Extensive Marketing Strategy of Michelin – With Detailed Overview

In our previous article, we did a detailed analysis of the SWOT analysis of Michelin. Today, in this article we’ll try to dissect the marketing strategy of Michelin, which is one of the most well-known tyre brands in India and around the world.

Today’s objective will be to gain insights into Michelin and how it became a world-renowned tyre manufacturing company providing reliable mobility service to people.

By attracting the attention of users all around the world, digital marketing helps to establish a brand’s visibility. Any organisation may attract a flood of clients if sound digital marketing ideas are set as a basis. Check out IIDE’s Free Masterclass on Digital Marketing 101 taught by our CEO and founder, Karan Shah, if you’re interested in learning those basics from the ground up.

Let’s learn about the company’s history, target market, and online presence before diving deeply into the marketing strategy of Michelin.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.