a duration of 8 weeks and costs 2,800 USD.

Course Highlights

• The Ability to Investigate Opportunities to Create and Capture Value Throughout the Customer Journey
• An Understanding of How Value Can Be Extracted from Data, and Insight Into Key Digital Marketing Tools That Can Help Inform Evidence-Based Business Decisions
• The Knowledge Needed to Maximize Value from Owned Media Via Search Engine Optimization (SEO), Social Media Marketing, and Paid Media Strategies
• A Certificate of Participation from the Yale School of Management Executive Education, Formalizing Your Essential Digital Marketing Skills and Knowledge.*

*Upon successful completion of your program, you’ll also join the exclusive Yale School of Management Executive Education group on LinkedIn

Contact Details

Phone Number: +1 203 439 4771
Email ID: yale.som.execed@getsmarter.com

4. Sacred Heart University

The graduate program prepares students for the exciting world of digital marketing offering courses in e-commerce, mobile marketing, online advertising, web analytics and search engine marketing. The three-tiered foundation of marketing strategy, web technology and digital marketing tactics prepares our students for a wide variety of digital marketing roles, including managers, strategists and analysts.

Course Syllabus

1. Introduction to Economics and Statistics
2. Fundamentals of Management
3. Marketing Management
4. Digital Advertising
5. Applied Topics in Digital Marketing
6. Intro To Structured Programming
7. Marketing Research
8. Marketing Analytics
9. Applied Topics in Digital Marketing
10. Web Design with Java
11. Consumer Behavior
12. Dynamic Web Page Development
13. Capstone Project

Course Duration and Fees

Sacred Heart University is #4 in our top 7 digital marketing courses in USA list. The course is for a duration of 5 years and costs 42,800 USD per year.

Contact Details

Phone Number: (203) 371-7875
Fax: (203) 365-7538

 

5. University of Missouri – St. Louis

The University of Missouri – St. Louis (UMSL) is the largest public research university in eastern Missouri. UMSL enrols over 16,000 students from 49 states and over 70 countries, making it one of the most culturally diverse campuses in Missouri. 

The Graduate Certificate in Digital and Social Media Marketing is an 18-credit-hour program designed to provide a focused, intensive study of the applications of digital and social media marketing management within organizations. This program serves marketing managers who want to understand a truly integrated marketing approach to sales, brand management, promotion, and consumer behavior.

Course Syllabus

• Contemporary Marketing Concepts
• Digital Marketing Strategy and Measurement
• Social Media Marketing Strategy
• Clinical Study in Digital and Social Media Marketing
• Consumer Motivation and Behavior (Research and Analytics Course)
• Seminar Course in Digital and Social Media Marketing

Course Duration and Fees

University Missouri- St. Louis is #5 in our top 7 digital marketing courses in USA list. The fee is USD 1,73,824 per year, and the duration is 18 credit hours.

Course Highlights

• Develop Knowledge of the General Digital Industry Landscape
• Elaborate New Online Consumer Behaviors Made Possible by Digital Technologies and Identify a Firms’ Strategies to Cope With the New Behaviors
• Analyze Digital Marketing Strategies
• Develop Problem-Solving Skills Using Digital Measurement and Analytics

Contact Details

Phone Number:  (314) 516-5885
Fax: (314) 516-7202
Email ID: mba@umsl.edu 

 

6. George Washington University

Chartered in 1821, George Washington University is a research-based university whose motto is to allow students to learn, grow and make history. Their passionate faculty, diverse student groups all contribute to their growing name. They believe in high-impact research and provide these results each year. 

Course Syllabus

Prerequisite

• Marketing

Required

• Digital Marketing
• Digital Marketing Analytics

Electives

• Marketing Decision Analytics
• Artificial Intelligence and Machine Learning for Marketing Automation
• Marketing Relational Databases and Customer Relationship Management

Course Duration and Fees

George Washington University is #6 in our top 7 digital marketing courses in USA list. The course is offered for a duration of 2 credits, including 6 credits in required courses and 6 credits in elective courses and it costs 2,800 USD.

Contact Details

Phone Number:   22-994-1212
Email: business@gwu.edu

 

7. New Jersey Institute of Technology

Established in 1881, the New Jersey Institute of Technology has over 130 years of history and is a top national university. This program will prepare students to work in a variety of digital marketing positions, including Social Media Management, Content Management, PPC Management, SEM Campaign Management, Digital Strategy, SEO Strategy, and more. Leading professionals from the industry tutor students to enter the field of digital marketing in less than a year.

Course Syllabus

1. Introductory Course
2. Fundamentals of Marketing
3. HTML5 & CSS3, Building a WordPress Website
4. Search Engine Optimization (SEO)
5. Content Writing
6. User Experience
7. Data Analytics & Visualization
8. Search Engine Marketing (SEM)
9. E-Commerce
10. Email Marketing & Automation
11. Customer Relationship Management
12. Social Media Marketing: Organic & Paid
13. Digital Strategy
14. Career Services

Course Duration and Fees

The New Jersey Institute of Technology is #7 in our top 7 digital marketing courses in USA list. To learn about their course fees and duration, kindly contact the institute using the contact information given below.

Contact Details

Phone Number: +1-973-596-5800

Conclusion

Now that you have all the information you need on the top digital marketing courses in USA, it’s time to step up and apply for the best course. 

With courses like IIDE’s Online Digital Marketing Course with Google certification, you can become an all-round digital marketing professional in just 3 months and receive 100% placement support. Not sure yet? Get a sneak peek at learning digital marketing at IIDE. 

We hope this list of digital marketing courses in USA helps you make the right choice and leads you to a successful future!