
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
Latest Case Studies
Trending Topics

360° Marketing Strategy of Merrill – With Campaigns
In our previous article, we had learned in detail about the marketing strategy of McKinsey. In this article, we are going to elaborate on the marketing strategy of Merrill – Bank of AmericaThe main objective of Merrill Lynch is to allow advisors to open, construct and manage any type of fee-based account. This gives advisors the ability to manage fee-based assets at the relationship level through portfolios or groups of accounts.Marketing is a composite part of a company’s DNA that can either make it or break it into pieces. As people worldwide go digital, marketing has followed them to digital marketing as well. If you are interested in new-age digital marketing, you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.In this study, we will look at the marketing strategy of Merrill, its influencing strategies, and whatnot. So, let’s get started!
Aditya Shastri
Aug 9, 2025

Exclusive Marketing Strategy of Meituan – With STP Analysis & Campaigns
In our previous article, we learnt about the detailed Marketing Strategy of Flipkart, one of the leading Indian e-commerce companies. In this blog, we are going to explain the Marketing Strategy of Meituan – one of the world’s largest online and on-demand delivery platforms.The main objective is to discover and gain more insights into Meituan and how it became one of the world’s largest online and on-demand delivery platforms that provides quality services to its clients.As you might know that marketing plays a key role in determining the success rate of a business. And now that the whole world has gone digital, marketing has proved to be an important asset in the digital world as well. If you are keen to learn more about digital marketing, then make sure you check out our Free Masterclass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah.We will fully learn about the marketing strategy of Meituan in this blog. But before we begin, Let’s start by knowing more about the Company’s story, digital knowledge and target audience.
Aditya Shastri
Aug 9, 2025

360° Marketing Strategy of Meghmani Organics With Campaigns & Target Audience
In our last post, we learned about the marketing strategy of GNFC. In this blog, we will discuss the marketing strategy of Meghmani Organics, a leading manufacturer of pigment and pesticide products. The objective is to learn and gain insights into Meghmani Organics and how it became a leading manufacturer of pigment and pesticides. The aim of this company is to present itself globally with a worldwide product acceptance. Marketing is a component of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has tracked them to the digital domain as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will learn the entire marketing strategy of Meghmani Organics by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience and digital presence.
Aditya Shastri
Aug 9, 2025

Extensive Marketing Strategy of Medtronic – With Detailed Overview
In the previous article, we learned about the detailed marketing strategy of Corona, India’s premium brand of non-alcoholic beer. In this blog, we will elaborate on the marketing strategy of Medtronic, an American medical technology-based company.The objective is to learn and gain insights into Medtronic and how it became a global leader in healthcare and medical technologies.As the world is becoming aware of online marketing lately and if you are interested in marketing, check out our free masterclass on digital marketing by the CEO and founder of IIDE, Karan Shah.Now, we will learn the marketing strategy of Medtronic thoroughly. First, let’s begin with the company’s story, target audience and digital presence.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of McLane – With STP Analysis & Campaigns
In our former article, we learned privately about the marketing strategy of a brand, VRL Logistics. In this composition, we’re visiting elaborate on the marketing strategy of Mclane America’s leading whole deals force chain. The target is to help you understand McLane – an American noncommercial force chain services company that distributes grocery and non-food to convenience stores, reduction retailers, noncommercial clubs, medicine stores, military bases, quick service caffs, and casual dining cafes throughout the US. Marketing may be a part of a company’s DNA that can either make or break it. As druggies across the earth go digital, marketing has followed them to the digital realm also. Check out our Free Masterclass on Digital Marketing taught by Karan Shah, the CEO and founder of IIDE, for a deeper understanding of the field. We’ll completely cover our marketing strategy for Mclane in this blog. Before we start our deep dive, allow us to start by learning the company’s story, followership, and digital presence.
Aditya Shastri
Aug 9, 2025

Detailed Marketing Strategy Of Mckinsey: Management Consulting Firm
In our previous blog, we studied the marketing strategy of ZARA, our favourite clothing brand. In this blog, we are going to know about the detailed marketing strategy of McKinsey – the most famous management consulting firm & Company.The aim of this article is to know insights into how McKinsey became the leading management consulting firm in this competitive world.Marketing is a part of a company’s DNA that can either make it or break it, as users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will learn the overall marketing strategy of McKinsey towards the end of this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience and digital presence.
Aditya Shastri
Aug 9, 2025

Profound Marketing Strategy of Mckesson – with Detailed Explanation
In the previous article, we discussed the marketing strategy of Medtronic. In this article, we are going to discuss the Marketing strategy of McKesson.In this pandemic period, all of us have become concerned with our health. And at a time like this, what would be better than to discuss the marketing strategy of one of the leading medical brands, Mckesson?Due to digitalization in every part of the world due to covid, companies are adapting to online modes of doing business, and Mckesson’s success story can be hindered if online practices are not adopted in their organization. Thus every business needs to implement digital marketing. If you are anxious about learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.In this Blog, we will learn about the Marketing strategy of Mckesson. But first, let us know about the company and the product better.
Aditya Shastri
Aug 9, 2025

Precise Marketing Strategy of McCain – With STP Analysis & Campaigns
Previously we learned the marketing strategy of HelloFresh. In this blog, we are going to learn the marketing strategy of McCain – WORLD’S Famous frozen food brand.So, as you can see, the world is fully digital and marketing is the backbone of all businesses. If you are curious to know about marketing then do check out Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.Now will learn the entire detailed marketing strategy of McCain by the end of this blog. Before Knowing the strategy of MCCAIN’S FOOD, let’s start with the company’s story, target audience and digital presence.
Aditya Shastri
Aug 9, 2025

Extensive Marketing Strategy Of MCC – Detailed Overview
In a previous article, we learned about the detailed Marketing Strategy of InVideo. In this blog, we are going to elaborate on the marketing strategy of MCC – Millenium Challenge Corporation.The objective is to learn and gain insights into MCC and MCC has a single mission: reducing poverty through economic growth. So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of MCC by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience and digital presence.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of Mazagon Dock: Insights & More
In our previous blog, we did a comprehensive study on the SWOT Analysis of India’s largest car manufacturer, Maruti Suzuki. Here we will understand the marketing strategy of Mazagon Dock Shipbuilders.Mazagon Dock Shipbuilders are one of the largest manufacturers of warships and submarines for the Indian Navy. Mazagon Dock Shipbuilders Limited main activities are construction of warships and submarines with facilities situated at Mumbai and Nhava.Marketing is one of the key factors that made Mazagon Dock Shipbuilders successful and as the world goes online, digital marketing is the future of marketing. If you want to be future leaders – Check out Free Masterclass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. In this case study, we will learn about the marketing strategy of Mazagon Dock Shipbuilders. But first, let us know about the company and the product better.
Aditya Shastri
Aug 9, 2025

Precise Marketing Strategy of Max Financial Services – With STP Analysis & Campaigns
In our previous article, we learned in detail about the marketing strategy of IDFC First Bank – an integrated infrastructure finance company. In this article, we will elaborate on the marketing strategy of Max Financial Services – India’s largest non-bank, private life insurance company.The objective is to learn and know about Max Financial Services and how it aims to protect and enhance the financial future of its customers.Marketing is everywhere its presence builds your company. it’s like creating a road map for consumers to get to know the products and services a company is providing. Marketing is necessary for a company for reaching its potential customers. In today’s life, the world is changing to digitalization. This demands a change in marketing and its ways of application. Are you curious enough to know about this new technique of marketing, if yes, then do check out IIDE’S Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.In this blog, we will cover the marketing strategy of Max Financial Services, before that let us first learn about the company’s story, target audience, and digital presence.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of Manulife: STP Analysis & Campaigns
In a previous article, we learned about the detailed Swiss Re. In this blog, we are going to elaborate on the marketing strategy of Manulife –A Canadian multinational insurance company and financial services provider. The objective is to learn and gain insights into Manulife and how it became a multinational insurance company and financial services provider in the world.The world has fully adapted to the use of the internet, and marketing is the backbone of every industry. For a more in-depth insight into digital marketing do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of Manulife by the end of this blog. Before going any further, let’s begin with the company’s introduction, digital presence, and targeted audience.
Aditya Shastri
Aug 9, 2025
Confused about which Digital Marketing Course is Right for You?

Explore Our FREE Digital Marketing Masterclasses
Taught by industry experts, these free digital marketing courses are your gateway to exploring exciting topics and expanding your expertise at your own pace.











