Extensive Marketing Strategy of Medtronic – With Detailed Overview

In the previous article, we learned about the detailed marketing strategy of Corona, India’s premium brand of non-alcoholic beer. In this blog, we will elaborate on the marketing strategy of Medtronic, an American medical technology-based company.

The objective is to learn and gain insights into Medtronic and how it became a global leader in healthcare and medical technologies.

As the world is becoming aware of online marketing lately and if you are interested in marketing, check out our free masterclass on digital marketing by the CEO and founder of IIDE, Karan Shah.

Now, we will learn the marketing strategy of Medtronic thoroughly. First, let’s begin with the company’s story, target audience and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.