Detailed SWOT Analysis of Michelin – One Of The World’s Leading Tyre Manufacturer

In our previous blog, we had done a complete SWOT Analysis of India’s largest tyre manufacturer, MRF Tyres. In this article, we are going to break down the SWOT analysis of Michelin – One of the World’s leading tyre manufacturers.

The history started way back in 1889 by the Michelin brothers named Édouard Michelin and André Michelin from manufacturing tyres for bicycles and horse-driven carriages to manufacturing tyres for space shuttles. And it has now created a benchmark and is the world’s second-largest tyre manufacturer.

Furthermore, for a brand to be recognised and to be in the market every company spends some money on effective marketing methods. And in the current trend digital marketing is one of the best ways where the brands are being so active, and if you’re interested to know about digital marketing check out our Free MasterClass on Digital Marketing 101 by Karan Shah, CEO, and Founder of IIDE.

If you want to learn more about how Michelin becomes a successful brand. In this blog, we will learn the SWOT analysis of Michelin and try to find what you are looking for. Before that let us learn more about the Michelin brand, founding, products, financial status and competitors.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 27, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.